Professional Portfolios: Putting Your Best Foot Forward

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Presentation given to SWO-STC on January 18, 2012.

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Professional Portfolios: Putting Your Best Foot Forward

  1. 1. Professional Portfolios Putting Your Best Foot Forward <ul><li>Louellen S. Coker Content Solutions </li></ul>
  2. 2. Finding Your Speaker Web: www.yourcontentsolutions.com Blog: www.yourcontentnotes.com www.yourcontentportfolio.com LinkedIn: louellencoker Facebook: ContentSolutions ContentPortfolio Google+: Louellen Coker Content Solutions Twitter: @ContentNotes, @LouellenC YouTube: ContentSolutions Slideshare: ContentSolutions @ContentNotes
  3. 3. Creating Your Portfolio <ul><li>Determine what is wanted </li></ul><ul><li>Dissect portfolio options </li></ul><ul><li>Choose your platforms </li></ul><ul><li>Choose your projects </li></ul><ul><li>Present your projects </li></ul><ul><li>Pull it all together </li></ul>
  4. 4. <ul><li>Determine what you want </li></ul>@ContentNotes @texasanimator
  5. 5. What you want <ul><li>Intrigue </li></ul><ul><li>Call to Action </li></ul><ul><li>Showcase </li></ul><ul><li>Get a Gig </li></ul>@ContentNotes
  6. 6. What employers want <ul><li>How good are you? </li></ul><ul><li>How fast are you? </li></ul><ul><li>How much do you cost? </li></ul><ul><li>How well do you work with others? </li></ul><ul><li>Can you alleviate our current need? </li></ul>@ContentNotes
  7. 7. How to become good <ul><li>PRACTICE, PRACTICE, PRACTICE </li></ul><ul><li>RESEARCH, RESEARCH, RESEARCH </li></ul><ul><li>NETWORK, NETWORK, NETWORK </li></ul>@ContentNotes
  8. 8. Who you know gets you in the door, what you know keeps you there . @ContentNotes
  9. 9. Portfolio Options @ContentNotes @texasanimator
  10. 10. Forms of portfolios <ul><li>Hard copy (Traditional) </li></ul><ul><li>Archive </li></ul><ul><li>Presentation </li></ul><ul><li>Sample </li></ul><ul><li>Elevator (Business Cards) </li></ul><ul><li>Virtual (Web 2.0) </li></ul><ul><li>.pdf </li></ul><ul><li>Website/Blog </li></ul><ul><li>Social media </li></ul><ul><li>Coffee shop (skins on devices) </li></ul>@ContentNotes
  11. 11. Choose your platform @ContentNotes
  12. 12. Best practices <ul><li>Keep it simple </li></ul><ul><li>Keep it organized </li></ul><ul><li>Keep it succinct </li></ul><ul><li>Keep it optimized </li></ul><ul><li>Keep it targeted </li></ul><ul><li>Keep it consistent </li></ul>@ContentNotes
  13. 13. Tools <ul><li>Software for capturing/creating pieces </li></ul><ul><ul><li>Open source </li></ul></ul><ul><ul><li>Office products </li></ul></ul><ul><ul><li>Adobe Suite products </li></ul></ul><ul><li>Wireframing/Organization tools </li></ul><ul><ul><li>Mindmeister for mind-mapping (www.mindmeister.com) </li></ul></ul><ul><ul><li>Jumpstart for wireframing (www.jumpstart.com) </li></ul></ul><ul><ul><li>Toodledo for project management (www.toodledo.com) </li></ul></ul><ul><ul><li>Basecamp for project management (www.basecamphq.com) </li></ul></ul>@ContentNotes
  14. 14. Tools, cont. @ContentNotes
  15. 15. Finding the Muscle <ul><li>Elbow grease </li></ul><ul><ul><li>Blogs and Forums </li></ul></ul><ul><ul><li>Use help </li></ul></ul><ul><ul><li>Community or STC Help Desks </li></ul></ul><ul><ul><li>Network </li></ul></ul><ul><ul><li>Trial and Error </li></ul></ul><ul><li>Training </li></ul><ul><li>www.lynda.com </li></ul><ul><li>Blogs </li></ul><ul><li>Workshops </li></ul>Hire some help @ContentNotes
  16. 16. Case Study: .pdf @ContentNotes
  17. 17. Case Study: HTML & .pdf @ContentNotes
  18. 18. Case Study: Website (WordPress) @ContentNotes
  19. 19. Case Study: Blog (WordPress) @ContentNotes
  20. 20. Case Study: Social Media @ContentNotes
  21. 21. Choose your projects @ContentNotes
  22. 22. First steps, FIRST <ul><li>Know your audience </li></ul><ul><li>Know your goal </li></ul><ul><li>Know your work </li></ul><ul><li>Know your capabilities </li></ul>(and how you ’ re different!) @ContentNotes
  23. 23. What projects do I consider? <ul><li>Those that the hiring person wants to see </li></ul><ul><li>Those for which you won an award </li></ul><ul><li>Those created in your day job </li></ul><ul><li>Those created for volunteer organizations </li></ul><ul><li>Those created specifically for your portfolio </li></ul><ul><li>Those created for fun </li></ul><ul><li>EVERYTHING and ANYTHING </li></ul>@ContentNotes
  24. 24. What projects do I include? <ul><li>Pieces that speak for themselves </li></ul><ul><li>Pieces that translate across platforms </li></ul><ul><li>Pieces that show skills </li></ul><ul><li>Pieces that show interpersonal skills </li></ul><ul><li>Piece that is the product of a difficult situation </li></ul>@ContentNotes
  25. 25. Leverage proprietary information <ul><li>GET PERMISSION </li></ul><ul><li>Limit to outward facing information </li></ul><ul><li>Redact if necessary </li></ul><ul><li>Collect as you go </li></ul>@ContentNotes
  26. 26. Leverage proprietary information @ContentNotes
  27. 27. Leverage your work <ul><li>Select pieces that are relevant to varied audiences </li></ul><ul><li>Reflect about process </li></ul><ul><li>Blog in deeper detail about process </li></ul><ul><li>Show level of professionalism </li></ul>@ContentNotes
  28. 28. Present your projects @ContentNotes
  29. 29. Put your best foot forward <ul><li>Optimize your files </li></ul><ul><ul><li>Print = CMYK 300 dpi (.tif, .psd, .eps) </li></ul></ul><ul><ul><li>Web = RGB 72 dpi (.jpg, .png, .bmp, .gif) </li></ul></ul><ul><li>Error FREE </li></ul><ul><li>Professional </li></ul><ul><li>Relevant </li></ul><ul><li>Appropriate </li></ul>@ContentNotes
  30. 30. Essential elements <ul><li>Cover Page – must have name; may have your mission statement, short introduction, or bio </li></ul><ul><li>Table of Contents </li></ul><ul><li>Navigation – some method to guide a reviewer through your artifacts </li></ul><ul><li>Artifacts – your best (mostly) </li></ul><ul><li>Reflection – optional for hard and coffee shop versions </li></ul>@ContentNotes
  31. 31. Reflection <ul><li>Metacognition – thinking about your thinking </li></ul><ul><li>Not always necessary </li></ul><ul><li>Important </li></ul><ul><ul><li>For contextual clues </li></ul></ul><ul><ul><li>To show growth </li></ul></ul><ul><ul><li>For those in educational settings </li></ul></ul><ul><ul><li>When being assessed </li></ul></ul><ul><ul><li>When you’re not there to speak for yourself </li></ul></ul>@ContentNotes
  32. 32. Pull it all together @ContentNotes
  33. 33. Present your work <ul><li>Determine a presentation theme </li></ul><ul><li>Organize your works in a logical manner </li></ul><ul><li>Compile your artifacts in a consistent manner </li></ul>@ContentNotes
  34. 34. Protect intellectual property <ul><li>Watermark </li></ul><ul><li>Limit scope </li></ul><ul><li>Low resolution </li></ul><ul><li>Remove “ copy & paste ” ability </li></ul><ul><li>Put your footprint in the metadata </li></ul><ul><li>Copyright </li></ul>@ContentNotes
  35. 35. Protect yourself <ul><li>NEVER leave your portfolio behind </li></ul><ul><li>Make copies of portions of the artifacts in your presentation portfolio </li></ul><ul><li>Organize your artifacts in a less expensive presentation folder </li></ul><ul><li>Consider including a thumb drive with soft copies of included and/or larger works </li></ul><ul><li>Maintain consistency when possible </li></ul>@ContentNotes
  36. 36. Lather, Rinse, Repeat! @ContentNotes
  37. 37. Writing Design Web Solutions Questions? www.yourcontentsolutions.com | 972-987-0567

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