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Professional Portfolios: Putting Your Best Foot Forward
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Professional Portfolios: Putting Your Best Foot Forward



Presentation given to SWO-STC on January 18, 2012.

Presentation given to SWO-STC on January 18, 2012.



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    Professional Portfolios: Putting Your Best Foot Forward Professional Portfolios: Putting Your Best Foot Forward Presentation Transcript

    • Professional Portfolios Putting Your Best Foot Forward
      • Louellen S. Coker Content Solutions
    • Finding Your Speaker Web: www.yourcontentsolutions.com Blog: www.yourcontentnotes.com www.yourcontentportfolio.com LinkedIn: louellencoker Facebook: ContentSolutions ContentPortfolio Google+: Louellen Coker Content Solutions Twitter: @ContentNotes, @LouellenC YouTube: ContentSolutions Slideshare: ContentSolutions @ContentNotes
    • Creating Your Portfolio
      • Determine what is wanted
      • Dissect portfolio options
      • Choose your platforms
      • Choose your projects
      • Present your projects
      • Pull it all together
      • Determine what you want
      @ContentNotes @texasanimator
    • What you want
      • Intrigue
      • Call to Action
      • Showcase
      • Get a Gig
    • What employers want
      • How good are you?
      • How fast are you?
      • How much do you cost?
      • How well do you work with others?
      • Can you alleviate our current need?
    • How to become good
    • Who you know gets you in the door, what you know keeps you there . @ContentNotes
    • Portfolio Options @ContentNotes @texasanimator
    • Forms of portfolios
      • Hard copy (Traditional)
      • Archive
      • Presentation
      • Sample
      • Elevator (Business Cards)
      • Virtual (Web 2.0)
      • .pdf
      • Website/Blog
      • Social media
      • Coffee shop (skins on devices)
    • Choose your platform @ContentNotes
    • Best practices
      • Keep it simple
      • Keep it organized
      • Keep it succinct
      • Keep it optimized
      • Keep it targeted
      • Keep it consistent
    • Tools
      • Software for capturing/creating pieces
        • Open source
        • Office products
        • Adobe Suite products
      • Wireframing/Organization tools
        • Mindmeister for mind-mapping (www.mindmeister.com)
        • Jumpstart for wireframing (www.jumpstart.com)
        • Toodledo for project management (www.toodledo.com)
        • Basecamp for project management (www.basecamphq.com)
    • Tools, cont. @ContentNotes
    • Finding the Muscle
      • Elbow grease
        • Blogs and Forums
        • Use help
        • Community or STC Help Desks
        • Network
        • Trial and Error
      • Training
      • www.lynda.com
      • Blogs
      • Workshops
      Hire some help @ContentNotes
    • Case Study: .pdf @ContentNotes
    • Case Study: HTML & .pdf @ContentNotes
    • Case Study: Website (WordPress) @ContentNotes
    • Case Study: Blog (WordPress) @ContentNotes
    • Case Study: Social Media @ContentNotes
    • Choose your projects @ContentNotes
    • First steps, FIRST
      • Know your audience
      • Know your goal
      • Know your work
      • Know your capabilities
      (and how you ’ re different!) @ContentNotes
    • What projects do I consider?
      • Those that the hiring person wants to see
      • Those for which you won an award
      • Those created in your day job
      • Those created for volunteer organizations
      • Those created specifically for your portfolio
      • Those created for fun
    • What projects do I include?
      • Pieces that speak for themselves
      • Pieces that translate across platforms
      • Pieces that show skills
      • Pieces that show interpersonal skills
      • Piece that is the product of a difficult situation
    • Leverage proprietary information
      • Limit to outward facing information
      • Redact if necessary
      • Collect as you go
    • Leverage proprietary information @ContentNotes
    • Leverage your work
      • Select pieces that are relevant to varied audiences
      • Reflect about process
      • Blog in deeper detail about process
      • Show level of professionalism
    • Present your projects @ContentNotes
    • Put your best foot forward
      • Optimize your files
        • Print = CMYK 300 dpi (.tif, .psd, .eps)
        • Web = RGB 72 dpi (.jpg, .png, .bmp, .gif)
      • Error FREE
      • Professional
      • Relevant
      • Appropriate
    • Essential elements
      • Cover Page – must have name; may have your mission statement, short introduction, or bio
      • Table of Contents
      • Navigation – some method to guide a reviewer through your artifacts
      • Artifacts – your best (mostly)
      • Reflection – optional for hard and coffee shop versions
    • Reflection
      • Metacognition – thinking about your thinking
      • Not always necessary
      • Important
        • For contextual clues
        • To show growth
        • For those in educational settings
        • When being assessed
        • When you’re not there to speak for yourself
    • Pull it all together @ContentNotes
    • Present your work
      • Determine a presentation theme
      • Organize your works in a logical manner
      • Compile your artifacts in a consistent manner
    • Protect intellectual property
      • Watermark
      • Limit scope
      • Low resolution
      • Remove “ copy & paste ” ability
      • Put your footprint in the metadata
      • Copyright
    • Protect yourself
      • NEVER leave your portfolio behind
      • Make copies of portions of the artifacts in your presentation portfolio
      • Organize your artifacts in a less expensive presentation folder
      • Consider including a thumb drive with soft copies of included and/or larger works
      • Maintain consistency when possible
    • Lather, Rinse, Repeat! @ContentNotes
    • Writing Design Web Solutions Questions? www.yourcontentsolutions.com | 972-987-0567