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Professional Portfolios: Putting Your Best Foot Forward

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Presentation given to SWO-STC on January 18, 2012.

Presentation given to SWO-STC on January 18, 2012.

Published in: Technology, Business
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  • 1. Professional Portfolios Putting Your Best Foot Forward
    • Louellen S. Coker Content Solutions
  • 2. Finding Your Speaker Web: www.yourcontentsolutions.com Blog: www.yourcontentnotes.com www.yourcontentportfolio.com LinkedIn: louellencoker Facebook: ContentSolutions ContentPortfolio Google+: Louellen Coker Content Solutions Twitter: @ContentNotes, @LouellenC YouTube: ContentSolutions Slideshare: ContentSolutions @ContentNotes
  • 3. Creating Your Portfolio
    • Determine what is wanted
    • Dissect portfolio options
    • Choose your platforms
    • Choose your projects
    • Present your projects
    • Pull it all together
  • 4.
    • Determine what you want
    @ContentNotes @texasanimator
  • 5. What you want
    • Intrigue
    • Call to Action
    • Showcase
    • Get a Gig
    @ContentNotes
  • 6. What employers want
    • How good are you?
    • How fast are you?
    • How much do you cost?
    • How well do you work with others?
    • Can you alleviate our current need?
    @ContentNotes
  • 7. How to become good
    • PRACTICE, PRACTICE, PRACTICE
    • RESEARCH, RESEARCH, RESEARCH
    • NETWORK, NETWORK, NETWORK
    @ContentNotes
  • 8. Who you know gets you in the door, what you know keeps you there . @ContentNotes
  • 9. Portfolio Options @ContentNotes @texasanimator
  • 10. Forms of portfolios
    • Hard copy (Traditional)
    • Archive
    • Presentation
    • Sample
    • Elevator (Business Cards)
    • Virtual (Web 2.0)
    • .pdf
    • Website/Blog
    • Social media
    • Coffee shop (skins on devices)
    @ContentNotes
  • 11. Choose your platform @ContentNotes
  • 12. Best practices
    • Keep it simple
    • Keep it organized
    • Keep it succinct
    • Keep it optimized
    • Keep it targeted
    • Keep it consistent
    @ContentNotes
  • 13. Tools
    • Software for capturing/creating pieces
      • Open source
      • Office products
      • Adobe Suite products
    • Wireframing/Organization tools
      • Mindmeister for mind-mapping (www.mindmeister.com)
      • Jumpstart for wireframing (www.jumpstart.com)
      • Toodledo for project management (www.toodledo.com)
      • Basecamp for project management (www.basecamphq.com)
    @ContentNotes
  • 14. Tools, cont. @ContentNotes
  • 15. Finding the Muscle
    • Elbow grease
      • Blogs and Forums
      • Use help
      • Community or STC Help Desks
      • Network
      • Trial and Error
    • Training
    • www.lynda.com
    • Blogs
    • Workshops
    Hire some help @ContentNotes
  • 16. Case Study: .pdf @ContentNotes
  • 17. Case Study: HTML & .pdf @ContentNotes
  • 18. Case Study: Website (WordPress) @ContentNotes
  • 19. Case Study: Blog (WordPress) @ContentNotes
  • 20. Case Study: Social Media @ContentNotes
  • 21. Choose your projects @ContentNotes
  • 22. First steps, FIRST
    • Know your audience
    • Know your goal
    • Know your work
    • Know your capabilities
    (and how you ’ re different!) @ContentNotes
  • 23. What projects do I consider?
    • Those that the hiring person wants to see
    • Those for which you won an award
    • Those created in your day job
    • Those created for volunteer organizations
    • Those created specifically for your portfolio
    • Those created for fun
    • EVERYTHING and ANYTHING
    @ContentNotes
  • 24. What projects do I include?
    • Pieces that speak for themselves
    • Pieces that translate across platforms
    • Pieces that show skills
    • Pieces that show interpersonal skills
    • Piece that is the product of a difficult situation
    @ContentNotes
  • 25. Leverage proprietary information
    • GET PERMISSION
    • Limit to outward facing information
    • Redact if necessary
    • Collect as you go
    @ContentNotes
  • 26. Leverage proprietary information @ContentNotes
  • 27. Leverage your work
    • Select pieces that are relevant to varied audiences
    • Reflect about process
    • Blog in deeper detail about process
    • Show level of professionalism
    @ContentNotes
  • 28. Present your projects @ContentNotes
  • 29. Put your best foot forward
    • Optimize your files
      • Print = CMYK 300 dpi (.tif, .psd, .eps)
      • Web = RGB 72 dpi (.jpg, .png, .bmp, .gif)
    • Error FREE
    • Professional
    • Relevant
    • Appropriate
    @ContentNotes
  • 30. Essential elements
    • Cover Page – must have name; may have your mission statement, short introduction, or bio
    • Table of Contents
    • Navigation – some method to guide a reviewer through your artifacts
    • Artifacts – your best (mostly)
    • Reflection – optional for hard and coffee shop versions
    @ContentNotes
  • 31. Reflection
    • Metacognition – thinking about your thinking
    • Not always necessary
    • Important
      • For contextual clues
      • To show growth
      • For those in educational settings
      • When being assessed
      • When you’re not there to speak for yourself
    @ContentNotes
  • 32. Pull it all together @ContentNotes
  • 33. Present your work
    • Determine a presentation theme
    • Organize your works in a logical manner
    • Compile your artifacts in a consistent manner
    @ContentNotes
  • 34. Protect intellectual property
    • Watermark
    • Limit scope
    • Low resolution
    • Remove “ copy & paste ” ability
    • Put your footprint in the metadata
    • Copyright
    @ContentNotes
  • 35. Protect yourself
    • NEVER leave your portfolio behind
    • Make copies of portions of the artifacts in your presentation portfolio
    • Organize your artifacts in a less expensive presentation folder
    • Consider including a thumb drive with soft copies of included and/or larger works
    • Maintain consistency when possible
    @ContentNotes
  • 36. Lather, Rinse, Repeat! @ContentNotes
  • 37. Writing Design Web Solutions Questions? www.yourcontentsolutions.com | 972-987-0567

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