Professional PortfoliosReal Projects = Real ResultsLouellen S. Coker   Content Solutions
Louellen S. CokerFounder, Chief Content CoachWeb: www.yourcontentsolutions.comBlog: www.yourcontentnotes.comLinkedIn: loue...
Real Projects = REAL Results•   Dissect portfolio options•   Choose your platform•   Choose your projects•   Present your ...
Goals of your portfolios•   Intrigue•   Call to Action•   Showcase•   Get a Gig
Define YOU (aka your brand)•   Who are you?•   What qualifications and experience do you have?•   Do you seem trustworthy ...
Dissect Portfolio Options
20th century definition “…a representative collection of one’s work. As the word’s roots suggests (and as is still the cas...
21st century definition“Portfolios are living, breathing things thatchange and evolve with your purpose and youraudience. ...
Forms of portfolios                 Hard copy (Traditional)                 •    Archive                 •    Presentation...
Choose your platform
Best practices•   Keep   it   simple•   Keep   it   organized•   Keep   it   succinct•   Keep   it   optimized•   Keep   i...
Tools• Software for capturing/creating pieces  – Open source  – Office products  – Adobe Suite products• Wireframing/Organ...
Tools, cont.• Online services        • Social Media   – www.elance.com         – LinkedIn.com   – www.qfolio.com         –...
Finding the Muscle• Elbow grease           • Training   – Blogs and Forums       – www.lynda.com   – Use help             ...
Case Study: .pdf
Case Study: HTML & .pdf
Case Study: CMS (Joomla!)
Case Study: Social Media
Choose your projects
First steps, FIRST•   Know   your   audience•   Know   your   goal•   Know   your   work•   Know   your   capabilities    ...
What projects do I consider?• Those that the hiring person wants to see• Those for which you won an award• Those created i...
What projects do I include?•   Pieces   that   speak for themselves•   Pieces   that   translate across platforms•   Piece...
Leverage proprietary information•   GET PERMISSION•   Limit to outward facing information•   Redact if necessary•   Collec...
Leverage proprietary information
Leverage your work• Select pieces that are relevant to varied  audiences• Reflect about process• Blog in deeper detail abo...
Present your projects
Put your best foot forward• Optimize your files    – Print = CMYK 300 dpi (.tif, .psd, .eps)    – Web = RGB 72 dpi (.jpg, ...
Essential elements• Cover Page – must have name; may have your  mission statement, short introduction, or bio• Table of Co...
Reflection• Metacognition – thinking about your thinking• Not always necessary• Important  –   For contextual clues  –   T...
Pull it all together
Present your work• Determine a presentation theme• Organize your works in a logical manner• Compile your artifacts in a co...
Protect intellectual property•   Watermark•   Limit scope•   Low resolution•   Remove “copy & paste” ability•   Put your f...
Protect yourself• NEVER leave your portfolio behind• Make copies of portions of the artifacts in your  presentation portfo...
Lather, Rinse, Repeat!
Questions? Wri$ng   Design   Web   Solu$ons
Wri$ng   Design   Web   Solu$ons
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Professional Portfolios for the Creative Professional

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  • Professional Portfolios for the Creative Professional

    1. 1. Professional PortfoliosReal Projects = Real ResultsLouellen S. Coker Content Solutions
    2. 2. Louellen S. CokerFounder, Chief Content CoachWeb: www.yourcontentsolutions.comBlog: www.yourcontentnotes.comLinkedIn: louellencokerFacebook: Content SolutionsTwitter: @ContentNotes
    3. 3. Real Projects = REAL Results• Dissect portfolio options• Choose your platform• Choose your projects• Present your project• Pull it all together
    4. 4. Goals of your portfolios• Intrigue• Call to Action• Showcase• Get a Gig
    5. 5. Define YOU (aka your brand)• Who are you?• What qualifications and experience do you have?• Do you seem trustworthy and reliable?• Are you looking for work?• Can I see some examples of previous work?• Can you alleviate our current need?
    6. 6. Dissect Portfolio Options
    7. 7. 20th century definition “…a representative collection of one’s work. As the word’s roots suggests (and as is still the case in the arts), the sample of work is fashioned for a particular objective and carried from place to place for inspection or exhibition.” —Wiggins, quoted by Barrett
    8. 8. 21st century definition“Portfolios are living, breathing things thatchange and evolve with your purpose and youraudience. ... With careful planning, organization,and ongoing assessment, your portfolio in itsvarious forms—hardcopy and digital—will be anindispensable asset.” —Coker, intercom, February 2007
    9. 9. Forms of portfolios Hard copy (Traditional) • Archive • Presentation • Sample • Elevator (Business Cards) Virtual (Web 2.0) • .pdf • Website/Blog • Social media • Coffee shop (skins on devices)
    10. 10. Choose your platform
    11. 11. Best practices• Keep it simple• Keep it organized• Keep it succinct• Keep it optimized• Keep it targeted• Keep it consistent
    12. 12. Tools• Software for capturing/creating pieces – Open source – Office products – Adobe Suite products• Wireframing/Organization tools – Mindmeister for mind-mapping (www.mindmeister.com) – Jumpstart for wireframing (www.jumpstart.com) – Toodledo for project management (www.toodledo.com) – Basecamp for project management (www.basecamphq.com)
    13. 13. Tools, cont.• Online services • Social Media – www.elance.com – LinkedIn.com – www.qfolio.com – Facebook.com – www.wordpress.org – Slideshare.net – YouTube.com – Flikr.com – Wordpress.org/Blogger
    14. 14. Finding the Muscle• Elbow grease • Training – Blogs and Forums – www.lynda.com – Use help – Blogs – LSC Help Desk – Workshops – Trial and Error Hire
some
help
    15. 15. Case Study: .pdf
    16. 16. Case Study: HTML & .pdf
    17. 17. Case Study: CMS (Joomla!)
    18. 18. Case Study: Social Media
    19. 19. Choose your projects
    20. 20. First steps, FIRST• Know your audience• Know your goal• Know your work• Know your capabilities (and how you’re different!)
    21. 21. What projects do I consider?• Those that the hiring person wants to see• Those for which you won an award• Those created in your day job• Those created for volunteer organizations• Those created specifically for your portfolio• Those created for fun• EVERYTHING and ANYTHING
    22. 22. What projects do I include?• Pieces that speak for themselves• Pieces that translate across platforms• Pieces that show skills• Pieces that show interpersonal skills• Piece that is the product of a difficult situation
    23. 23. Leverage proprietary information• GET PERMISSION• Limit to outward facing information• Redact if necessary• Collect as you go
    24. 24. Leverage proprietary information
    25. 25. Leverage your work• Select pieces that are relevant to varied audiences• Reflect about process• Blog in deeper detail about process• Show level of professionalism
    26. 26. Present your projects
    27. 27. Put your best foot forward• Optimize your files – Print = CMYK 300 dpi (.tif, .psd, .eps) – Web = RGB 72 dpi (.jpg, .png, .bmp, .gif)• Error FREE• Professional• Relevant• Appropriate
    28. 28. Essential elements• Cover Page – must have name; may have your mission statement, short introduction, or bio• Table of Contents• Navigation – some method to guide a reviewer through your artifacts• Artifacts – your best (mostly)• Reflection – optional
    29. 29. Reflection• Metacognition – thinking about your thinking• Not always necessary• Important – For contextual clues – To show growth – For those in educational settings – When being assessed
    30. 30. Pull it all together
    31. 31. Present your work• Determine a presentation theme• Organize your works in a logical manner• Compile your artifacts in a consistent manner
    32. 32. Protect intellectual property• Watermark• Limit scope• Low resolution• Remove “copy & paste” ability• Put your footprint in the metadata• Copyright
    33. 33. Protect yourself• NEVER leave your portfolio behind• Make copies of portions of the artifacts in your presentation portfolio• Organize your artifacts in a less expensive presentation folder• Consider including a thumb drive with soft copies of included and/or larger works• Maintain consistency when possible
    34. 34. Lather, Rinse, Repeat!
    35. 35. Questions? Wri$ng Design Web Solu$ons
    36. 36. Wri$ng Design Web Solu$ons

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