Professional Portfoliosfor the Creative ProsLouellen S. Coker   Content Solutions   J Schuh   Toons-N-Designs
Your Speakers Web: www.yourcontentsolutions.com     Web: www.toonsndesign.com Blog: www.yourcontentnotes.com       Blog: w...
@ContentNotes


@texasanimator
What you want •   Intrigue •   Call to Action •   Showcase •   Get a Gig@ContentNotes


@texasanimator
What employers want •   How   good are you? •   How   fast are you? •   How   much do you cost? •   How   well do you work...
How to become good • PRACTICE, PRACTICE, PRACTICE • RESEARCH, RESEARCH, RESEARCH • NETWORK, NETWORK, NETWORK@ContentNotes
...
Who
you
know
gets

you
in
the
door,
what
you
know
keeps
you
there.@ContentNotes


@texasanimator
Portfolio Options@ContentNotes


@texasanimator
Forms of portfolios                                 Hard copy (Traditional)                                 •   Archive   ...
Choose your platform@ContentNotes


@texasanimator
Best practices •   Keep   it   simple •   Keep   it   organized •   Keep   it   succinct •   Keep   it   optimized •   Kee...
Tools • Software for capturing/creating pieces    – Open source    – Office products    – Adobe Suite products • Wireframi...
Tools, cont. • Online services               • Social Media    – www.elance.com                – LinkedIn.com    – www.qfo...
Finding the Muscle • Elbow grease                  • Training    – Blogs and Forums              – www.lynda.com    – Use ...
Case Study: .pdf@ContentNotes


@texasanimator
Case Study: HTML & .pdf@ContentNotes


@texasanimator
Case Study: CMS (Joomla!)@ContentNotes


@texasanimator
Case Study: Social Media@ContentNotes


@texasanimator
Choose your projects@ContentNotes


@texasanimator
First steps, FIRST •   Know    your   audience •   Know    your   goal •   Know    your   work •   Know    your   capabili...
What projects do I consider? • Those that the hiring person wants to see • Those for which you won an award • Those create...
What projects do I include? •   Pieces   that   speak for themselves •   Pieces   that   translate across platforms •   Pi...
Leverage proprietary information •   GET PERMISSION •   Limit to outward facing information •   Redact if necessary •   Co...
Leverage proprietary information@ContentNotes


@texasanimator
Leverage your work • Select pieces that are relevant to   varied audiences • Reflect about process • Blog in deeper detail...
Present your projects@ContentNotes


@texasanimator
Put your best foot forward • Optimize your files     – Print = CMYK 300 dpi (.tif, .psd, .eps)     – Web = RGB 72 dpi (.jp...
Essential elements • Cover Page – must have name; may have   your mission statement, short introduction,   or bio • Table ...
Reflection • Metacognition – thinking about your thinking • Not always necessary • Important    –   For contextual clues  ...
Pull it all together@ContentNotes


@texasanimator
Present your work • Determine a presentation theme • Organize your works in a logical   manner • Compile your artifacts in...
Protect intellectual property •   Watermark •   Limit scope •   Low resolution •   Remove “copy & paste” ability •   Put y...
Protect yourself • NEVER leave your portfolio behind • Make copies of portions of the artifacts in   your presentation por...
Lather, Rinse, Repeat!@ContentNotes


@texasanimator
Questions? Wri4ng       Design                       Web          Solu4ons          www.yourcontentsolutions.com | 972-987...
Wri4ng       Design                       Web          Solu4ons         www.yourcontentsolutions.com | 972-987-0567
Big(D)esign 2011: Portfolios for the Creative Professional
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Big(D)esign 2011: Portfolios for the Creative Professional

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Discussion of how creative professionals can leverage their portfolios and social presence to get the job or contract they want. Presented by Louellen Coker (@ContentNotes) and J Schuh (@texasanimator) at Big(D)esign 2011.

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  • Big(D)esign 2011: Portfolios for the Creative Professional

    1. 1. Professional Portfoliosfor the Creative ProsLouellen S. Coker Content Solutions J Schuh Toons-N-Designs
    2. 2. Your Speakers Web: www.yourcontentsolutions.com Web: www.toonsndesign.com Blog: www.yourcontentnotes.com Blog: www.texasanimator.com LinkedIn: louellencoker LinkedIn: J Schuh Facebook: Content Solutions Facebook: Jay Schuh Twitter: @ContentNotes, @LouellenC Twitter: @texasanimator@ContentNotes


@texasanimator
    3. 3. @ContentNotes


@texasanimator
    4. 4. What you want • Intrigue • Call to Action • Showcase • Get a Gig@ContentNotes


@texasanimator
    5. 5. What employers want • How good are you? • How fast are you? • How much do you cost? • How well do you work with others? • Can you alleviate our current need?@ContentNotes


@texasanimator
    6. 6. How to become good • PRACTICE, PRACTICE, PRACTICE • RESEARCH, RESEARCH, RESEARCH • NETWORK, NETWORK, NETWORK@ContentNotes


@texasanimator
    7. 7. Who
you
know
gets

you
in
the
door,
what
you
know
keeps
you
there.@ContentNotes


@texasanimator
    8. 8. Portfolio Options@ContentNotes


@texasanimator
    9. 9. Forms of portfolios Hard copy (Traditional) • Archive • Presentation • Sample • Elevator (Business Cards) Virtual (Web 2.0) • .pdf • Website/Blog • Social media • Coffee shop (skins on devices)@ContentNotes


@texasanimator
    10. 10. Choose your platform@ContentNotes


@texasanimator
    11. 11. Best practices • Keep it simple • Keep it organized • Keep it succinct • Keep it optimized • Keep it targeted • Keep it consistent@ContentNotes


@texasanimator
    12. 12. Tools • Software for capturing/creating pieces – Open source – Office products – Adobe Suite products • Wireframing/Organization tools – Mindmeister for mind-mapping (www.mindmeister.com) – Jumpstart for wireframing (www.jumpstart.com) – Toodledo for project management (www.toodledo.com) – Basecamp for project management (www.basecamphq.com)@ContentNotes


@texasanimator
    13. 13. Tools, cont. • Online services • Social Media – www.elance.com – LinkedIn.com – www.qfolio.com – Facebook.com – www.wordpress.org – Slideshare.net – YouTube.com – Flikr.com – Wordpress.org/Blogger@ContentNotes


@texasanimator
    14. 14. Finding the Muscle • Elbow grease • Training – Blogs and Forums – www.lynda.com – Use help – Blogs – LSC Help Desk – Workshops – Trial and Error Hire
some
help@ContentNotes


@texasanimator
    15. 15. Case Study: .pdf@ContentNotes


@texasanimator
    16. 16. Case Study: HTML & .pdf@ContentNotes


@texasanimator
    17. 17. Case Study: CMS (Joomla!)@ContentNotes


@texasanimator
    18. 18. Case Study: Social Media@ContentNotes


@texasanimator
    19. 19. Choose your projects@ContentNotes


@texasanimator
    20. 20. First steps, FIRST • Know your audience • Know your goal • Know your work • Know your capabilities (and how you’re different!)@ContentNotes


@texasanimator
    21. 21. What projects do I consider? • Those that the hiring person wants to see • Those for which you won an award • Those created in your day job • Those created for volunteer organizations • Those created specifically for your portfolio • Those created for fun • EVERYTHING and ANYTHING@ContentNotes


@texasanimator
    22. 22. What projects do I include? • Pieces that speak for themselves • Pieces that translate across platforms • Pieces that show skills • Pieces that show interpersonal skills • Piece that is the product of a difficult situation@ContentNotes


@texasanimator
    23. 23. Leverage proprietary information • GET PERMISSION • Limit to outward facing information • Redact if necessary • Collect as you go@ContentNotes


@texasanimator
    24. 24. Leverage proprietary information@ContentNotes


@texasanimator
    25. 25. Leverage your work • Select pieces that are relevant to varied audiences • Reflect about process • Blog in deeper detail about process • Show level of professionalism@ContentNotes


@texasanimator
    26. 26. Present your projects@ContentNotes


@texasanimator
    27. 27. Put your best foot forward • Optimize your files – Print = CMYK 300 dpi (.tif, .psd, .eps) – Web = RGB 72 dpi (.jpg, .png, .bmp, .gif) • Error FREE • Professional • Relevant • Appropriate@ContentNotes


@texasanimator
    28. 28. Essential elements • Cover Page – must have name; may have your mission statement, short introduction, or bio • Table of Contents • Navigation – some method to guide a reviewer through your artifacts • Artifacts – your best (mostly) • Reflection – optional@ContentNotes


@texasanimator
    29. 29. Reflection • Metacognition – thinking about your thinking • Not always necessary • Important – For contextual clues – To show growth – For those in educational settings – When being assessed@ContentNotes


@texasanimator
    30. 30. Pull it all together@ContentNotes


@texasanimator
    31. 31. Present your work • Determine a presentation theme • Organize your works in a logical manner • Compile your artifacts in a consistent manner@ContentNotes


@texasanimator
    32. 32. Protect intellectual property • Watermark • Limit scope • Low resolution • Remove “copy & paste” ability • Put your footprint in the metadata • Copyright@ContentNotes


@texasanimator
    33. 33. Protect yourself • NEVER leave your portfolio behind • Make copies of portions of the artifacts in your presentation portfolio • Organize your artifacts in a less expensive presentation folder • Consider including a thumb drive with soft copies of included and/or larger works • Maintain consistency when possible@ContentNotes


@texasanimator
    34. 34. Lather, Rinse, Repeat!@ContentNotes


@texasanimator
    35. 35. Questions? Wri4ng Design Web Solu4ons www.yourcontentsolutions.com | 972-987-0567
    36. 36. Wri4ng Design Web Solu4ons www.yourcontentsolutions.com | 972-987-0567

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