MAG!C Presentation: Portfolios for Creative Professionals

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Presentation given to MAG!C on August 16, 2011.

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  • MAG!C Presentation: Portfolios for Creative Professionals

    1. 1. Professional Portfoliosfor the Creative ProsLouellen S. Coker Content Solutions
    2. 2. Finding Your Speaker Web: www.yourcontentsolutions.com Blog: www.yourcontentnotes.com LinkedIn: louellencoker Facebook: ContentSolutions Twitter: @ContentNotes, @LouellenC YouTube: ContentSolutions Slideshare: ContentSolutions@ContentNotes


    3. 3. @ContentNotes



    4. 4. What you want • Intrigue • Call to Action • Showcase • Get a Gig@ContentNotes



    5. 5. What employers want • How good are you? • How fast are you? • How much do you cost? • How well do you work with others? • Can you alleviate our current need?@ContentNotes



    6. 6. How to become good • PRACTICE, PRACTICE, PRACTICE • RESEARCH, RESEARCH, RESEARCH • NETWORK, NETWORK, NETWORK@ContentNotes



    7. 7. Who
you
know
gets

you
in
the
door,
what
you
know
keeps
you
there.@ContentNotes


    8. 8. Portfolio Options@ContentNotes


@texasanimator
    9. 9. Forms of portfolios Hard copy (Traditional) • Archive • Presentation • Sample • Elevator (Business Cards) Virtual (Web 2.0) • .pdf • Website/Blog • Social media • Coffee shop (skins on devices)@ContentNotes



    10. 10. Choose your platform@ContentNotes



    11. 11. Best practices • Keep it simple • Keep it organized • Keep it succinct • Keep it optimized • Keep it targeted • Keep it consistent@ContentNotes



    12. 12. Tools • Software for capturing/creating pieces – Open source – Office products – Adobe Suite products • Wireframing/Organization tools – Mindmeister for mind-mapping (www.mindmeister.com) – Jumpstart for wireframing (www.jumpstart.com) – Toodledo for project management (www.toodledo.com) – Basecamp for project management (www.basecamphq.com)@ContentNotes



    13. 13. Tools, cont. • Online services • Social Media – www.elance.com – LinkedIn.com – www.qfolio.com – Facebook.com – www.wordpress.org – Slideshare.net – YouTube.com – Flikr.com – Wordpress.org/Blogger@ContentNotes



    14. 14. Finding the Muscle • Elbow grease • Training – Blogs and Forums – www.lynda.com – Use help – Blogs – LSC Help Desk – Workshops – Trial and Error Hire
some
help@ContentNotes


    15. 15. Case Study: .pdf@ContentNotes



    16. 16. Case Study: HTML & .pdf@ContentNotes



    17. 17. Case Study: CMS (Joomla!)@ContentNotes



    18. 18. Case Study: Social Media@ContentNotes



    19. 19. Choose your projects@ContentNotes



    20. 20. First steps, FIRST • Know your audience • Know your goal • Know your work • Know your capabilities (and how you’re different!)@ContentNotes



    21. 21. What projects do I consider? • Those that the hiring person wants to see • Those for which you won an award • Those created in your day job • Those created for volunteer organizations • Those created specifically for your portfolio • Those created for fun • EVERYTHING and ANYTHING@ContentNotes


    22. 22. What projects do I include? • Pieces that speak for themselves • Pieces that translate across platforms • Pieces that show skills • Pieces that show interpersonal skills • Piece that is the product of a difficult situation@ContentNotes



    23. 23. Leverage proprietary information • GET PERMISSION • Limit to outward facing information • Redact if necessary • Collect as you go@ContentNotes


    24. 24. Leverage proprietary information@ContentNotes



    25. 25. Leverage your work • Select pieces that are relevant to varied audiences • Reflect about process • Blog in deeper detail about process • Show level of professionalism@ContentNotes



    26. 26. Present your projects@ContentNotes



    27. 27. Put your best foot forward • Optimize your files – Print = CMYK 300 dpi (.tif, .psd, .eps) – Web = RGB 72 dpi (.jpg, .png, .bmp, .gif) • Error FREE • Professional • Relevant • Appropriate@ContentNotes



    28. 28. Essential elements • Cover Page – must have name; may have your mission statement, short introduction, or bio • Table of Contents • Navigation – some method to guide a reviewer through your artifacts • Artifacts – your best (mostly) • Reflection – optional@ContentNotes


    29. 29. Reflection • Metacognition – thinking about your thinking • Not always necessary • Important – For contextual clues – To show growth – For those in educational settings – When being assessed@ContentNotes



    30. 30. Pull it all together@ContentNotes



    31. 31. Present your work • Determine a presentation theme • Organize your works in a logical manner • Compile your artifacts in a consistent manner@ContentNotes



    32. 32. Protect intellectual property • Watermark • Limit scope • Low resolution • Remove “copy & paste” ability • Put your footprint in the metadata • Copyright@ContentNotes



    33. 33. Protect yourself • NEVER leave your portfolio behind • Make copies of portions of the artifacts in your presentation portfolio • Organize your artifacts in a less expensive presentation folder • Consider including a thumb drive with soft copies of included and/or larger works • Maintain consistency when possible@ContentNotes



    34. 34. Lather, Rinse, Repeat!@ContentNotes



    35. 35. Questions? Wri4ng Design Web Solu4ons www.yourcontentsolutions.com | 972-987-0567
    36. 36. Wri4ng Design Web Solu4ons www.yourcontentsolutions.com | 972-987-0567

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