Leveraging Social Media for
Your Practice
LawPact Conference, Fall 2010
Louellen S. Coker

Founder,
Chief Content Coach

Web: www.yourcontentsolutions.com
Blog: www.yourcontentnotes.com
LinkedIn...
Our Discussion



 What is        Why Invest     Reaching     Introducing      ROI
  Social            in           Out:  ...
What is Social Media Marketing?



 What is        Why Invest     Reaching     Introducing      ROI
  Social            in...
The Rules Have Changed!

  • Marketing means advertising
  • Advertising appeals to masses
  • Interruption
  • One-way
  ...
The Rules Have Changed!

  • Marketing means advertising




         X
  • Advertising appeals to masses
  • Interruption...
The Rules Have Changed!

  • Marketing more than advertising
  • PR extends beyond mainstream
  • You are what you publish...
Why Traditional Marketing Fails



                               • Expensive
                               • Little guys...
~Erica O’Grady
www.yourcontentsolutions.com      (972) 987-0567
“Word-of-Mouth or Community Based
       Marketing that leverages Technology as a
            Platform for Conversations.”...
Why Be Present for Online Users?



                      ...91% say consumer
                       reviews are the #1
  ...
Why Be Present for Online Users?



                   ...87% trust a friend’s
                      recommendation
      ...
Why Be Present for Online Users?



                   ...3 times more likely
                   to trust peer opinions
  ...
Why Be Present for Online Users?



                      ...1 word-of-mouth
                        conversation has
    ...
Reach an Unreachable Audience




                     Sense of Community
                         Personal Bond
         ...
What is Social Media?

        Paid
         Internet
        Advertising

       PPC - Search
        Marketing

        ...
What is Social Media?

        Paid
         Internet
        Advertising

       PPC - Search
        Marketing

        ...
What is Social Media?

        Paid                   Earned
         Internet                Social Media
        Adverti...
What is Social Media?

        Paid                   Earned             Owned
         Internet                Social Med...
www.yourcontentsolutions.com   (972) 987-0567
Facebook is like a Class Reunion
                               (with a few party crashers)




www.yourcontentsolutions.c...
Facebook is like a Class Reunion
                               (with a few party crashers)


                            ...
Facebook is like a Class Reunion
                               (with a few party crashers)


                            ...
Facebook is like a Class Reunion
                               (with a few party crashers)


                            ...
Facebook is like a Class Reunion
                               (with a few party crashers)


                            ...
Why Invest in Social Media?



 What is        Why Invest     Reaching     Introducing      ROI
  Social            in    ...
Why Should I Care?
                        • 7% of Americans are on Twitter
                        • 41% of Americans hav...
Why Should I Care?




www.yourcontentsolutions.com   (972) 987-0567
Why Should I Care?




www.yourcontentsolutions.com   (972) 987-0567
Investing in an online presence will...




www.yourcontentsolutions.com   (972) 987-0567
Investing in an online presence will...

    1
           Generate exposure for your business.
           • 65% of entrepr...
Investing in an online presence will...

    1
           Generate exposure for your business.
           • 65% of entrepr...
Investing in an online presence will...




www.yourcontentsolutions.com   (972) 987-0567
Investing in an online presence will...

    3 Build new business partnerships.
            • 62% of entrepreneurs, execut...
Investing in an online presence will...

    3 Build new business partnerships.
            • 62% of entrepreneurs, execut...
Why?

   • Currently, more people use Facebook more often
     and for longer periods of time than Google.

   • YouTube i...
Need More Evidence?

  If that isn’t convincing enough, then how
  about the fact that other lawyers are using it?

      ...
Power of Social Networking




www.yourcontentsolutions.com   (972) 987-0567
Power of Social Networking




                                       0?
                                     20




www.y...
Power of Social Networking




                                       0?
                                     20
         ...
Power of Social Networking




                                       0?
                                     20
         ...
Power of Social Networking




                                           0?
                                         20
 ...
Power of Social Networking




                               N
                               ov 200
                    ...
Reaching Current & Potential Clients:
      Establish a Blog


 What is        Why Invest     Reaching     Introducing
   ...
Ready to get started?




www.yourcontentsolutions.com   (972) 987-0567
What a Blog IS -



                                            • Content
                                            • Sy...
What a Blog is NOT-


     • A newspaper
     • Boilerplate
        Marketing Materials

     • Just about YOU,
        YO...
Tools You’ll Need




www.yourcontentsolutions.com   (972) 987-0567
Tools You’ll Need

    • Ideas for a username




www.yourcontentsolutions.com   (972) 987-0567
Tools You’ll Need

    • Ideas for a username
    • An email address




www.yourcontentsolutions.com   (972) 987-0567
Tools You’ll Need

    • Ideas for a username
    • An email address
    • Your zip code




www.yourcontentsolutions.com ...
Tools You’ll Need

    • Ideas for a username
    • An email address
    • Your zip code
    • Your street address




www...
Tools You’ll Need

    • Ideas for a username
    • An email address
    • Your zip code
    • Your street address
    • A...
Tools You’ll Need

    • Ideas for a username
    • An email address
    • Your zip code
    • Your street address
    • A...
Tools You’ll Need

    • Ideas for a username
    • An email address
    • Your zip code
    • Your street address
    • A...
Now is the Time!




www.yourcontentsolutions.com   (972) 987-0567
Now is the Time!




www.yourcontentsolutions.com   (972) 987-0567
www.yourcontentsolutions.com   (972) 987-0567
www.yourcontentsolutions.com   (972) 987-0567
Home
 Page


www.yourcontentsolutions.com   (972) 987-0567
Home
 Page                About
                     Page

www.yourcontentsolutions.com   (972) 987-0567
Home
 Page                About     Contact
                     Page       Page

www.yourcontentsolutions.com   (972) 987...
Blog Policy
                                                   Page
 Home
 Page                About     Contact
         ...
Conversation Starters




www.yourcontentsolutions.com   (972) 987-0567
Conversation Starters




       Website Links


www.yourcontentsolutions.com   (972) 987-0567
RSS Feed
   Conversation Starters                        Subscribe




       Website Links


www.yourcontentsolutions.com...
RSS Feed
   Conversation Starters                        Subscribe



                                                 Soc...
RSS Feed
   Conversation Starters                          Subscribe



                                                  ...
RSS Feed
   Conversation Starters                          Subscribe



                                                  ...
5 Steps to Content Success




www.yourcontentsolutions.com   (972) 987-0567
5 Steps to Content Success
                                                1


                                         St...
5 Steps to Content Success
                                                  1


                                         ...
5 Steps to Content Success
                                                  1


                                         ...
5 Steps to Content Success
                                                        1


                                   ...
5 Steps to Content Success
                                                          1
                               5
  ...
Creating
              Great Content




www.yourcontentsolutions.com   (972) 987-0567
Creating
              Great Content
Employment                        Business                       Non-
               ...
Creating
 Great Content



                               Recent
                               Rulings




www.yourconten...
Creating                          Bimbo
                               Bakeries USA,
 Great Content                     In...
Creating
   Great Content
        Bimbo
     Bakeries USA,
         Inc. v.
       Botticella




      Recent
      Rulin...
Creating
   Great Content
                                                       Precedent
        Bimbo
     Bakeries USA...
Elements of
          Great Content




www.yourcontentsolutions.com   (972) 987-0567
Elements of
          Great Content
             • Scannable




www.yourcontentsolutions.com   (972) 987-0567
Elements of
          Great Content
             • Scannable
             • Succinct




www.yourcontentsolutions.com   (9...
Elements of
          Great Content
             • Scannable
             • Succinct
             • Neat




www.yourconte...
Elements of
          Great Content
             •   Scannable
             •   Succinct
             •   Neat
           ...
Elements of
          Great Content
             •   Scannable
             •   Succinct
             •   Neat
           ...
Elements of
          Great Content
             •   Scannable
             •   Succinct
             •   Neat
           ...
Introducing Other Social Media



 What is         Why Invest    Reaching     Introducing
                                ...
www.yourcontentsolutions.com   (972) 987-0567
Finding Bull Markets




www.yourcontentsolutions.com   (972) 987-0567
Finding Bull Markets


                               •     WordPress
                               •     LinkedIn
      ...
Success Requires a Plan of Action




www.yourcontentsolutions.com   (972) 987-0567
Success Requires Effort


                                                       e ss
                                    ...
Choose Your Campgrounds Wisely




www.yourcontentsolutions.com   (972) 987-0567
Choose Your Campgrounds Wisely


• Blogs




www.yourcontentsolutions.com   (972) 987-0567
Choose Your Campgrounds Wisely


• Blogs
• Professional Networks




www.yourcontentsolutions.com   (972) 987-0567
Choose Your Campgrounds Wisely


• Blogs
• Professional Networks
• Social Networks




www.yourcontentsolutions.com   (972...
Choose Your Campgrounds Wisely


• Blogs
• Professional Networks
• Social Networks
• Media Networks



www.yourcontentsolu...
Choose Your Campgrounds Wisely


• Blogs
• Professional Networks
• Social Networks
• Media Networks
• Microblogs

www.your...
156,000,000+
                     registered users




www.yourcontentsolutions.com   (972) 987-0567
5.4 Billion+
                         updates each
                            month




www.yourcontentsolutions.com    (...
31% of users
                       follow a brand




www.yourcontentsolutions.com   (972) 987-0567
7,800,000 + brand
                   recommendations
                       per month




www.yourcontentsolutions.com   (...
Active Worldwide Users
                     X 500,000,000 +




www.yourcontentsolutions.com   (972) 987-0567
Pieces of Content
                      Shared Per Month
                     X 45,000,000,000 +




www.yourcontentsoluti...
1,500,000+
                 Local Businesses with
                 Active Facebook Pages




www.yourcontentsolutions.com ...
Creating more than
                          5,300,000,000
                               fans!




www.yourcontentsolutio...
September 2010:
                               144,200,000 +
                                  viewers


www.yourcontentso...
Users:
                               100+ videos
                                per viewer


www.yourcontentsolutions.co...
Most Searched:
                               Google #1,
                               YouTube #2


www.yourcontentsoluti...
Those statistics are great!

        But how can they apply to me?


                                                faceb...
What YOU Can Do With 140 characters?




www.yourcontentsolutions.com   (972) 987-0567
What YOU Can Do With 140 characters?
                               •   Promote contests
                               • ...
What YOU Can Do With Facebook, Avvo,
   YouTube and LinkedIn




www.yourcontentsolutions.com   (972) 987-0567
What YOU Can Do With Facebook, Avvo,
   YouTube and LinkedIn
    •     Create online profiles
    •     Share photos, vide...
Social Media Dos




    www.yourcontentsolutions.com
  www.yourcontentsolutions.com                    (972) 987-0567
   ...
Social Media Dos

                                    • Sound like someone who just
                                      ...
Social Media Dos

                                    • Sound like someone who just
                                      ...
Social Media Dos

                                    • Sound like someone who just
                                      ...
Social Media Dos

                                    • Sound like someone who just
                                      ...
Social Media Dos




www.yourcontentsolutions.com   (972) 987-0567
Social Media Dos

                               • Create a page to promote your
                                 brand


...
Social Media Dos

                               • Create a page to promote your
                                 brand
  ...
Social Media Dos

                               • Create a page to promote your
                                 brand
  ...
Social Media Dos

                               • Create a page to promote your
                                 brand
  ...
Social Media Don’ts




www.yourcontentsolutions.com   (972) 987-0567
Social Media Don’ts

   • Sound like a press
     release




www.yourcontentsolutions.com   (972) 987-0567
Social Media Don’ts

   • Sound like a press
     release
   • Spam with constant links
     to your company
     website,...
Social Media Don’ts

   • Sound like a press
     release
   • Spam with constant links
     to your company
     website,...
Social Media Don’ts




www.yourcontentsolutions.com   (972) 987-0567
Social Media Don’ts

  • Try a hard sell approach




www.yourcontentsolutions.com   (972) 987-0567
Social Media Don’ts

  • Try a hard sell approach
  • Censor comments




www.yourcontentsolutions.com   (972) 987-0567
Social Media Don’ts

  • Try a hard sell approach
  • Censor comments
  • Spam your fans/friends
    with frequent private...
Feel Like You’re Being Stalked?




                 Stalking is a good thing!
www.yourcontentsolutions.com   (972) 987-05...
Feel Like You’re Being Stalked?

                                                 You DON’T sell
                         ...
Feel Like You’re Being Stalked?

                                                 You DON’T sell
                         ...
Return of Investment and Strategies


 What is        Why Invest     Reaching     Introducing
                            ...
Biggest Fears


   • Losing control
   • Time/ROI
   • Leaking secrets
   • Making sense of it all
   • Branding


www.you...
Losing Control

• Signing up for EVERY social media site
• Being inconsistent
• Focusing too much on BUZZ
• Focusing too m...
Success Requires Focus
                                  on Your Community




www.yourcontentsolutions.com   (972) 987-05...
Be Consistent




www.yourcontentsolutions.com   (972) 987-0567
Be Consistent

                                         • Find your message
                                           and...
Be Consistent

                                         • Find your message
                                           and...
Be Consistent

                                         • Find your message
                                           and...
Don’t Be Overwhelmed




www.yourcontentsolutions.com   (972) 987-0567
Don’t Be Overwhelmed




www.yourcontentsolutions.com   (972) 987-0567
Don’t Be Overwhelmed


  • Set reasonable goals




www.yourcontentsolutions.com   (972) 987-0567
Don’t Be Overwhelmed


  • Set reasonable goals

  • Schedule a time to socialize




www.yourcontentsolutions.com   (972)...
Don’t Be Overwhelmed


  • Set reasonable goals

  • Schedule a time to socialize

  • You can manage your time




www.yo...
Don’t Be Overwhelmed


  • Set reasonable goals

  • Schedule a time to socialize

  • You can manage your time

  • Just ...
Don’t Be Overwhelmed


  • Set reasonable goals

  • Schedule a time to socialize

  • You can manage your time

  • Just ...
www.yourcontentsolutions.com   (972) 987-0567
Update
       TweetDeck
        Co-Tweet
         Seesmic
        Hootsuite
       TwitterFeed
          Disqus
       Fri...
Update                     RSS
       TweetDeck                  Alltop
        Co-Tweet                 AddThis
         ...
Update                     RSS                 Listen &
                                                      Connect
    ...
Update                     RSS                 Listen &        Image
                                                     ...
Nurturing Your Community




www.yourcontentsolutions.com   (972) 987-0567
Nurturing Your Community




                               • Make PEOPLE important




www.yourcontentsolutions.com    (9...
Nurturing Your Community




                               • Make PEOPLE important
                               • Stop ...
Nurturing Your Community




                               • Make PEOPLE important
                               • Stop ...
Nurturing Your Community




                               • Make PEOPLE important
                               • Stop ...
Nurturing Your Community




www.yourcontentsolutions.com   (972) 987-0567
Nurturing Your Community




                               • Show a genuine interest in your
                            ...
Nurturing Your Community




                               • Show a genuine interest in your
                            ...
Whuffie



www.yourcontentsolutions.com     (972) 987-0567
social capital




                               Whuffie



www.yourcontentsolutions.com     (972) 987-0567
social capital




                                                            reputation
                               W...
social capital




                                                            reputation
                               W...
social capital




                                                               reputation
                             ...
social capital




                                                               reputation
                             ...
social capital




        trust                                                  reputation
                             ...
reputation                              social capital




        trust                                                  ...
Guidelines




www.yourcontentsolutions.com   (972) 987-0567
Guidelines




www.yourcontentsolutions.com   (972) 987-0567
Guidelines

                               • Get over yourself




www.yourcontentsolutions.com   (972) 987-0567
Guidelines

                               • Get over yourself
                               • Don’t think you’re going
 ...
Guidelines

                               • Get over yourself
                               • Don’t think you’re going
 ...
Guidelines

                               • Get over yourself
                               • Don’t think you’re going
 ...
Guidelines (continued)




www.yourcontentsolutions.com   (972) 987-0567
Guidelines (continued)




www.yourcontentsolutions.com   (972) 987-0567
Guidelines (continued)

                               • Be a risk taker, yet be
                                 careful
...
Guidelines (continued)

                               • Be a risk taker, yet be
                                 careful
...
Guidelines (continued)

                               • Be a risk taker, yet be
                                 careful
...
Guidelines (continued)

                               • Be a risk taker, yet be
                                 careful
...
Pay Attention!
                                            They’ll let you
                                            kno...
www.yourcontentsolutions.com   (972) 987-0567
Recovery




www.yourcontentsolutions.com   (972) 987-0567
Recovery




www.yourcontentsolutions.com   (972) 987-0567
Recovery


   • Respond rapidly




www.yourcontentsolutions.com   (972) 987-0567
Recovery


   • Respond rapidly
   • Acknowledge your mistake




www.yourcontentsolutions.com   (972) 987-0567
Recovery


   • Respond rapidly
   • Acknowledge your mistake
   • Think out loud




www.yourcontentsolutions.com   (972)...
Recovery


   • Respond rapidly
   • Acknowledge your mistake
   • Think out loud
   • Connect with peers




www.yourcont...
Recovery


   • Respond rapidly
   • Acknowledge your mistake
   • Think out loud
   • Connect with peers
   • Show you’re...
Recovery


   • Respond rapidly
   • Acknowledge your mistake
   • Think out loud
   • Connect with peers
   • Show you’re...
Question & Answer Session



 What is         Why Invest    Reaching      Introducing
                                    ...
Creative Cross-Pollination of Content
Engagingly Integrated. User Driven. Strategically Deployed.




Writing            D...
Works Consulted

  • Coker, Louellen S. Setting Up a WordPress.com Hosted Blog. http://
    www.youtube.com/watch?v=-mM3t4...
Works Consulted

  • Mirman, Ellie. Don’t Know What to Blog About? Ask Someone Else. http://
      blog.hubspot.com/blog/t...
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Leveraging Social Media for Your Law Practice

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Workshop conducted by Louellen S. Coker of Content Solutions at the LawPact (http://www. lawpact.org) Fall 2010 Conference in Las Vegas, NV on November 5, 2010.

Learn more about Content Solutions and Social Media Marketing on our website (http://www.yourcontentsolutions.com) and blog, Content Notes (http://www.yourcontentnotes.com).

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  • Statistical data shows the exponential growth of facebook users and visitors and how that outlet of social media is and will continue to be a powerful influence.
















































  • Narrow it down - Choose one general topic and think of more specific examples
  • Narrow it down - Choose one general topic and think of more specific examples
  • Narrow it down - Choose one general topic and think of more specific examples
  • Narrow it down - Choose one general topic and think of more specific examples
  • Narrow it down - Choose one general topic and think of more specific examples
  • With a more specific topic - think of what would be important or interesting for your audience to know

  • With a more specific topic - think of what would be important or interesting for your audience to know

  • With a more specific topic - think of what would be important or interesting for your audience to know

  • With a more specific topic - think of what would be important or interesting for your audience to know


















  • Blogs - Wordpress/Blogger
    Professional Networks - Linked In / Avvo
    Social Networks - facebook
    Media Networks - youtube
    Microblogs - twitter
  • Blogs - Wordpress/Blogger
    Professional Networks - Linked In / Avvo
    Social Networks - facebook
    Media Networks - youtube
    Microblogs - twitter
  • Blogs - Wordpress/Blogger
    Professional Networks - Linked In / Avvo
    Social Networks - facebook
    Media Networks - youtube
    Microblogs - twitter
  • Blogs - Wordpress/Blogger
    Professional Networks - Linked In / Avvo
    Social Networks - facebook
    Media Networks - youtube
    Microblogs - twitter
  • Blogs - Wordpress/Blogger
    Professional Networks - Linked In / Avvo
    Social Networks - facebook
    Media Networks - youtube
    Microblogs - twitter
















































































  • GAP customers outcried when the long standing GAP logo was replaced with a newer design. The company quickly pulled the new logo and replaced it with the old in response to their customers’ complaints.











  • Leveraging Social Media for Your Law Practice

    1. 1. Leveraging Social Media for Your Practice LawPact Conference, Fall 2010
    2. 2. Louellen S. Coker Founder, Chief Content Coach Web: www.yourcontentsolutions.com Blog: www.yourcontentnotes.com LinkedIn: louellencoker Facebook: Content Solutions Twitter: @ContentNotes www.yourcontentsolutions.com (972) 987-0567
    3. 3. Our Discussion What is Why Invest Reaching Introducing ROI Social in Out: Other and Q&A Media Social Establish Social Strategies Marketing? Media? a Blog Media www.yourcontentsolutions.com (972) 987-0567
    4. 4. What is Social Media Marketing? What is Why Invest Reaching Introducing ROI Social in Out: Other and Q&A Media Social Establish Social Strategies Marketing? Media? a Blog Media www.yourcontentsolutions.com (972) 987-0567
    5. 5. The Rules Have Changed! • Marketing means advertising • Advertising appeals to masses • Interruption • One-way • Selling • Campaigns with limited shelf-life • Creative • Advertisers go for awards, not results • Advertising & PR were separate disciplines www.yourcontentsolutions.com (972) 987-0567
    6. 6. The Rules Have Changed! • Marketing means advertising X • Advertising appeals to masses • Interruption • One-way • Selling • Campaigns with limited shelf-life • Creative • Advertisers go for awards, not results • Advertising & PR were separate disciplines www.yourcontentsolutions.com (972) 987-0567
    7. 7. The Rules Have Changed! • Marketing more than advertising • PR extends beyond mainstream • You are what you publish • Authentic, not spin • Participation, not propaganda • Deliver content when it’s needed • Reaches the underserved audience • Not about notoriety, about buyers seeing your company www.yourcontentsolutions.com (972) 987-0567
    8. 8. Why Traditional Marketing Fails • Expensive • Little guys can’t compete • “Interruption marketing” is tiresome www.yourcontentsolutions.com (972) 987-0567
    9. 9. ~Erica O’Grady www.yourcontentsolutions.com (972) 987-0567
    10. 10. “Word-of-Mouth or Community Based Marketing that leverages Technology as a Platform for Conversations.” ~Erica O’Grady www.yourcontentsolutions.com (972) 987-0567
    11. 11. Why Be Present for Online Users? ...91% say consumer reviews are the #1 aid to buying decisions -JC Williams Group Source: Market Tools, August/September 2009 Insight Report www.yourcontentsolutions.com (972) 987-0567
    12. 12. Why Be Present for Online Users? ...87% trust a friend’s recommendation over critic reviews -Marketing Sherpa Source: Market Tools, August/September 2009 Insight Report www.yourcontentsolutions.com (972) 987-0567
    13. 13. Why Be Present for Online Users? ...3 times more likely to trust peer opinions over advertising for purchasing decisions -Jupiter Research Source: Market Tools, August/September 2009 Insight Report www.yourcontentsolutions.com (972) 987-0567
    14. 14. Why Be Present for Online Users? ...1 word-of-mouth conversation has impact of 200 TV ads -Buzz Agent Source: Market Tools, August/September 2009 Insight Report www.yourcontentsolutions.com (972) 987-0567
    15. 15. Reach an Unreachable Audience Sense of Community Personal Bond Stories that share who you are Allow them to share opinions Helpful tips (no strings attached) www.yourcontentsolutions.com (972) 987-0567
    16. 16. What is Social Media? Paid Internet Advertising PPC - Search Marketing Mobile Advertising Sponsorships Paid Applications www.yourcontentsolutions.com (972) 987-0567
    17. 17. What is Social Media? Paid Internet Advertising PPC - Search Marketing Mobile Advertising Sponsorships Paid Applications www.yourcontentsolutions.com (972) 987-0567
    18. 18. What is Social Media? Paid Earned Internet Social Media Advertising (Pages & Feeds) PPC - Search Word of Mouth Marketing Mobile User Forums Advertising News, PR, Sponsorships Announcements Blogger Paid Applications Relationships www.yourcontentsolutions.com (972) 987-0567
    19. 19. What is Social Media? Paid Earned Owned Internet Social Media Brand & Product Advertising (Pages & Feeds) Websites PPC - Search Mobile Brand & Word of Mouth Marketing Product Websites Mobile Proprietary User Forums Advertising Mobile Apps News, PR, Customer Care Sponsorships Announcements Services Blogger Proprietary Blogs Paid Applications Relationships & Digital Content www.yourcontentsolutions.com (972) 987-0567
    20. 20. www.yourcontentsolutions.com (972) 987-0567
    21. 21. Facebook is like a Class Reunion (with a few party crashers) www.yourcontentsolutions.com (972) 987-0567
    22. 22. Facebook is like a Class Reunion (with a few party crashers) Facebook Fan Page is like being a Rock Star www.yourcontentsolutions.com (972) 987-0567
    23. 23. Facebook is like a Class Reunion (with a few party crashers) Facebook Fan Page is like being a Rock Star LinkedIn/Avvo is like a Trade Show www.yourcontentsolutions.com (972) 987-0567
    24. 24. Facebook is like a Class Reunion (with a few party crashers) Facebook Fan Page is like being a Rock Star LinkedIn/Avvo is like a Trade Show Twitter is like a Cocktail Party www.yourcontentsolutions.com (972) 987-0567
    25. 25. Facebook is like a Class Reunion (with a few party crashers) Facebook Fan Page is like being a Rock Star LinkedIn/Avvo is like a Trade Show Twitter is like a Cocktail Party YouTube is like Times Square on New Year’s Eve www.yourcontentsolutions.com (972) 987-0567
    26. 26. Why Invest in Social Media? What is Why Invest Reaching Introducing ROI Social in Out: Other and Q&A Media Social Establish Social Strategies Marketing? Media? a Blog Media www.yourcontentsolutions.com (972) 987-0567
    27. 27. Why Should I Care? • 7% of Americans are on Twitter • 41% of Americans have Facebook pages • Search Engine Optimization (SEO) • Expand your referral sources • Become the “perceived expert” in your field • Re-brand yourself or your business • The Yellow Pages are dead • You are already behind the curve www.yourcontentsolutions.com (972) 987-0567
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    35. 35. Investing in an online presence will... 3 Build new business partnerships. • 62% of entrepreneurs, executives and career professionals who participated in social media marketing for only a few months closed new business and established new partnerships. 4 Bring in new qualified leads. • Over 50% of entrepreneurs, executives, and career professionals generated qualified leads after only a few months of participation in social media marketing. www.yourcontentsolutions.com (972) 987-0567
    36. 36. Why? • Currently, more people use Facebook more often and for longer periods of time than Google. • YouTube is the second most popular search engine behind Google. • Over 10% of lawyers have found new clients through social media alone. • Most in-house counsels use social media outlets such as LinkedIn, Avvo, and even blogs when seeking outside counsel assistance. www.yourcontentsolutions.com (972) 987-0567
    37. 37. Need More Evidence? If that isn’t convincing enough, then how about the fact that other lawyers are using it? • 63% of lawyers use social media for personal reasons • 12% of lawyers use it for professional reasons only When it comes to competition, you don’t want to be the last to the party. www.yourcontentsolutions.com (972) 987-0567
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Facts Botticella How
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ruling
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state Recent government Rulings Repercussions
 of
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ruling www.yourcontentsolutions.com (972) 987-0567
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    134. 134. Social Media Don’ts • Try a hard sell approach • Censor comments • Spam your fans/friends with frequent private messages -- you’ll drive them away. www.yourcontentsolutions.com (972) 987-0567
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    167. 167. social capital Whuffie www.yourcontentsolutions.com (972) 987-0567
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    180. 180. Guidelines (continued) www.yourcontentsolutions.com (972) 987-0567
    181. 181. Guidelines (continued) www.yourcontentsolutions.com (972) 987-0567
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    198. 198. Works Consulted • Coker, Louellen S. Setting Up a WordPress.com Hosted Blog. http:// www.youtube.com/watch?v=-mM3t4B-AJs • Content Solutions. Content Notes. http://www.yourcontentnotes.com • Hunt, Tara. The Whuffie Factor: Using the Power of Social Networks to Build Your Business. • Lupin, Jonah. 6 Reasons Every Small Business Should Be Blogging... Are You Missing the Boat? http:/ /blog.hubspot.com/blog/tabid/6307/bid/1676/6- Reasons-Every-Small-Business-Should-Be-Blogging-Are-You-Missing-the- Boat.aspx • Marketing Profs, LLC. Formulate Your Content Strategy in 10 Simple Steps. http://www.marketingprofs.com/articles/2010/3873/formulate-your- content-strategy-in-10-simple-steps • Mirchindani, Roshni. Fortune 100 Giants Making Splashes in Social Media. http://blog.hubspot.com/blog/tabid/6307/bid/5662/Fortune-100-Giants- Making-Splashes-in-Social-Media.aspx www.yourcontentsolutions.com (972) 987-0567
    199. 199. Works Consulted • Mirman, Ellie. Don’t Know What to Blog About? Ask Someone Else. http:// blog.hubspot.com/blog/tabid/6307/bid/4249/Don-t-Know-What-to-Blog- About-Ask-Someone-Else.aspx • Morejon, Roy. Facebook Hits Half-a-Billion Users. http://roymorejon.com/ facebook-hits-half-a-billion-users/. • Morris, Tee. All a Twitter. • My Free SEO Tips. http:/ /www.myfreeseotips.com/2009/09/twitter- explodes-in-india. • Pilkington, Nikki. Why Small Businesses Should Blog More. • Rowse, Darren. 31 Days to Build a Better Blog. • Rowse, Darren and Chris Garret. ProBlogger: Secrets for Blogging Your Way to a Six-Figure Income. • Sponder, Steve. Content Strategy for Social Media. http:/ / blog.stevesponder.com/lets-create-awesome-content • Women Business Owners of Denton County Blog. http/ / www.wbodc.wordpress.com. www.yourcontentsolutions.com (972) 987-0567

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