Leveraging Social Media for Your Law Practice

Leveraging Social Media for Your Practice LawPact Conference, Fall 2010

Louellen S. Coker Founder, Chief Content Coach Web: www.yourcontentsolutions.com Blog: www.yourcontentnotes.com LinkedIn: louellencoker Facebook: Content Solutions Twitter: @ContentNotes www.yourcontentsolutions.com (972) 987-0567

Our Discussion What is Why Invest Reaching Introducing ROI Social in Out: Other and Q&A Media Social Establish Social Strategies Marketing? Media? a Blog Media www.yourcontentsolutions.com (972) 987-0567

What is Social Media Marketing? What is Why Invest Reaching Introducing ROI Social in Out: Other and Q&A Media Social Establish Social Strategies Marketing? Media? a Blog Media www.yourcontentsolutions.com (972) 987-0567

The Rules Have Changed! • Marketing means advertising • Advertising appeals to masses • Interruption • One-way • Selling • Campaigns with limited shelf-life • Creative • Advertisers go for awards, not results • Advertising & PR were separate disciplines www.yourcontentsolutions.com (972) 987-0567

The Rules Have Changed! • Marketing means advertising X • Advertising appeals to masses • Interruption • One-way • Selling • Campaigns with limited shelf-life • Creative • Advertisers go for awards, not results • Advertising & PR were separate disciplines www.yourcontentsolutions.com (972) 987-0567

The Rules Have Changed! • Marketing more than advertising • PR extends beyond mainstream • You are what you publish • Authentic, not spin • Participation, not propaganda • Deliver content when it’s needed • Reaches the underserved audience • Not about notoriety, about buyers seeing your company www.yourcontentsolutions.com (972) 987-0567

Why Traditional Marketing Fails • Expensive • Little guys can’t compete • “Interruption marketing” is tiresome www.yourcontentsolutions.com (972) 987-0567

~Erica O’Grady www.yourcontentsolutions.com (972) 987-0567

“Word-of-Mouth or Community Based Marketing that leverages Technology as a Platform for Conversations.” ~Erica O’Grady www.yourcontentsolutions.com (972) 987-0567

Why Be Present for Online Users? ...91% say consumer reviews are the #1 aid to buying decisions -JC Williams Group Source: Market Tools, August/September 2009 Insight Report www.yourcontentsolutions.com (972) 987-0567

Why Be Present for Online Users? ...87% trust a friend’s recommendation over critic reviews -Marketing Sherpa Source: Market Tools, August/September 2009 Insight Report www.yourcontentsolutions.com (972) 987-0567

Why Be Present for Online Users? ...3 times more likely to trust peer opinions over advertising for purchasing decisions -Jupiter Research Source: Market Tools, August/September 2009 Insight Report www.yourcontentsolutions.com (972) 987-0567

Why Be Present for Online Users? ...1 word-of-mouth conversation has impact of 200 TV ads -Buzz Agent Source: Market Tools, August/September 2009 Insight Report www.yourcontentsolutions.com (972) 987-0567

Reach an Unreachable Audience Sense of Community Personal Bond Stories that share who you are Allow them to share opinions Helpful tips (no strings attached) www.yourcontentsolutions.com (972) 987-0567

What is Social Media? Paid Internet Advertising PPC - Search Marketing Mobile Advertising Sponsorships Paid Applications www.yourcontentsolutions.com (972) 987-0567

What is Social Media? Paid Earned Internet Social Media Advertising (Pages & Feeds) PPC - Search Word of Mouth Marketing Mobile User Forums Advertising News, PR, Sponsorships Announcements Blogger Paid Applications Relationships www.yourcontentsolutions.com (972) 987-0567

What is Social Media? Paid Earned Owned Internet Social Media Brand & Product Advertising (Pages & Feeds) Websites PPC - Search Mobile Brand & Word of Mouth Marketing Product Websites Mobile Proprietary User Forums Advertising Mobile Apps News, PR, Customer Care Sponsorships Announcements Services Blogger Proprietary Blogs Paid Applications Relationships & Digital Content www.yourcontentsolutions.com (972) 987-0567

www.yourcontentsolutions.com (972) 987-0567

Facebook is like a Class Reunion (with a few party crashers) www.yourcontentsolutions.com (972) 987-0567

Facebook is like a Class Reunion (with a few party crashers) Facebook Fan Page is like being a Rock Star www.yourcontentsolutions.com (972) 987-0567

Facebook is like a Class Reunion (with a few party crashers) Facebook Fan Page is like being a Rock Star LinkedIn/Avvo is like a Trade Show www.yourcontentsolutions.com (972) 987-0567

Facebook is like a Class Reunion (with a few party crashers) Facebook Fan Page is like being a Rock Star LinkedIn/Avvo is like a Trade Show Twitter is like a Cocktail Party www.yourcontentsolutions.com (972) 987-0567

Facebook is like a Class Reunion (with a few party crashers) Facebook Fan Page is like being a Rock Star LinkedIn/Avvo is like a Trade Show Twitter is like a Cocktail Party YouTube is like Times Square on New Year’s Eve www.yourcontentsolutions.com (972) 987-0567

Why Invest in Social Media? What is Why Invest Reaching Introducing ROI Social in Out: Other and Q&A Media Social Establish Social Strategies Marketing? Media? a Blog Media www.yourcontentsolutions.com (972) 987-0567

Why Should I Care? • 7% of Americans are on Twitter • 41% of Americans have Facebook pages • Search Engine Optimization (SEO) • Expand your referral sources • Become the “perceived expert” in your field • Re-brand yourself or your business • The Yellow Pages are dead • You are already behind the curve www.yourcontentsolutions.com (972) 987-0567

Why Should I Care? www.yourcontentsolutions.com (972) 987-0567

Investing in an online presence will... www.yourcontentsolutions.com (972) 987-0567

Investing in an online presence will... 1 Generate exposure for your business. • 65% of entrepreneurs, executives and career professionals experience increased exposure through social media marketing efforts www.yourcontentsolutions.com (972) 987-0567

Investing in an online presence will... 1 Generate exposure for your business. • 65% of entrepreneurs, executives and career professionals experience increased exposure through social media marketing efforts 2 Increase traffic. • 80% of entrepreneurs, executives and career professionals reported an increase in traffic to their websites • 67% increased e-mail/newsletter lists through social marketing www.yourcontentsolutions.com (972) 987-0567

Investing in an online presence will... www.yourcontentsolutions.com (972) 987-0567

Investing in an online presence will... 3 Build new business partnerships. • 62% of entrepreneurs, executives and career professionals who participated in social media marketing for only a few months closed new business and established new partnerships. www.yourcontentsolutions.com (972) 987-0567

Investing in an online presence will... 3 Build new business partnerships. • 62% of entrepreneurs, executives and career professionals who participated in social media marketing for only a few months closed new business and established new partnerships. 4 Bring in new qualified leads. • Over 50% of entrepreneurs, executives, and career professionals generated qualified leads after only a few months of participation in social media marketing. www.yourcontentsolutions.com (972) 987-0567

Why? • Currently, more people use Facebook more often and for longer periods of time than Google. • YouTube is the second most popular search engine behind Google. • Over 10% of lawyers have found new clients through social media alone. • Most in-house counsels use social media outlets such as LinkedIn, Avvo, and even blogs when seeking outside counsel assistance. www.yourcontentsolutions.com (972) 987-0567

Need More Evidence? If that isn’t convincing enough, then how about the fact that other lawyers are using it? • 63% of lawyers use social media for personal reasons • 12% of lawyers use it for professional reasons only When it comes to competition, you don’t want to be the last to the party. www.yourcontentsolutions.com (972) 987-0567

Power of Social Networking www.yourcontentsolutions.com (972) 987-0567

Power of Social Networking 0? 20 www.yourcontentsolutions.com (972) 987-0567

Power of Social Networking 0? 20 2006 www.yourcontentsolutions.com (972) 987-0567

Power of Social Networking 0? 20 2006 2008 www.yourcontentsolutions.com (972) 987-0567

Power of Social Networking 0? 20 2006 pril A 9 200 2008 www.yourcontentsolutions.com (972) 987-0567

Power of Social Networking N ov 200 em 9 0? be 20 r 2006 pril A 9 200 2008 www.yourcontentsolutions.com (972) 987-0567

Reaching Current & Potential Clients: Establish a Blog What is Why Invest Reaching Introducing ROI Social in Out: Other and Q&A Media Social Establish Social Strategies Marketing? Media? a Blog Media www.yourcontentsolutions.com (972) 987-0567

Ready to get started? www.yourcontentsolutions.com (972) 987-0567

What a Blog IS - • Content • Syndication • Conversation www.yourcontentsolutions.com (972) 987-0567

What a Blog is NOT- • A newspaper • Boilerplate Marketing Materials • Just about YOU, YOU, YOU! www.yourcontentsolutions.com (972) 987-0567

Tools You’ll Need www.yourcontentsolutions.com (972) 987-0567

Tools You’ll Need • Ideas for a username www.yourcontentsolutions.com (972) 987-0567

Tools You’ll Need • Ideas for a username • An email address www.yourcontentsolutions.com (972) 987-0567

Tools You’ll Need • Ideas for a username • An email address • Your zip code www.yourcontentsolutions.com (972) 987-0567

Tools You’ll Need • Ideas for a username • An email address • Your zip code • Your street address www.yourcontentsolutions.com (972) 987-0567

Tools You’ll Need • Ideas for a username • An email address • Your zip code • Your street address • A memorable password www.yourcontentsolutions.com (972) 987-0567

Tools You’ll Need • Ideas for a username • An email address • Your zip code • Your street address • A memorable password • A web-friendly logo www.yourcontentsolutions.com (972) 987-0567

Tools You’ll Need • Ideas for a username • An email address • Your zip code • Your street address • A memorable password • A web-friendly logo • Permission from your decision makers www.yourcontentsolutions.com (972) 987-0567

Now is the Time! www.yourcontentsolutions.com (972) 987-0567

Home Page www.yourcontentsolutions.com (972) 987-0567

Home Page About Page www.yourcontentsolutions.com (972) 987-0567

Home Page About Contact Page Page www.yourcontentsolutions.com (972) 987-0567

Blog Policy Page Home Page About Contact Page Page www.yourcontentsolutions.com (972) 987-0567

Conversation Starters www.yourcontentsolutions.com (972) 987-0567

Conversation Starters Website Links www.yourcontentsolutions.com (972) 987-0567

RSS Feed Conversation Starters Subscribe Website Links www.yourcontentsolutions.com (972) 987-0567

RSS Feed Conversation Starters Subscribe Social Media Links Website Links www.yourcontentsolutions.com (972) 987-0567

RSS Feed Conversation Starters Subscribe Social Media Links Website Links E-newsletter www.yourcontentsolutions.com (972) 987-0567

RSS Feed Conversation Starters Subscribe Social Media Links Website Links E-newsletter Site Map www.yourcontentsolutions.com (972) 987-0567

5 Steps to Content Success www.yourcontentsolutions.com (972) 987-0567

5 Steps to Content Success 1 Strategy www.yourcontentsolutions.com (972) 987-0567

5 Steps to Content Success 1 Strategy Establish Presence 2 www.yourcontentsolutions.com (972) 987-0567

5 Steps to Content Success 1 Strategy Establish Presence 2 Expand Reach 3 www.yourcontentsolutions.com (972) 987-0567

5 Steps to Content Success 1 Strategy Nurture Establish Relationships Presence 2 4 Expand Reach 3 www.yourcontentsolutions.com (972) 987-0567

5 Steps to Content Success 1 5 Properly Maintain Strategy Presence Nurture Establish Relationships Presence 2 4 Expand Reach 3 www.yourcontentsolutions.com (972) 987-0567

Creating Great Content www.yourcontentsolutions.com (972) 987-0567

Creating Great Content Employment Business Non- Recent Physicians Agreements Defamation Competition Rulings www.yourcontentsolutions.com (972) 987-0567

Creating Great Content Recent Rulings www.yourcontentsolutions.com (972) 987-0567

Creating Bimbo Bakeries USA, Great Content Inc. v. Botticella American Mohr v. Bank Control of New York Systems, Inc. Mellon v. Boyce Recent Rulings Fine v. Nike Communications vs. Woo Trends, Inc www.yourcontentsolutions.com (972) 987-0567

Creating Great Content Bimbo Bakeries USA, Inc. v. Botticella Recent Rulings www.yourcontentsolutions.com (972) 987-0567

Creating Great Content Precedent Bimbo Bakeries USA, Inc. v. Case Facts Botticella How the ruling  applies in state Recent government Rulings Repercussions  of the ruling www.yourcontentsolutions.com (972) 987-0567

Elements of Great Content www.yourcontentsolutions.com (972) 987-0567

Elements of Great Content • Scannable www.yourcontentsolutions.com (972) 987-0567

Elements of Great Content • Scannable • Succinct www.yourcontentsolutions.com (972) 987-0567

Elements of Great Content • Scannable • Succinct • Neat www.yourcontentsolutions.com (972) 987-0567

Elements of Great Content • Scannable • Succinct • Neat • Comprehensive www.yourcontentsolutions.com (972) 987-0567

Elements of Great Content • Scannable • Succinct • Neat • Comprehensive • Persuasive www.yourcontentsolutions.com (972) 987-0567

Elements of Great Content • Scannable • Succinct • Neat • Comprehensive • Persuasive • Breaks Down Complicated Ideas www.yourcontentsolutions.com (972) 987-0567

Introducing Other Social Media What is Why Invest Reaching Introducing ROI Social in Out: Other and Q&A Media Social Establish Social Strategies Marketing? Media? a Blog Media www.yourcontentsolutions.com (972) 987-0567

Finding Bull Markets www.yourcontentsolutions.com (972) 987-0567

Finding Bull Markets • WordPress • LinkedIn • Facebook, MySpace • Slideshare • YouTube • Flickr, Picasa • Twitter www.yourcontentsolutions.com (972) 987-0567

Success Requires a Plan of Action www.yourcontentsolutions.com (972) 987-0567

Success Requires Effort e ss u cc S t = o r E ff www.yourcontentsolutions.com (972) 987-0567

Choose Your Campgrounds Wisely www.yourcontentsolutions.com (972) 987-0567

Choose Your Campgrounds Wisely • Blogs www.yourcontentsolutions.com (972) 987-0567

Choose Your Campgrounds Wisely • Blogs • Professional Networks www.yourcontentsolutions.com (972) 987-0567

Choose Your Campgrounds Wisely • Blogs • Professional Networks • Social Networks www.yourcontentsolutions.com (972) 987-0567

Choose Your Campgrounds Wisely • Blogs • Professional Networks • Social Networks • Media Networks www.yourcontentsolutions.com (972) 987-0567

Choose Your Campgrounds Wisely • Blogs • Professional Networks • Social Networks • Media Networks • Microblogs www.yourcontentsolutions.com (972) 987-0567

156,000,000+ registered users www.yourcontentsolutions.com (972) 987-0567

5.4 Billion+ updates each month www.yourcontentsolutions.com (972) 987-0567

31% of users follow a brand www.yourcontentsolutions.com (972) 987-0567

7,800,000 + brand recommendations per month www.yourcontentsolutions.com (972) 987-0567

Active Worldwide Users X 500,000,000 + www.yourcontentsolutions.com (972) 987-0567

Pieces of Content Shared Per Month X 45,000,000,000 + www.yourcontentsolutions.com (972) 987-0567

1,500,000+ Local Businesses with Active Facebook Pages www.yourcontentsolutions.com (972) 987-0567

Creating more than 5,300,000,000 fans! www.yourcontentsolutions.com (972) 987-0567

September 2010: 144,200,000 + viewers www.yourcontentsolutions.com (972) 987-0567

Users: 100+ videos per viewer www.yourcontentsolutions.com (972) 987-0567

Most Searched: Google #1, YouTube #2 www.yourcontentsolutions.com (972) 987-0567

Those statistics are great! But how can they apply to me? facebook www.yourcontentsolutions.com (972) 987-0567

What YOU Can Do With 140 characters? www.yourcontentsolutions.com (972) 987-0567

What YOU Can Do With 140 characters? • Promote contests • Share timely information • Spread useful links • Personify your brand • Build credibility and influence • Follow competitors www.yourcontentsolutions.com (972) 987-0567

What YOU Can Do With Facebook, Avvo, YouTube and LinkedIn www.yourcontentsolutions.com (972) 987-0567

What YOU Can Do With Facebook, Avvo, YouTube and LinkedIn • Create online profiles • Share photos, videos, and audio links • Send private message and instant message • Learn more about people and organizations • Join groups and gain fans www.yourcontentsolutions.com (972) 987-0567

Social Media Dos www.yourcontentsolutions.com www.yourcontentsolutions.com (972) 987-0567 phone: (940) 3849407

Social Media Dos • Sound like someone who just happens to work at your company www.yourcontentsolutions.com www.yourcontentsolutions.com (972) 987-0567 phone: (940) 3849407

Social Media Dos • Sound like someone who just happens to work at your company • Put a friendly face on your product www.yourcontentsolutions.com www.yourcontentsolutions.com (972) 987-0567 phone: (940) 3849407

Social Media Dos • Sound like someone who just happens to work at your company • Put a friendly face on your product • Answer and pose questions www.yourcontentsolutions.com www.yourcontentsolutions.com (972) 987-0567 phone: (940) 3849407

Social Media Dos • Sound like someone who just happens to work at your company • Put a friendly face on your product • Answer and pose questions • Announce sales, deals, news and updates, and build buzz for big releases or events www.yourcontentsolutions.com www.yourcontentsolutions.com (972) 987-0567 phone: (940) 3849407

Social Media Dos www.yourcontentsolutions.com (972) 987-0567

Social Media Dos • Create a page to promote your brand www.yourcontentsolutions.com (972) 987-0567

Social Media Dos • Create a page to promote your brand • Point your friends to your company blog or contest www.yourcontentsolutions.com (972) 987-0567

Social Media Dos • Create a page to promote your brand • Point your friends to your company blog or contest • Encourage a discussion and participate frequently www.yourcontentsolutions.com (972) 987-0567

Social Media Dos • Create a page to promote your brand • Point your friends to your company blog or contest • Encourage a discussion and participate frequently • Explore targeted advertising opportunities www.yourcontentsolutions.com (972) 987-0567

Social Media Don’ts www.yourcontentsolutions.com (972) 987-0567

Social Media Don’ts • Sound like a press release www.yourcontentsolutions.com (972) 987-0567

Social Media Don’ts • Sound like a press release • Spam with constant links to your company website, either in tweets or private messages www.yourcontentsolutions.com (972) 987-0567

Social Media Don’ts • Sound like a press release • Spam with constant links to your company website, either in tweets or private messages • Create a page and fail to maintain it www.yourcontentsolutions.com (972) 987-0567

Social Media Don’ts www.yourcontentsolutions.com (972) 987-0567

Social Media Don’ts • Try a hard sell approach www.yourcontentsolutions.com (972) 987-0567

Social Media Don’ts • Try a hard sell approach • Censor comments www.yourcontentsolutions.com (972) 987-0567

Social Media Don’ts • Try a hard sell approach • Censor comments • Spam your fans/friends with frequent private messages -- you’ll drive them away. www.yourcontentsolutions.com (972) 987-0567

Feel Like You’re Being Stalked? Stalking is a good thing! www.yourcontentsolutions.com (972) 987-0567

Feel Like You’re Being Stalked? You DON’T sell your firm through social networking Stalking is a good thing! www.yourcontentsolutions.com (972) 987-0567

Feel Like You’re Being Stalked? You DON’T sell your firm through social networking You DO create relationships that are ultimately beneficial Stalking is a good thing! www.yourcontentsolutions.com (972) 987-0567

Return of Investment and Strategies What is Why Invest Reaching Introducing ROI Social in Out: Other and Q&A Media Social Establish Social Strategies Marketing? Media? a Blog Media www.yourcontentsolutions.com (972) 987-0567

Biggest Fears • Losing control • Time/ROI • Leaking secrets • Making sense of it all • Branding www.yourcontentsolutions.com (972) 987-0567

Losing Control • Signing up for EVERY social media site • Being inconsistent • Focusing too much on BUZZ • Focusing too much on the “virtual” world • Bankrupting your social capital www.yourcontentsolutions.com (972) 987-0567

Success Requires Focus on Your Community www.yourcontentsolutions.com (972) 987-0567

Be Consistent www.yourcontentsolutions.com (972) 987-0567

Be Consistent • Find your message and stick to it www.yourcontentsolutions.com (972) 987-0567

Be Consistent • Find your message and stick to it • Focus your efforts on keywords, key target www.yourcontentsolutions.com (972) 987-0567

Be Consistent • Find your message and stick to it • Focus your efforts on keywords, key target • Have a look and feel your customers recognize www.yourcontentsolutions.com (972) 987-0567

Don’t Be Overwhelmed www.yourcontentsolutions.com (972) 987-0567

Don’t Be Overwhelmed • Set reasonable goals www.yourcontentsolutions.com (972) 987-0567

Don’t Be Overwhelmed • Set reasonable goals • Schedule a time to socialize www.yourcontentsolutions.com (972) 987-0567

Don’t Be Overwhelmed • Set reasonable goals • Schedule a time to socialize • You can manage your time www.yourcontentsolutions.com (972) 987-0567

Don’t Be Overwhelmed • Set reasonable goals • Schedule a time to socialize • You can manage your time • Just do it! www.yourcontentsolutions.com (972) 987-0567

Don’t Be Overwhelmed • Set reasonable goals • Schedule a time to socialize • You can manage your time • Just do it! • Branding www.yourcontentsolutions.com (972) 987-0567

Update TweetDeck Co-Tweet Seesmic Hootsuite TwitterFeed Disqus FriendFeed ping.FM www.yourcontentsolutions.com (972) 987-0567

Update RSS TweetDeck Alltop Co-Tweet AddThis Seesmic MuckRack Hootsuite Tweetake TwitterFeed Google Reader Disqus FriendFeed ping.FM www.yourcontentsolutions.com (972) 987-0567

Update RSS Listen & Connect TweetDeck Alltop Co-Tweet AddThis Monittor Seesmic MuckRack TweetGrid Hootsuite Tweetake Mr. Tweet TwitterFeed Google Reader Twitter Karma Disqus Refollow FriendFeed Twellow ping.FM Wefollow www.yourcontentsolutions.com (972) 987-0567

Update RSS Listen & Image Connect TweetDeck Alltop Tube Mogul Co-Tweet AddThis Monittor Ustream Seesmic MuckRack TweetGrid JustinTV Hootsuite Tweetake Mr. Tweet Twitcam TwitterFeed Google Reader Twitter Karma Blip.TV Disqus Refollow Twitpic FriendFeed Twellow ping.FM Wefollow www.yourcontentsolutions.com (972) 987-0567

Nurturing Your Community www.yourcontentsolutions.com (972) 987-0567

Nurturing Your Community • Make PEOPLE important www.yourcontentsolutions.com (972) 987-0567

Nurturing Your Community • Make PEOPLE important • Stop focusing on the inﬂuencers www.yourcontentsolutions.com (972) 987-0567

Nurturing Your Community • Make PEOPLE important • Stop focusing on the inﬂuencers • Treat everyone like a VIP www.yourcontentsolutions.com (972) 987-0567

Nurturing Your Community • Make PEOPLE important • Stop focusing on the inﬂuencers • Treat everyone like a VIP • Stand out from those around you www.yourcontentsolutions.com (972) 987-0567

Nurturing Your Community www.yourcontentsolutions.com (972) 987-0567

Nurturing Your Community • Show a genuine interest in your community members www.yourcontentsolutions.com (972) 987-0567

Nurturing Your Community • Show a genuine interest in your community members • Promote and support the things your community cares about, too! www.yourcontentsolutions.com (972) 987-0567

Whuffie www.yourcontentsolutions.com (972) 987-0567

social capital Whuffie www.yourcontentsolutions.com (972) 987-0567

social capital reputation Whuffie www.yourcontentsolutions.com (972) 987-0567

social capital reputation Whuffie access www.yourcontentsolutions.com (972) 987-0567

social capital reputation Whuffie access reciprocity/favors www.yourcontentsolutions.com (972) 987-0567

social capital reputation Whuffie accomplishments access reciprocity/favors www.yourcontentsolutions.com (972) 987-0567

social capital trust reputation Whuffie accomplishments access reciprocity/favors www.yourcontentsolutions.com (972) 987-0567

reputation social capital trust reputation Whuffie accomplishments access reciprocity/favors www.yourcontentsolutions.com (972) 987-0567

Guidelines www.yourcontentsolutions.com (972) 987-0567

Guidelines • Get over yourself www.yourcontentsolutions.com (972) 987-0567

Guidelines • Get over yourself • Don’t think you’re going to solve every problem www.yourcontentsolutions.com (972) 987-0567

Guidelines • Get over yourself • Don’t think you’re going to solve every problem • Integrate social media into your current marketing mix www.yourcontentsolutions.com (972) 987-0567

Guidelines • Get over yourself • Don’t think you’re going to solve every problem • Integrate social media into your current marketing mix • Relax, be the brand (aka your friendly self) www.yourcontentsolutions.com (972) 987-0567

Guidelines (continued) www.yourcontentsolutions.com (972) 987-0567

Guidelines (continued) • Be a risk taker, yet be careful www.yourcontentsolutions.com (972) 987-0567

Guidelines (continued) • Be a risk taker, yet be careful • Add value and be helpful www.yourcontentsolutions.com (972) 987-0567

Guidelines (continued) • Be a risk taker, yet be careful • Add value and be helpful • Be open be open and honest www.yourcontentsolutions.com (972) 987-0567

Guidelines (continued) • Be a risk taker, yet be careful • Add value and be helpful • Be open be open and honest • Pay attention to your community www.yourcontentsolutions.com (972) 987-0567

Pay Attention! They’ll let you know when they’re not happy! www.yourcontentsolutions.com (972) 987-0567

Recovery www.yourcontentsolutions.com (972) 987-0567

Recovery • Respond rapidly www.yourcontentsolutions.com (972) 987-0567

Recovery • Respond rapidly • Acknowledge your mistake www.yourcontentsolutions.com (972) 987-0567

Recovery • Respond rapidly • Acknowledge your mistake • Think out loud www.yourcontentsolutions.com (972) 987-0567

Recovery • Respond rapidly • Acknowledge your mistake • Think out loud • Connect with peers www.yourcontentsolutions.com (972) 987-0567

Recovery • Respond rapidly • Acknowledge your mistake • Think out loud • Connect with peers • Show you’re human www.yourcontentsolutions.com (972) 987-0567

Recovery • Respond rapidly • Acknowledge your mistake • Think out loud • Connect with peers • Show you’re human • Feature those you serve www.yourcontentsolutions.com (972) 987-0567

Question & Answer Session What is Why Invest Reaching Introducing ROI Social in Out: Other and Q&A Media Social Establish Social Strategies Marketing ? Media? a Blog Media www.yourcontentsolutions.com (972) 987-0567

Creative Cross-Pollination of Content Engagingly Integrated. User Driven. Strategically Deployed. Writing Design Web Solutions www.yourcontentsolutions.com | 972-987-0567

Works Consulted • Coker, Louellen S. Setting Up a WordPress.com Hosted Blog. http:// www.youtube.com/watch?v=-mM3t4B-AJs • Content Solutions. Content Notes. http://www.yourcontentnotes.com • Hunt, Tara. The Whufﬁe Factor: Using the Power of Social Networks to Build Your Business. • Lupin, Jonah. 6 Reasons Every Small Business Should Be Blogging... Are You Missing the Boat? http:/ /blog.hubspot.com/blog/tabid/6307/bid/1676/6- Reasons-Every-Small-Business-Should-Be-Blogging-Are-You-Missing-the- Boat.aspx • Marketing Profs, LLC. Formulate Your Content Strategy in 10 Simple Steps. http://www.marketingprofs.com/articles/2010/3873/formulate-your- content-strategy-in-10-simple-steps • Mirchindani, Roshni. Fortune 100 Giants Making Splashes in Social Media. http://blog.hubspot.com/blog/tabid/6307/bid/5662/Fortune-100-Giants- Making-Splashes-in-Social-Media.aspx www.yourcontentsolutions.com (972) 987-0567

Works Consulted • Mirman, Ellie. Don’t Know What to Blog About? Ask Someone Else. http:// blog.hubspot.com/blog/tabid/6307/bid/4249/Don-t-Know-What-to-Blog- About-Ask-Someone-Else.aspx • Morejon, Roy. Facebook Hits Half-a-Billion Users. http://roymorejon.com/ facebook-hits-half-a-billion-users/. • Morris, Tee. All a Twitter. • My Free SEO Tips. http:/ /www.myfreeseotips.com/2009/09/twitter- explodes-in-india. • Pilkington, Nikki. Why Small Businesses Should Blog More. • Rowse, Darren. 31 Days to Build a Better Blog. • Rowse, Darren and Chris Garret. ProBlogger: Secrets for Blogging Your Way to a Six-Figure Income. • Sponder, Steve. Content Strategy for Social Media. http:/ / blog.stevesponder.com/lets-create-awesome-content • Women Business Owners of Denton County Blog. http/ / www.wbodc.wordpress.com. www.yourcontentsolutions.com (972) 987-0567

Leveraging Social Media for Your Law Practice

by Louellen Coker on Nov 16, 2010

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Leveraging Social Media for Your Law Practice — Presentation Transcript