Leveraging Social Media forYour BusinessNew York STC Workshop 1, May 2011
Louellen S. CokerFounder,Chief Content CoachWeb: www.yourcontentsolutions.comBlog: www.yourcontentnotes.comLinkedIn: louel...
Our Discussion What is        Why Invest     Reaching     Introducing      ROI  Social            in           Out:       ...
What is Social Media Marketing? What is        Why Invest     Reaching     Introducing      ROI  Social            in     ...
The Rules Have Changed!  • Marketing means advertising  • Advertising appeals to masses  • Interruption  • One-way  • Sell...
The Rules Have Changed!  • Marketing means advertising         X  • Advertising appeals to masses  • Interruption  • One-w...
The Rules Have Changed!  • Marketing more than advertising  • PR extends beyond mainstream  • You are what you publish  • ...
Why Traditional Marketing Fails                               • Expensive                               • Little guys can’...
~Erica O’Gradywww.yourcontentsolutions.com      (972) 987-0567
“Word-of-Mouth or Community Based       Marketing that leverages Technology as a            Platform for Conversations.”  ...
Why Be Present for Online Users?                      ...91% say consumer                       reviews are the #1        ...
Why Be Present for Online Users?                   ...87% trust a friend’s                      recommendation            ...
Why Be Present for Online Users?                   ...3 times more likely                   to trust peer opinions        ...
Why Be Present for Online Users?                      ...1 word-of-mouth                        conversation has          ...
Reach an Unreachable Audience                     Sense of Community                         Personal Bond                ...
What is Social Media?        Paid         Internet        Advertising       PPC - Search        Marketing         Mobile  ...
What is Social Media?        Paid         Internet        Advertising       PPC - Search        Marketing         Mobile  ...
What is Social Media?        Paid                   Earned         Internet                Social Media        Advertising...
What is Social Media?        Paid                   Earned             Owned         Internet                Social Media ...
Facebook Pages is like being a Rock                               Star    Linked                     LinkedIn is like a Tr...
Facebook is like a Class Reunion                               (with a few party crashers)                               F...
Facebook is like a Class Reunion                               (with a few party crashers)                               F...
Facebook is like a Class Reunion                               (with a few party crashers)                               F...
Why Invest in Social Media? What is        Why Invest     Reaching     Introducing      ROI  Social            in         ...
Why Should I Care?                        • 29% of Americans are on Twitter                        • 44% of Americans have...
Why Should I Care?www.yourcontentsolutions.com   (972) 987-0567
Investing in an online presence will...www.yourcontentsolutions.com   (972) 987-0567
Investing in an online presence will...    1           Generate exposure for your business.           • 65% of entrepreneu...
Investing in an online presence will...    1           Generate exposure for your business.           • 65% of entrepreneu...
Investing in an online presence will...www.yourcontentsolutions.com   (972) 987-0567
Investing in an online presence will...    3 Build new business partnerships.            • 62% of entrepreneurs, executive...
Investing in an online presence will...    3 Build new business partnerships.            • 62% of entrepreneurs, executive...
Why?   • Currently, more people use Facebook more often     and for longer periods of time than Google.   • YouTube is the...
Power of Social Networking                               N                               ov 200                           ...
Power of Social Networking                               N                               ov 200                           ...
Reaching Current & Potential Clients:      Establish a Blog What is        Why Invest     Reaching     Introducing        ...
Ready to get started?www.yourcontentsolutions.com   (972) 987-0567
What a Blog IS -                                            • Content                                            • Syndica...
What a Blog is NOT-     • A newspaper     • Boilerplate        Marketing Materials     • Just about YOU,        YOU, YOU!w...
Tools You’ll Needwww.yourcontentsolutions.com   (972) 987-0567
Tools You’ll Need    • Ideas for a usernamewww.yourcontentsolutions.com   (972) 987-0567
Tools You’ll Need    • Ideas for a username    • An email addresswww.yourcontentsolutions.com   (972) 987-0567
Tools You’ll Need    • Ideas for a username    • An email address    • Your zip codewww.yourcontentsolutions.com   (972) 9...
Tools You’ll Need    • Ideas for a username    • An email address    • Your zip code    • Your street addresswww.yourconte...
Tools You’ll Need    • Ideas for a username    • An email address    • Your zip code    • Your street address    • A memor...
Tools You’ll Need    • Ideas for a username    • An email address    • Your zip code    • Your street address    • A memor...
Tools You’ll Need    • Ideas for a username    • An email address    • Your zip code    • Your street address    • A memor...
Now is the Time!www.yourcontentsolutions.com   (972) 987-0567
Now is the Time!www.yourcontentsolutions.com   (972) 987-0567
www.yourcontentsolutions.com   (972) 987-0567
www.yourcontentsolutions.com   (972) 987-0567
Home Pagewww.yourcontentsolutions.com   (972) 987-0567
Home Page                About                     Pagewww.yourcontentsolutions.com   (972) 987-0567
Home Page                About     Contact                     Page       Pagewww.yourcontentsolutions.com   (972) 987-0567
Blog Policy                                                   Page Home Page                About     Contact             ...
Conversation Starterswww.yourcontentsolutions.com   (972) 987-0567
Conversation Starters       Website Linkswww.yourcontentsolutions.com   (972) 987-0567
RSS Feed   Conversation Starters                        Subscribe       Website Linkswww.yourcontentsolutions.com   (972) ...
RSS Feed   Conversation Starters                        Subscribe                                                 Social  ...
RSS Feed   Conversation Starters                          Subscribe                                                   Soci...
RSS Feed   Conversation Starters                          Subscribe                                                   Soci...
5 Steps to Content Successwww.yourcontentsolutions.com   (972) 987-0567
5 Steps to Content Success                                                1                                         Strate...
5 Steps to Content Success                                                  1                                         Stra...
5 Steps to Content Success                                                  1                                          Str...
5 Steps to Content Success                                                        1                                       ...
5 Steps to Content Success                                                          1                               5     ...
Creating              Great Contentwww.yourcontentsolutions.com   (972) 987-0567
Creating              Great Content                                  Make it                     Targeted                 ...
Creating Great Content                               Breaking                                Newswww.yourcontentsolutions....
Creating                               How it affects Great Content                    you      How it affects            ...
Creating   Great Content    How breaking     news affects        you     Changes    to businesswww.yourcontentsolutions.co...
Creating   Great Content                                                     New
precedent    How breaking     news affect...
Elements of          Great Contentwww.yourcontentsolutions.com   (972) 987-0567
Elements of          Great Content             • Scannablewww.yourcontentsolutions.com   (972) 987-0567
Elements of          Great Content             • Scannable             • Succinctwww.yourcontentsolutions.com   (972) 987-...
Elements of          Great Content             • Scannable             • Succinct             • Neatwww.yourcontentsolutio...
Elements of          Great Content             •   Scannable             •   Succinct             •   Neat             •  ...
Elements of          Great Content             •   Scannable             •   Succinct             •   Neat             •  ...
Elements of          Great Content             •   Scannable             •   Succinct             •   Neat             •  ...
Introducing Other Social Media What is         Why Invest    Reaching     Introducing                                     ...
www.yourcontentsolutions.com   (972) 987-0567
Finding Bull Marketswww.yourcontentsolutions.com   (972) 987-0567
Finding Bull Markets                                    •      WordPress                                    •      LinkedI...
Success Requires a Plan of Actionwww.yourcontentsolutions.com   (972) 987-0567
Success Requires Effort                                                       e ss                                        ...
Choose Your Campgrounds Wiselywww.yourcontentsolutions.com   (972) 987-0567
Choose Your Campgrounds Wisely• Blogswww.yourcontentsolutions.com   (972) 987-0567
Choose Your Campgrounds Wisely• Blogs• Professional Networkswww.yourcontentsolutions.com   (972) 987-0567
Choose Your Campgrounds Wisely• Blogs• Professional Networks• Social Networkswww.yourcontentsolutions.com   (972) 987-0567
Choose Your Campgrounds Wisely• Blogs• Professional Networks• Social Networks• Media Networkswww.yourcontentsolutions.com ...
Choose Your Campgrounds Wisely• Blogs• Professional Networks• Social Networks• Media Networks• Microblogswww.yourcontentso...
175,000,000+                     registered userswww.yourcontentsolutions.com   (972) 987-0567
144 Million+                         updates each                              daywww.yourcontentsolutions.com    (972) 98...
35% of users                       follow a brandwww.yourcontentsolutions.com   (972) 987-0567
7,800,000 + brand                   recommendations                       per monthwww.yourcontentsolutions.com   (972) 98...
Active Worldwide Users                     X 500,000,000 +www.yourcontentsolutions.com   (972) 987-0567
Pieces of Content                      Created Per Month                     X 30,000,000,000 +www.yourcontentsolutions.co...
48%    Small to Medium Businesses with         Active Facebook Pageswww.yourcontentsolutions.com   (972) 987-0567
Creating more than                          6,000,000,000                            Page Likes!www.yourcontentsolutions.c...
Linked                           LinkedIn has over                         Join       101,000,000                         ...
Linked           Companies that have between           1-1000 and >10000 employees                   make up over         ...
Linked                         LinkedIn is used by                               69       of the                          ...
Linked                   On average, LinkedIn                    receives more than                         6,000,000     ...
March 2011:                               9,700,000 +                               active userswww.yourcontentsolutions.c...
Span:                      Localized in 23                   countries covering 24                        languageswww.you...
Most Searched:                               Google #1,                               YouTube #2www.yourcontentsolutions.c...
Those statistics are great!        But how can they apply to me?                                                facebookww...
What YOU Can Do With 140 characters?www.yourcontentsolutions.com   (972) 987-0567
What YOU Can Do With 140 characters?                               •   Share timely information                           ...
What YOU Can Do With Facebook,   YouTube and LinkedInwww.yourcontentsolutions.com   (972) 987-0567
What YOU Can Do With Facebook,   YouTube and LinkedIn    •     Create online profiles    •     Share photos, videos, and a...
Social Media Dos    www.yourcontentsolutions.com  www.yourcontentsolutions.com                    (972) 987-0567          ...
Social Media Dos                                    • Sound like someone who just                                         ...
Social Media Dos                                    • Sound like someone who just                                         ...
Social Media Dos                                    • Sound like someone who just                                         ...
Social Media Dos                                    • Sound like someone who just                                         ...
Social Media Doswww.yourcontentsolutions.com   (972) 987-0567
Social Media Dos                               • Create a page to promote your                                 brandwww.yo...
Social Media Dos                               • Create a page to promote your                                 brand      ...
Social Media Dos                               • Create a page to promote your                                 brand      ...
Social Media Dos                               • Create a page to promote your                                 brand      ...
Social Media Don’tswww.yourcontentsolutions.com   (972) 987-0567
Social Media Don’ts   • Sound like a press     releasewww.yourcontentsolutions.com   (972) 987-0567
Social Media Don’ts   • Sound like a press     release   • Spam with constant links     to your company     website, eithe...
Social Media Don’ts   • Sound like a press     release   • Spam with constant links     to your company     website, eithe...
Social Media Don’tswww.yourcontentsolutions.com   (972) 987-0567
Social Media Don’ts  • Try a hard sell approachwww.yourcontentsolutions.com   (972) 987-0567
Social Media Don’ts  • Try a hard sell approach  • Censor commentswww.yourcontentsolutions.com   (972) 987-0567
Social Media Don’ts  • Try a hard sell approach  • Censor comments  • Spam your fans/friends    with frequent private    m...
Feel Like You’re Being Stalked?      Stalking is a good thing!www.yourcontentsolutions.com   (972) 987-0567
Feel Like You’re Being Stalked?                                                  You DON’T sell                           ...
Feel Like You’re Being Stalked?                                                  You DON’T sell                           ...
Return of Investment and Strategies What is        Why Invest     Reaching     Introducing                                ...
Biggest Fears   • Losing control   • Time/ROI   • Leaking secrets   • Making sense of it all   • Brandingwww.yourcontentso...
Losing Control• Signing up for EVERY social media site• Being inconsistent• Focusing too much on BUZZ• Focusing too much o...
Success Requires Focus                                  on Your Communitywww.yourcontentsolutions.com   (972) 987-0567
Be Consistentwww.yourcontentsolutions.com   (972) 987-0567
Be Consistent                                         • Find your message                                           and st...
Be Consistent                                         • Find your message                                           and st...
Be Consistent                                         • Find your message                                           and st...
Don’t Be Overwhelmedwww.yourcontentsolutions.com   (972) 987-0567
Don’t Be Overwhelmedwww.yourcontentsolutions.com   (972) 987-0567
Don’t Be Overwhelmed  • Set reasonable goalswww.yourcontentsolutions.com   (972) 987-0567
Don’t Be Overwhelmed  • Set reasonable goals  • Schedule a time to socializewww.yourcontentsolutions.com   (972) 987-0567
Don’t Be Overwhelmed  • Set reasonable goals  • Schedule a time to socialize  • You can manage your timewww.yourcontentsol...
Don’t Be Overwhelmed  • Set reasonable goals  • Schedule a time to socialize  • You can manage your time  • Just do it!www...
Don’t Be Overwhelmed  • Set reasonable goals  • Schedule a time to socialize  • You can manage your time  • Just do it!  •...
www.yourcontentsolutions.com   (972) 987-0567
Update       TweetDeck        Co-Tweet         Seesmic        Hootsuite       TwitterFeed          Disqus       FriendFeed...
Update                     RSS       TweetDeck                  Alltop        Co-Tweet                 AddThis         See...
Update                     RSS                 Listen &                                                      Connect      ...
Update                     RSS                 Listen &        Image                                                      ...
Nurturing Your Communitywww.yourcontentsolutions.com   (972) 987-0567
Nurturing Your Community                               • Make PEOPLE importantwww.yourcontentsolutions.com    (972) 987-0567
Nurturing Your Community                               • Make PEOPLE important                               • Stop focusi...
Nurturing Your Community                               • Make PEOPLE important                               • Stop focusi...
Nurturing Your Community                               • Make PEOPLE important                               • Stop focusi...
Nurturing Your Communitywww.yourcontentsolutions.com   (972) 987-0567
Nurturing Your Community                               • Show a genuine interest in your                                 c...
Nurturing Your Community                               • Show a genuine interest in your                                 c...
Whuffiewww.yourcontentsolutions.com     (972) 987-0567
social capital                               Whuffiewww.yourcontentsolutions.com     (972) 987-0567
social capital                                                            reputation                               Whuffie...
social capital                                                            reputation                               Whuffie...
social capital                                                               reputation                               Whuf...
social capital                                                               reputation                               Whuf...
social capital        trust                                                  reputation                               Whuf...
reputation                              social capital        trust                                                  reput...
Guidelineswww.yourcontentsolutions.com   (972) 987-0567
Guidelineswww.yourcontentsolutions.com   (972) 987-0567
Guidelines                               • Get over yourselfwww.yourcontentsolutions.com   (972) 987-0567
Guidelines                               • Get over yourself                               • Don’t think you’re going     ...
Guidelines                               • Get over yourself                               • Don’t think you’re going     ...
Guidelines                               • Get over yourself                               • Don’t think you’re going     ...
Guidelines (continued)www.yourcontentsolutions.com   (972) 987-0567
Guidelines (continued)www.yourcontentsolutions.com   (972) 987-0567
Guidelines (continued)                               • Be a risk taker, yet be                                 carefulwww....
Guidelines (continued)                               • Be a risk taker, yet be                                 careful    ...
Guidelines (continued)                               • Be a risk taker, yet be                                 careful    ...
Guidelines (continued)                               • Be a risk taker, yet be                                 careful    ...
Pay Attention!                                            They’ll let you                                            know ...
www.yourcontentsolutions.com   (972) 987-0567
Recoverywww.yourcontentsolutions.com   (972) 987-0567
Recoverywww.yourcontentsolutions.com   (972) 987-0567
Recovery   • Respond rapidlywww.yourcontentsolutions.com   (972) 987-0567
Recovery   • Respond rapidly   • Acknowledge your mistakewww.yourcontentsolutions.com   (972) 987-0567
Recovery   • Respond rapidly   • Acknowledge your mistake   • Think out loudwww.yourcontentsolutions.com   (972) 987-0567
Recovery   • Respond rapidly   • Acknowledge your mistake   • Think out loud   • Connect with peerswww.yourcontentsolution...
Recovery   • Respond rapidly   • Acknowledge your mistake   • Think out loud   • Connect with peers   • Show you’re humanw...
Recovery   • Respond rapidly   • Acknowledge your mistake   • Think out loud   • Connect with peers   • Show you’re human ...
Question & Answer Session What is         Why Invest    Reaching      Introducing                                         ...
Creative Cross-Pollination of ContentEngagingly Integrated. User Driven. Strategically Deployed.Writing            Design ...
Works Consulted  • Coker, Louellen S. Setting Up a WordPress.com Hosted Blog. http://    www.youtube.com/watch?v=-mM3t4B-A...
Works Consulted  • Mirman, Ellie. Don’t Know What to Blog About? Ask Someone Else. http://      blog.hubspot.com/blog/tabi...
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Leverage Social Media Workshop

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  • Statistical data shows the exponential growth of facebook users and visitors and how that outlet of social media is and will continue to be a powerful influence.\n
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  • Narrow it down - Choose one general topic and think of more specific examples\n
  • Narrow it down - Choose one general topic and think of more specific examples\n
  • Narrow it down - Choose one general topic and think of more specific examples\n
  • Narrow it down - Choose one general topic and think of more specific examples\n
  • Narrow it down - Choose one general topic and think of more specific examples\n
  • With a more specific topic - think of what would be important or interesting for your audience to know\n\n
  • With a more specific topic - think of what would be important or interesting for your audience to know\n\n
  • With a more specific topic - think of what would be important or interesting for your audience to know\n\n
  • With a more specific topic - think of what would be important or interesting for your audience to know\n\n
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  • Blogs - Wordpress\nProfessional Networks - LinkedIn\nSocial Networks - facebook\nMedia Networks - youtube\nMicroblogs - twitter / tumber\n
  • Blogs - Wordpress\nProfessional Networks - LinkedIn\nSocial Networks - facebook\nMedia Networks - youtube\nMicroblogs - twitter / tumber\n
  • Blogs - Wordpress\nProfessional Networks - LinkedIn\nSocial Networks - facebook\nMedia Networks - youtube\nMicroblogs - twitter / tumber\n
  • Blogs - Wordpress\nProfessional Networks - LinkedIn\nSocial Networks - facebook\nMedia Networks - youtube\nMicroblogs - twitter / tumber\n
  • Blogs - Wordpress\nProfessional Networks - LinkedIn\nSocial Networks - facebook\nMedia Networks - youtube\nMicroblogs - twitter / tumber\n
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  • GAP customers outcried when the long standing GAP logo was replaced with a newer design. The company quickly pulled the new logo and replaced it with the old in response to their customers’ complaints.\n
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  • Leverage Social Media Workshop

    1. 1. Leveraging Social Media forYour BusinessNew York STC Workshop 1, May 2011
    2. 2. Louellen S. CokerFounder,Chief Content CoachWeb: www.yourcontentsolutions.comBlog: www.yourcontentnotes.comLinkedIn: louellencokerFacebook: Content SolutionsTwitter: @ContentNoteswww.yourcontentsolutions.com (972) 987-0567
    3. 3. Our Discussion What is Why Invest Reaching Introducing ROI Social in Out: Other and Q&A Media Social Establish Social StrategiesMarketing? Media? a Blog Mediawww.yourcontentsolutions.com (972) 987-0567
    4. 4. What is Social Media Marketing? What is Why Invest Reaching Introducing ROI Social in Out: Other and Q&A Media Social Establish Social StrategiesMarketing? Media? a Blog Mediawww.yourcontentsolutions.com (972) 987-0567
    5. 5. The Rules Have Changed! • Marketing means advertising • Advertising appeals to masses • Interruption • One-way • Selling • Campaigns with limited shelf-life • Creative • Advertisers go for awards, not results • Advertising & PR were separate disciplineswww.yourcontentsolutions.com (972) 987-0567
    6. 6. The Rules Have Changed! • Marketing means advertising X • Advertising appeals to masses • Interruption • One-way • Selling • Campaigns with limited shelf-life • Creative • Advertisers go for awards, not results • Advertising & PR were separate disciplineswww.yourcontentsolutions.com (972) 987-0567
    7. 7. The Rules Have Changed! • Marketing more than advertising • PR extends beyond mainstream • You are what you publish • Authentic, not spin • Participation, not propaganda • Deliver content when it’s needed • Reaches the underserved audience • Not about notoriety, about buyers seeing your companywww.yourcontentsolutions.com (972) 987-0567
    8. 8. Why Traditional Marketing Fails • Expensive • Little guys can’t compete • “Interruption marketing” is tiresomewww.yourcontentsolutions.com (972) 987-0567
    9. 9. ~Erica O’Gradywww.yourcontentsolutions.com (972) 987-0567
    10. 10. “Word-of-Mouth or Community Based Marketing that leverages Technology as a Platform for Conversations.” ~Erica O’Gradywww.yourcontentsolutions.com (972) 987-0567
    11. 11. Why Be Present for Online Users? ...91% say consumer reviews are the #1 aid to buying decisions -JC Williams Group Source: Market Tools, August/September 2009 Insight Reportwww.yourcontentsolutions.com (972) 987-0567
    12. 12. Why Be Present for Online Users? ...87% trust a friend’s recommendation over critic reviews -Marketing Sherpa Source: Market Tools, August/September 2009 Insight Reportwww.yourcontentsolutions.com (972) 987-0567
    13. 13. Why Be Present for Online Users? ...3 times more likely to trust peer opinions over advertising for purchasing decisions -Jupiter Research Source: Market Tools, August/September 2009 Insight Reportwww.yourcontentsolutions.com (972) 987-0567
    14. 14. Why Be Present for Online Users? ...1 word-of-mouth conversation has impact of 200 TV ads -Buzz Agent Source: Market Tools, August/September 2009 Insight Reportwww.yourcontentsolutions.com (972) 987-0567
    15. 15. Reach an Unreachable Audience Sense of Community Personal Bond Stories that share who you are Allow them to share opinions Helpful tips (no strings attached)www.yourcontentsolutions.com (972) 987-0567
    16. 16. What is Social Media? Paid Internet Advertising PPC - Search Marketing Mobile Advertising Sponsorships Paid Applicationswww.yourcontentsolutions.com (972) 987-0567
    17. 17. What is Social Media? Paid Internet Advertising PPC - Search Marketing Mobile Advertising Sponsorships Paid Applicationswww.yourcontentsolutions.com (972) 987-0567
    18. 18. What is Social Media? Paid Earned Internet Social Media Advertising (Pages & Feeds) PPC - Search Word of Mouth Marketing Mobile User Forums Advertising News, PR, Sponsorships Announcements Blogger Paid Applications Relationshipswww.yourcontentsolutions.com (972) 987-0567
    19. 19. What is Social Media? Paid Earned Owned Internet Social Media Brand & Product Advertising (Pages & Feeds) Websites PPC - Search Mobile Brand & Word of Mouth Marketing Product Websites Mobile Proprietary User Forums Advertising Mobile Apps News, PR, Customer Care Sponsorships Announcements Services Blogger Proprietary Blogs Paid Applications Relationships & Digital Contentwww.yourcontentsolutions.com (972) 987-0567
    20. 20. Facebook Pages is like being a Rock Star Linked LinkedIn is like a Trade Showwww.yourcontentsolutions.com (972) 987-0567
    21. 21. Facebook is like a Class Reunion (with a few party crashers) Facebook Pages is like being a Rock Star Linked LinkedIn is like a Trade Showwww.yourcontentsolutions.com (972) 987-0567
    22. 22. Facebook is like a Class Reunion (with a few party crashers) Facebook Pages is like being a Rock Star Linked LinkedIn is like a Trade Show Twitter is like a Cocktail Partywww.yourcontentsolutions.com (972) 987-0567
    23. 23. Facebook is like a Class Reunion (with a few party crashers) Facebook Pages is like being a Rock Star Linked LinkedIn is like a Trade Show Twitter is like a Cocktail Party YouTube is like Times Square on New Year’s Evewww.yourcontentsolutions.com (972) 987-0567
    24. 24. Why Invest in Social Media? What is Why Invest Reaching Introducing ROI Social in Out: Other and Q&A Media Social Establish Social StrategiesMarketing? Media? a Blog Mediawww.yourcontentsolutions.com (972) 987-0567
    25. 25. Why Should I Care? • 29% of Americans are on Twitter • 44% of Americans have Facebook accounts • Search Engine Optimization (SEO) • Expand your referral sources • Become the “perceived expert” in your field • Re-brand yourself or your business • The Yellow Pages are dead • You are already behind the curvewww.yourcontentsolutions.com (972) 987-0567
    26. 26. Why Should I Care?www.yourcontentsolutions.com (972) 987-0567
    27. 27. Investing in an online presence will...www.yourcontentsolutions.com (972) 987-0567
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    194. 194. Works Consulted • Coker, Louellen S. Setting Up a WordPress.com Hosted Blog. http:// www.youtube.com/watch?v=-mM3t4B-AJs • Content Solutions. Content Notes. http://www.yourcontentnotes.com • Hunt, Tara. The Whuffie Factor: Using the Power of Social Networks to Build Your Business. • Lupin, Jonah. 6 Reasons Every Small Business Should Be Blogging... Are You Missing the Boat? http:/ /blog.hubspot.com/blog/tabid/6307/bid/1676/6- Reasons-Every-Small-Business-Should-Be-Blogging-Are-You-Missing-the- Boat.aspx • Marketing Profs, LLC. Formulate Your Content Strategy in 10 Simple Steps. http://www.marketingprofs.com/articles/2010/3873/formulate-your- content-strategy-in-10-simple-steps • Mirchindani, Roshni. Fortune 100 Giants Making Splashes in Social Media. http://blog.hubspot.com/blog/tabid/6307/bid/5662/Fortune-100-Giants- Making-Splashes-in-Social-Media.aspxwww.yourcontentsolutions.com (972) 987-0567
    195. 195. Works Consulted • Mirman, Ellie. Don’t Know What to Blog About? Ask Someone Else. http:// blog.hubspot.com/blog/tabid/6307/bid/4249/Don-t-Know-What-to-Blog- About-Ask-Someone-Else.aspx • Morejon, Roy. Facebook Hits Half-a-Billion Users. http://roymorejon.com/ facebook-hits-half-a-billion-users/. • Morris, Tee. All a Twitter. • My Free SEO Tips. http:/ /www.myfreeseotips.com/2009/09/twitter- explodes-in-india. • Pilkington, Nikki. Why Small Businesses Should Blog More. • Rowse, Darren. 31 Days to Build a Better Blog. • Rowse, Darren and Chris Garret. ProBlogger: Secrets for Blogging Your Way to a Six-Figure Income. • Sponder, Steve. Content Strategy for Social Media. http:/ / blog.stevesponder.com/lets-create-awesome-content • Women Business Owners of Denton County Blog. http/ / www.wbodc.wordpress.com.www.yourcontentsolutions.com (972) 987-0567

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