Five Steps to Social Networking

You CAN Social Network
A Five Steps to
Social Networking

Your Guides
Louellen S. Coker
Content Solutions
Web: www.yourcontentsolutions.com
Blog: www.yourcontentnotes.com
LinkedIn: louellencoker
Facebook: Content Solutions
Twitter: @ContentNotes
Tamera H. Bennett
Bennett Law Office
Web: www.tbennettlaw.com
Blog: www.createprotect.com
LinkedIn: tamerabennett
Facebook: Bennett Law Office PC
Twitter: @tamerabennett

Getting Started is EASY!

Steps to SuccessKnowing Your CommunityCreating Your TrekPicking your CampgroundSetting Guidelines for a Good JourneyClearing the Fog

Success Requires Knowing Your Community

Clients/customers? Referral sources?Competitors? Related/compatible industries? Setting Google Alerts/RSS feeds

Nurturing Your Community
Make PEOPLE important
Stop Focusing on the influencers
Treat everyone like a VIP
Stand out from those around you
Show a genuine interest in your community members
Promote and support the things your community cares about too!
Get personal and get real

Success Requires Creating Your Trek

What options are there?
What are your goals?
Who’s doing the work?
Don’t get overwhelmed!

Facebook is like a Class Reunion (with a few party crashers)Facebook Fan PagesLinkedIn is like a Trade ShowTwitter is like a Cocktail PartyYouTube is like Times Square onNew Year’s Eve

Small Business Success Stories: Sprinkles Cupcakes

Sprinkles: Online Promotions

Power of Social Networking
Blog
Speaking at Conference
Podcast

Ready toget Started?

Picking Your Campground
Pitch your tent with easy access
Google email address
Google alerts/ RSS feeds for content

Private investigation services and consulting.
Area of expertise is criminal law.
Current clients are criminal law attorneys.
Would like larger online presence and to be known as an “expert” in the field.
Would like to expand network to other attorneys and small business owners.

Has Facebook personal profile.
Has LinkedIn Profile.
Has Myspace.
Needs Assessment:
Google local listing
Wordpress blog
PI networking on Facebook & LinkedIn
Facebook Fan Page

Creating a Google Account
https://www.google.com/accounts/NewAccount
Needed to set up Google Alerts, Google Local
Helpful to have all social networking related emails in a separate account

Google Local
www.google.com/local/add

Google Local
Sign into your Google account on www.google.com/local/add
Set up your company preferences, description, keywords

Set up Google Alerts
Sign into your Google Account
Then go to http://www.google.com/alerts
Sends content to your email automatically
Select keywords such as “private investigator,” “background check,” and “surveillance”

Wordpress Free Blog Where do I put my content?
http://en.wordpress.com/signup/

Facebook
www.facebook.com- sign up for an account
Create a personal profile.
Create a business page linked to your personal profile.

Facebook Fan Page
http://www.facebook.com/pages/create.php

Sample Facebook Fan Page for a Private Investigator

Facebook

Sample Facebook Groups: Private Investigator

Sample Facebook PI Group

LinkedIn
www.linkedin.com to sign up

Sample Linked in PI Group

LinkedIn Family Law Groups

Sample LinkedIn HR Groups

Twitter www.twitter.com
This is a NY-based PI on Twitter.
He has almost 3,000 followers viewing his content
Great for directing traffic to a blog

Guidelines for a Good Journey
Get over yourself
Don’t think you’re going to solve every problem
Integrate social media into your current marketing mix
Relax, be the brand
(aka your friendly self)
Be a risk taker, yet be careful
Add value and be helpful
Be open and honest
Pay attention to your community

The Trail
social capital = reputation
reputation = access
access = reciprocity/favors
reciprocity/favor = accomplishments
accomplishments = trust
trust = reputation
reputation = social capital

Clearing the Fog?
Signing up for EVERY Social Media Site
Being inconsistent
Focusing too much on BUZZ
Focusing too much on the “virtual” world
Bankrupting your social capital
Focusing too much on the money

Staying Cool
Time Saving Tools & Applications
NutshellMail, Tweetdeck, Twhirl
Search & Monitor
Analytics, Twellow, Twitter Search, Tynt
Auto-posting
Tweetlater, Blog Posts, Link Posts from Delicious
GTD, 4-Hour Work Week Techniques
Focus

RECOVERY
Respond rapidly
Acknowledge your mistake
Think out loud
Connect with peers
Show you’re human
Feature those you serve

Questions?
Tamera H. Bennett
Bennett Law Office
Web: www.tbennettlaw.com
Blog: www.createprotect.com
LinkedIn: tamerabennett
Facebook: http://bit.ly/GYTOu
Twitter: @tamerabennett
Louellen S. Coker
Content Solutions
Web: www.yourcontentsolutions.com
Blog: www.yourcontentnotes.com
LinkedIn: louellencoker
Facebook: Content Solutions
Twitter: @ContentNotes

Resources
http://www.slideshare.net/ericaogrady/write-that-down-van-wilders-guide-to-social-media
http://www.slideshare.net/gioslideshare/from-0-to-social-in-50-minutes
http://www.slideshare.net/guestf1e806/social-media-for-nonprofits-overview-presentation?type=powerpoint
http://www.slideshare.net/ContentSolutions/a-walk-on-the-wild-side-a-field-guide-to-social-networking

Five Steps to Social Networking

by Louellen Coker on Nov 25, 2009

Accessibility

Categories

Tags

Upload Details

Usage Rights

3 Embeds 8

Statistics

Five Steps to Social Networking — Presentation Transcript

http://www.kmconnect.net	3
http://yourcontentnotes.com	3
http://kmconnect.net	2