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Five Steps to Social Networking
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Five Steps to Social Networking

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Louellen S. Coker of Content Solutions (http://www.yourcontentsolutions.com) and Tamera H. Bennett of Bennett Law Office (http://www.tbennettlaw.com) got together to do a Social Media Makeover for a …

Louellen S. Coker of Content Solutions (http://www.yourcontentsolutions.com) and Tamera H. Bennett of Bennett Law Office (http://www.tbennettlaw.com) got together to do a Social Media Makeover for a member of the Women Business Owners of Denton County (http://www.wbodc.org), Cami Sandifer of Hop To It Investigations (http://www.hoptoitinvestigations.com). They shared the five steps they used in the makeover at the organization's November 2009 monthly luncheon.


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  • Still confused view Social Media video
  • Transcript

    • 1. You CAN Social Network
      A Five Steps to
      Social Networking
    • 2. Your Guides
      Louellen S. Coker
      Content Solutions
      Web: www.yourcontentsolutions.com
      Blog: www.yourcontentnotes.com
      LinkedIn: louellencoker
      Facebook: Content Solutions
      Twitter: @ContentNotes
      Tamera H. Bennett
      Bennett Law Office
      Web: www.tbennettlaw.com
      Blog: www.createprotect.com
      LinkedIn: tamerabennett
      Facebook: Bennett Law Office PC
      Twitter: @tamerabennett
    • 3. Getting Started is EASY!
    • 4. Steps to SuccessKnowing Your CommunityCreating Your TrekPicking your CampgroundSetting Guidelines for a Good JourneyClearing the Fog
    • 5. Success Requires Knowing Your Community
    • 6. Clients/customers? Referral sources?Competitors? Related/compatible industries? Setting Google Alerts/RSS feeds
    • 7. Nurturing Your Community
      Make PEOPLE important
      Stop Focusing on the influencers
      Treat everyone like a VIP
      Stand out from those around you
      Show a genuine interest in your community members
      Promote and support the things your community cares about too!
      Get personal and get real
    • 8. Success Requires Creating Your Trek
    • 9.
      • What options are there?
      • 10. What are your goals?
      • 11. Who’s doing the work?
      • 12. Don’t get overwhelmed!
    • Facebook is like a Class Reunion (with a few party crashers)Facebook Fan PagesLinkedIn is like a Trade ShowTwitter is like a Cocktail PartyYouTube is like Times Square onNew Year’s Eve
    • 13. Hmmm?
    • 14. Small Business Success Stories: Sprinkles Cupcakes
    • 15. Sprinkles: Online Promotions
    • 16. Power of Social Networking
      Blog
      Speaking at Conference
      Podcast
    • 17. Ready toget Started?
    • 18. Picking Your Campground
      Pitch your tent with easy access
      Google email address
      Google alerts/ RSS feeds for content
    • 19.
      • Private investigation services and consulting.
      • 20. Area of expertise is criminal law.
      • 21. Current clients are criminal law attorneys.
      • 22. Would like larger online presence and to be known as an “expert” in the field.
      • 23. Would like to expand network to other attorneys and small business owners.
    • Has Facebook personal profile.
      Has LinkedIn Profile.
      Has Myspace.
      Needs Assessment:
      • Google local listing
      • 24. Wordpress blog
      • 25. PI networking on Facebook & LinkedIn
      • 26. Facebook Fan Page
    • Creating a Google Account
      https://www.google.com/accounts/NewAccount
      Needed to set up Google Alerts, Google Local
      Helpful to have all social networking related emails in a separate account
    • 27. Google Local
      www.google.com/local/add
    • 28. Google Local
      Sign into your Google account on www.google.com/local/add
      Set up your company preferences, description, keywords
    • 29. Set up Google Alerts
      Sign into your Google Account
      Then go to http://www.google.com/alerts
      Sends content to your email automatically
      Select keywords such as “private investigator,” “background check,” and “surveillance”
    • 30. Wordpress Free Blog Where do I put my content?
      http://en.wordpress.com/signup/
    • 31. Facebook
      • www.facebook.com- sign up for an account
      • 32. Create a personal profile.
      • 33. Create a business page linked to your personal profile.
    • Facebook Fan Page
      http://www.facebook.com/pages/create.php
    • 34. Sample Facebook Fan Page for a Private Investigator
    • 35. Facebook
    • 36. Sample Facebook Groups: Private Investigator
    • 37. Sample Facebook PI Group
    • 38. LinkedIn
      www.linkedin.com to sign up
    • 39. Sample Linked in PI Group
    • 40. LinkedIn Family Law Groups
    • 41. Sample LinkedIn HR Groups
    • 42. Twitter www.twitter.com
      This is a NY-based PI on Twitter.
      He has almost 3,000 followers viewing his content
      Great for directing traffic to a blog
    • 43. Guidelines for a Good Journey
      Get over yourself
      Don’t think you’re going to solve every problem
      Integrate social media into your current marketing mix
      Relax, be the brand
      (aka your friendly self)
      Be a risk taker, yet be careful
      Add value and be helpful
      Be open and honest
      Pay attention to your community
    • 44. The Trail
      social capital = reputation
      reputation = access
      access = reciprocity/favors
      reciprocity/favor = accomplishments
      accomplishments = trust
      trust = reputation
      reputation = social capital
    • 45. Clearing the Fog?
      Signing up for EVERY Social Media Site
      Being inconsistent
      Focusing too much on BUZZ
      Focusing too much on the “virtual” world
      Bankrupting your social capital
      Focusing too much on the money
    • 46. Staying Cool
      Time Saving Tools & Applications
      NutshellMail, Tweetdeck, Twhirl
      Search & Monitor
      Analytics, Twellow, Twitter Search, Tynt
      Auto-posting
      Tweetlater, Blog Posts, Link Posts from Delicious
      GTD, 4-Hour Work Week Techniques
      Focus
    • 47. RECOVERY
      Respond rapidly
      Acknowledge your mistake
      Think out loud
      Connect with peers
      Show you’re human
      Feature those you serve
    • 48. Questions?
      Tamera H. Bennett
      Bennett Law Office
      Web: www.tbennettlaw.com
      Blog: www.createprotect.com
      LinkedIn: tamerabennett
      Facebook: http://bit.ly/GYTOu
      Twitter: @tamerabennett
      Louellen S. Coker
      Content Solutions
      Web: www.yourcontentsolutions.com
      Blog: www.yourcontentnotes.com
      LinkedIn: louellencoker
      Facebook: Content Solutions
      Twitter: @ContentNotes
    • 49. Resources
      http://www.slideshare.net/ericaogrady/write-that-down-van-wilders-guide-to-social-media
      http://www.slideshare.net/gioslideshare/from-0-to-social-in-50-minutes
      http://www.slideshare.net/guestf1e806/social-media-for-nonprofits-overview-presentation?type=powerpoint
      http://www.slideshare.net/ContentSolutions/a-walk-on-the-wild-side-a-field-guide-to-social-networking