• Save
Five Steps to Social Networking
Upcoming SlideShare
Loading in...5
×
 

Like this? Share it with your network

Share

Five Steps to Social Networking

on

  • 1,087 views

Louellen S. Coker of Content Solutions (http://www.yourcontentsolutions.com) and Tamera H. Bennett of Bennett Law Office (http://www.tbennettlaw.com) got together to do a Social Media Makeover for a ...

Louellen S. Coker of Content Solutions (http://www.yourcontentsolutions.com) and Tamera H. Bennett of Bennett Law Office (http://www.tbennettlaw.com) got together to do a Social Media Makeover for a member of the Women Business Owners of Denton County (http://www.wbodc.org), Cami Sandifer of Hop To It Investigations (http://www.hoptoitinvestigations.com). They shared the five steps they used in the makeover at the organization's November 2009 monthly luncheon.

Statistics

Views

Total Views
1,087
Views on SlideShare
1,078
Embed Views
9

Actions

Likes
0
Downloads
0
Comments
0

4 Embeds 9

http://www.kmconnect.net 3
http://yourcontentnotes.com 3
http://kmconnect.net 2
http://www.linkedin.com 1

Accessibility

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment
  • Still confused view Social Media video

Five Steps to Social Networking Presentation Transcript

  • 1. You CAN Social Network
    A Five Steps to
    Social Networking
  • 2. Your Guides
    Louellen S. Coker
    Content Solutions
    Web: www.yourcontentsolutions.com
    Blog: www.yourcontentnotes.com
    LinkedIn: louellencoker
    Facebook: Content Solutions
    Twitter: @ContentNotes
    Tamera H. Bennett
    Bennett Law Office
    Web: www.tbennettlaw.com
    Blog: www.createprotect.com
    LinkedIn: tamerabennett
    Facebook: Bennett Law Office PC
    Twitter: @tamerabennett
  • 3. Getting Started is EASY!
  • 4. Steps to SuccessKnowing Your CommunityCreating Your TrekPicking your CampgroundSetting Guidelines for a Good JourneyClearing the Fog
  • 5. Success Requires Knowing Your Community
  • 6. Clients/customers? Referral sources?Competitors? Related/compatible industries? Setting Google Alerts/RSS feeds
  • 7. Nurturing Your Community
    Make PEOPLE important
    Stop Focusing on the influencers
    Treat everyone like a VIP
    Stand out from those around you
    Show a genuine interest in your community members
    Promote and support the things your community cares about too!
    Get personal and get real
  • 8. Success Requires Creating Your Trek
  • 9.
    • What options are there?
    • 10. What are your goals?
    • 11. Who’s doing the work?
    • 12. Don’t get overwhelmed!
  • Facebook is like a Class Reunion (with a few party crashers)Facebook Fan PagesLinkedIn is like a Trade ShowTwitter is like a Cocktail PartyYouTube is like Times Square onNew Year’s Eve
  • 13. Hmmm?
  • 14. Small Business Success Stories: Sprinkles Cupcakes
  • 15. Sprinkles: Online Promotions
  • 16. Power of Social Networking
    Blog
    Speaking at Conference
    Podcast
  • 17. Ready toget Started?
  • 18. Picking Your Campground
    Pitch your tent with easy access
    Google email address
    Google alerts/ RSS feeds for content
  • 19.
    • Private investigation services and consulting.
    • 20. Area of expertise is criminal law.
    • 21. Current clients are criminal law attorneys.
    • 22. Would like larger online presence and to be known as an “expert” in the field.
    • 23. Would like to expand network to other attorneys and small business owners.
  • Has Facebook personal profile.
    Has LinkedIn Profile.
    Has Myspace.
    Needs Assessment:
    • Google local listing
    • 24. Wordpress blog
    • 25. PI networking on Facebook & LinkedIn
    • 26. Facebook Fan Page
  • Creating a Google Account
    https://www.google.com/accounts/NewAccount
    Needed to set up Google Alerts, Google Local
    Helpful to have all social networking related emails in a separate account
  • 27. Google Local
    www.google.com/local/add
  • 28. Google Local
    Sign into your Google account on www.google.com/local/add
    Set up your company preferences, description, keywords
  • 29. Set up Google Alerts
    Sign into your Google Account
    Then go to http://www.google.com/alerts
    Sends content to your email automatically
    Select keywords such as “private investigator,” “background check,” and “surveillance”
  • 30. Wordpress Free Blog Where do I put my content?
    http://en.wordpress.com/signup/
  • 31. Facebook
    • www.facebook.com- sign up for an account
    • 32. Create a personal profile.
    • 33. Create a business page linked to your personal profile.
  • Facebook Fan Page
    http://www.facebook.com/pages/create.php
  • 34. Sample Facebook Fan Page for a Private Investigator
  • 35. Facebook
  • 36. Sample Facebook Groups: Private Investigator
  • 37. Sample Facebook PI Group
  • 38. LinkedIn
    www.linkedin.com to sign up
  • 39. Sample Linked in PI Group
  • 40. LinkedIn Family Law Groups
  • 41. Sample LinkedIn HR Groups
  • 42. Twitter www.twitter.com
    This is a NY-based PI on Twitter.
    He has almost 3,000 followers viewing his content
    Great for directing traffic to a blog
  • 43. Guidelines for a Good Journey
    Get over yourself
    Don’t think you’re going to solve every problem
    Integrate social media into your current marketing mix
    Relax, be the brand
    (aka your friendly self)
    Be a risk taker, yet be careful
    Add value and be helpful
    Be open and honest
    Pay attention to your community
  • 44. The Trail
    social capital = reputation
    reputation = access
    access = reciprocity/favors
    reciprocity/favor = accomplishments
    accomplishments = trust
    trust = reputation
    reputation = social capital
  • 45. Clearing the Fog?
    Signing up for EVERY Social Media Site
    Being inconsistent
    Focusing too much on BUZZ
    Focusing too much on the “virtual” world
    Bankrupting your social capital
    Focusing too much on the money
  • 46. Staying Cool
    Time Saving Tools & Applications
    NutshellMail, Tweetdeck, Twhirl
    Search & Monitor
    Analytics, Twellow, Twitter Search, Tynt
    Auto-posting
    Tweetlater, Blog Posts, Link Posts from Delicious
    GTD, 4-Hour Work Week Techniques
    Focus
  • 47. RECOVERY
    Respond rapidly
    Acknowledge your mistake
    Think out loud
    Connect with peers
    Show you’re human
    Feature those you serve
  • 48. Questions?
    Tamera H. Bennett
    Bennett Law Office
    Web: www.tbennettlaw.com
    Blog: www.createprotect.com
    LinkedIn: tamerabennett
    Facebook: http://bit.ly/GYTOu
    Twitter: @tamerabennett
    Louellen S. Coker
    Content Solutions
    Web: www.yourcontentsolutions.com
    Blog: www.yourcontentnotes.com
    LinkedIn: louellencoker
    Facebook: Content Solutions
    Twitter: @ContentNotes
  • 49. Resources
    http://www.slideshare.net/ericaogrady/write-that-down-van-wilders-guide-to-social-media
    http://www.slideshare.net/gioslideshare/from-0-to-social-in-50-minutes
    http://www.slideshare.net/guestf1e806/social-media-for-nonprofits-overview-presentation?type=powerpoint
    http://www.slideshare.net/ContentSolutions/a-walk-on-the-wild-side-a-field-guide-to-social-networking