Blogging Workshop

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  • Narrow it down - Choose one general topic and think of more specific examples\n
  • Narrow it down - Choose one general topic and think of more specific examples\n
  • Narrow it down - Choose one general topic and think of more specific examples\n
  • Narrow it down - Choose one general topic and think of more specific examples\n
  • Narrow it down - Choose one general topic and think of more specific examples\n
  • With a more specific topic - think of what would be important or interesting for your audience to know\n\n
  • With a more specific topic - think of what would be important or interesting for your audience to know\n\n
  • With a more specific topic - think of what would be important or interesting for your audience to know\n\n
  • With a more specific topic - think of what would be important or interesting for your audience to know\n\n
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  • Blogs - Wordpress/Blogger\nProfessional Networks - Linked In / Avvo\nSocial Networks - facebook\nMedia Networks - youtube\nMicroblogs - twitter\n
  • Blogs - Wordpress/Blogger\nProfessional Networks - Linked In / Avvo\nSocial Networks - facebook\nMedia Networks - youtube\nMicroblogs - twitter\n
  • Blogs - Wordpress/Blogger\nProfessional Networks - Linked In / Avvo\nSocial Networks - facebook\nMedia Networks - youtube\nMicroblogs - twitter\n
  • Blogs - Wordpress/Blogger\nProfessional Networks - Linked In / Avvo\nSocial Networks - facebook\nMedia Networks - youtube\nMicroblogs - twitter\n
  • Blogs - Wordpress/Blogger\nProfessional Networks - Linked In / Avvo\nSocial Networks - facebook\nMedia Networks - youtube\nMicroblogs - twitter\n
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  • Blogging Workshop

    1. 1. Blogging Basics: Mining the Fieldsand Writing Effective Blog PostsNew York STC Workshop, May 2011
    2. 2. Louellen S. CokerFounder,Chief Content CoachWeb: www.yourcontentsolutions.comBlog: www.yourcontentnotes.comLinkedIn: louellencokerFacebook: Content SolutionsTwitter: @ContentNoteswww.yourcontentsolutions.com (972) 987-0567
    3. 3. Our Discussion Blogging Finding Effective Writing Production and Brainstorm an and Q&A Integrating Techniques? Effective Distribution Key Words? Blog Post Strategieswww.yourcontentsolutions.com (972) 987-0567
    4. 4. What is Social Media Marketing? Blogging Finding Effective Writing Production and Brainstorm an and Q&A Integrating Techniques? Effective Distribution Key Words? Blog Post Strategieswww.yourcontentsolutions.com (972) 987-0567
    5. 5. The Rules Have Changed! • Marketing means advertising • Advertising appeals to masses • Interruption • One-way • Selling • Campaigns with limited shelf-life • Creative • Advertisers go for awards, not results • Advertising & PR were separate disciplineswww.yourcontentsolutions.com (972) 987-0567
    6. 6. The Rules Have Changed! • Marketing means advertising X • Advertising appeals to masses • Interruption • One-way • Selling • Campaigns with limited shelf-life • Creative • Advertisers go for awards, not results • Advertising & PR were separate disciplineswww.yourcontentsolutions.com (972) 987-0567
    7. 7. The Rules Have Changed! • Marketing more than advertising • PR extends beyond mainstream • You are what you publish • Authentic, not spin • Participation, not propaganda • Deliver content when it’s needed • Reaches the underserved audience • Not about notoriety, about buyers seeing your companywww.yourcontentsolutions.com (972) 987-0567
    8. 8. Why Traditional Marketing Fails • Expensive • Little guys can’t compete • “Interruption marketing” is tiresomewww.yourcontentsolutions.com (972) 987-0567
    9. 9. ~Erica O’Gradywww.yourcontentsolutions.com (972) 987-0567
    10. 10. “Word-of-Mouth or ~Erica O’Gradywww.yourcontentsolutions.com (972) 987-0567
    11. 11. “Word-of-Mouth or Community Based Marketing ~Erica O’Gradywww.yourcontentsolutions.com (972) 987-0567
    12. 12. “Word-of-Mouth or Community Based Marketing that leverages Technology ~Erica O’Gradywww.yourcontentsolutions.com (972) 987-0567
    13. 13. “Word-of-Mouth or Community Based Marketing that leverages Technology as a Platform for ~Erica O’Gradywww.yourcontentsolutions.com (972) 987-0567
    14. 14. “Word-of-Mouth or Community Based Marketing that leverages Technology as a Platform for Conversations.” ~Erica O’Gradywww.yourcontentsolutions.com (972) 987-0567
    15. 15. Why Be Present for Online Users? ...91% say consumer reviews are the #1 aid to buying decisions -JC Williams Group Source: Market Tools, August/September 2009 Insight Reportwww.yourcontentsolutions.com (972) 987-0567
    16. 16. Why Be Present for Online Users? ...87% trust a friend’s recommendation over critic reviews -Marketing Sherpa Source: Market Tools, August/September 2009 Insight Reportwww.yourcontentsolutions.com (972) 987-0567
    17. 17. Why Be Present for Online Users? ...3 times more likely to trust peer opinions over advertising for purchasing decisions -Jupiter Research Source: Market Tools, August/September 2009 Insight Reportwww.yourcontentsolutions.com (972) 987-0567
    18. 18. Why Be Present for Online Users? ...1 word-of-mouth conversation has impact of 200 TV ads -Buzz Agent Source: Market Tools, August/September 2009 Insight Reportwww.yourcontentsolutions.com (972) 987-0567
    19. 19. What a Blog IS - • Content • Syndication • Conversationwww.yourcontentsolutions.com (972) 987-0567
    20. 20. What a Blog is NOT- • A newspaper • Boilerplate Marketing Materials • Just about YOU, YOU, YOU!www.yourcontentsolutions.com (972) 987-0567
    21. 21. Investing in an online presence will...www.yourcontentsolutions.com (972) 987-0567
    22. 22. Investing in an online presence will... 1 Generate exposure for your business. • 65% of entrepreneurs, executives and career professionals experience increased exposure through social media marketing effortswww.yourcontentsolutions.com (972) 987-0567
    23. 23. Investing in an online presence will... 1 Generate exposure for your business. • 65% of entrepreneurs, executives and career professionals experience increased exposure through social media marketing efforts 2 Increase traffic. • 80% of entrepreneurs, executives and career professionals reported an increase in traffic to their websites • 67% increased email/newsletter lists through social marketingwww.yourcontentsolutions.com (972) 987-0567
    24. 24. Investing in an online presence will...www.yourcontentsolutions.com (972) 987-0567
    25. 25. Investing in an online presence will... 3 Build new business partnerships. • 62% of entrepreneurs, executives and career professionals who participated in social media marketing for only a few months closed new business and established new partnerships.www.yourcontentsolutions.com (972) 987-0567
    26. 26. Investing in an online presence will... 3 Build new business partnerships. • 62% of entrepreneurs, executives and career professionals who participated in social media marketing for only a few months closed new business and established new partnerships. 4 Bring in new qualified leads. • Over 50% of entrepreneurs, executives, and career professionals generated qualified leads after only a few months of participation in social media marketing.www.yourcontentsolutions.com (972) 987-0567
    27. 27. Ready to get started?www.yourcontentsolutions.com (972) 987-0567
    28. 28. Now is the Time!www.yourcontentsolutions.com (972) 987-0567
    29. 29. Now is the Time!www.yourcontentsolutions.com (972) 987-0567
    30. 30. www.yourcontentsolutions.com (972) 987-0567
    31. 31. www.yourcontentsolutions.com (972) 987-0567
    32. 32. Home Pagewww.yourcontentsolutions.com (972) 987-0567
    33. 33. Home Page About Pagewww.yourcontentsolutions.com (972) 987-0567
    34. 34. Home Page About Contact Page Pagewww.yourcontentsolutions.com (972) 987-0567
    35. 35. Blog Policy Page Home Page About Contact Page Pagewww.yourcontentsolutions.com (972) 987-0567
    36. 36. Conversation Starterswww.yourcontentsolutions.com (972) 987-0567
    37. 37. Conversation Starters Website Linkswww.yourcontentsolutions.com (972) 987-0567
    38. 38. RSS Feed Conversation Starters Subscribe Website Linkswww.yourcontentsolutions.com (972) 987-0567
    39. 39. RSS Feed Conversation Starters Subscribe Social Media Links Website Linkswww.yourcontentsolutions.com (972) 987-0567
    40. 40. RSS Feed Conversation Starters Subscribe Social Media Links Website Links E-newsletterwww.yourcontentsolutions.com (972) 987-0567
    41. 41. RSS Feed Conversation Starters Subscribe Social Media Links Website Links E-newsletter Site Mapwww.yourcontentsolutions.com (972) 987-0567
    42. 42. Finding the best plugins Free Paid Askimet All in One SEO Pack Wordpress Editorial Calendar Onswipe WordPress Database Backupwww.yourcontentsolutions.com (972) 987-0567
    43. 43. Finding the best plugins Free Paid Askimet All in One SEO Pack Wordpress Editorial Calendar Onswipe WordPress Database Backupwww.yourcontentsolutions.com (972) 987-0567
    44. 44. Finding the best plugins Free Paid Askimet WishList All in One SEO Pack Premise Wordpress Editorial Calendar Analytics 360 (Mailchimp) Onswipe Scribe SEO WordPress Database Backup Wordpress Reportswww.yourcontentsolutions.com (972) 987-0567
    45. 45. Why Invest in Social Media? Blogging Finding Effective Writing Production and Brainstorm an and Q&A Integrating Techniques? Effective Distribution Key Words? Blog Post Strategieswww.yourcontentsolutions.com (972) 987-0567
    46. 46. Tools You’ll Needwww.yourcontentsolutions.com (972) 987-0567
    47. 47. Tools You’ll Need • Google Analyticswww.yourcontentsolutions.com (972) 987-0567
    48. 48. Tools You’ll Need • Google Analytics • Twitterwww.yourcontentsolutions.com (972) 987-0567
    49. 49. Tools You’ll Need • Google Analytics • Twitter • Scribe SEO Pluginwww.yourcontentsolutions.com (972) 987-0567
    50. 50. Google AdWordswww.yourcontentsolutions.com (972) 987-0567
    51. 51. Twitterwww.yourcontentsolutions.com (972) 987-0567
    52. 52. Scribe SEO Pluginwww.yourcontentsolutions.com (972) 987-0567
    53. 53. Scribe SEO Pluginwww.yourcontentsolutions.com (972) 987-0567
    54. 54. Linkedwww.yourcontentsolutions.com (972) 987-0567
    55. 55. Facebook is like a Class Reunion (with a few party crashers) Linkedwww.yourcontentsolutions.com (972) 987-0567
    56. 56. Facebook is like a Class Reunion (with a few party crashers) Facebook Fan Page is like being a Rock Star Linkedwww.yourcontentsolutions.com (972) 987-0567
    57. 57. Facebook is like a Class Reunion (with a few party crashers) Facebook Fan Page is like being a Rock Star Linked LinkedIn is like a Trade Showwww.yourcontentsolutions.com (972) 987-0567
    58. 58. Facebook is like a Class Reunion (with a few party crashers) Facebook Fan Page is like being a Rock Star Linked LinkedIn is like a Trade Show Twitter is like a Cocktail Partywww.yourcontentsolutions.com (972) 987-0567
    59. 59. Facebook is like a Class Reunion (with a few party crashers) Facebook Fan Page is like being a Rock Star Linked LinkedIn is like a Trade Show Twitter is like a Cocktail Party YouTube is like Times Square on New Year’s Evewww.yourcontentsolutions.com (972) 987-0567
    60. 60. Effective Brainstorm Techniques Blogging Finding Effective Writing Production and Brainstorm an and Q&A Integrating Techniques? Effective Distribution Key Words? Blog Post Strategieswww.yourcontentsolutions.com (972) 987-0567
    61. 61. Capturing Ideas • Other blogs • Keep a notepad or smart phone handy • Address hot topics in your industry • Talk about things around youwww.yourcontentsolutions.com (972) 987-0567
    62. 62. Creating Great Contentwww.yourcontentsolutions.com (972) 987-0567
    63. 63. Creating Great Content Graphic Web Social Books & Writing Design Design Media Toolswww.yourcontentsolutions.com (972) 987-0567
    64. 64. Creating Great Content Books & Toolswww.yourcontentsolutions.com (972) 987-0567
    65. 65. Creating First Week of Great Content Blogging Adobe CS5 Trust Agents Books & Tools Jing Google Appswww.yourcontentsolutions.com (972) 987-0567
    66. 66. Creating Great Content First Week of Blogging Books & Toolswww.yourcontentsolutions.com (972) 987-0567
    67. 67. Creating Great Content Review First Week of Blogging Founda,ons Crea,ng
your
 Books & Blog
Policy Tools Publishing Processwww.yourcontentsolutions.com (972) 987-0567
    68. 68. Writing an Effective Blog Post Blogging Finding Effective Writing Production and Brainstorm an and Q&A Integrating Techniques? Effective Distribution Key Words? Blog Post Strategieswww.yourcontentsolutions.com (972) 987-0567
    69. 69. Blogging Dos www.yourcontentsolutions.com  www.yourcontentsolutions.com      (972) 987-0567          phone: (940) 384­9407
    70. 70. Blogging Dos • Sound like someone who just happens to work at your company www.yourcontentsolutions.com  www.yourcontentsolutions.com      (972) 987-0567          phone: (940) 384­9407
    71. 71. Blogging Dos • Sound like someone who just happens to work at your company • Put a friendly face on your product www.yourcontentsolutions.com  www.yourcontentsolutions.com      (972) 987-0567          phone: (940) 384­9407
    72. 72. Blogging Dos • Sound like someone who just happens to work at your company • Put a friendly face on your product • Answer and pose questions www.yourcontentsolutions.com  www.yourcontentsolutions.com      (972) 987-0567          phone: (940) 384­9407
    73. 73. Blogging Dos • Sound like someone who just happens to work at your company • Put a friendly face on your product • Answer and pose questions • Announce sales, deals, news and updates, and build buzz for big releases or events www.yourcontentsolutions.com  www.yourcontentsolutions.com      (972) 987-0567          phone: (940) 384­9407
    74. 74. Blogging Doswww.yourcontentsolutions.com (972) 987-0567
    75. 75. Blogging Dos • Create a page to promote your brandwww.yourcontentsolutions.com (972) 987-0567
    76. 76. Blogging Dos • Create a page to promote your brand • Point your friends to your company blog or contestwww.yourcontentsolutions.com (972) 987-0567
    77. 77. Blogging Dos • Create a page to promote your brand • Point your friends to your company blog or contest • Encourage a discussion and participate frequentlywww.yourcontentsolutions.com (972) 987-0567
    78. 78. Blogging Dos • Create a page to promote your brand • Point your friends to your company blog or contest • Encourage a discussion and participate frequently • Explore targeted advertising opportunitieswww.yourcontentsolutions.com (972) 987-0567
    79. 79. Blogging Don’tswww.yourcontentsolutions.com (972) 987-0567
    80. 80. Blogging Don’ts • Sound like a press releasewww.yourcontentsolutions.com (972) 987-0567
    81. 81. Blogging Don’ts • Sound like a press release • Spam with constant links to your company websitewww.yourcontentsolutions.com (972) 987-0567
    82. 82. Blogging Don’ts • Sound like a press release • Spam with constant links to your company website • Create a page and fail to maintain itwww.yourcontentsolutions.com (972) 987-0567
    83. 83. Blogging Don’tswww.yourcontentsolutions.com (972) 987-0567
    84. 84. Blogging Don’ts • Try a hard sell approachwww.yourcontentsolutions.com (972) 987-0567
    85. 85. Blogging Don’ts • Try a hard sell approach • Censor commentswww.yourcontentsolutions.com (972) 987-0567
    86. 86. Blogging Don’ts • Try a hard sell approach • Censor comments • Spam your fans/friends with frequent private messages -- you’ll drive them away.www.yourcontentsolutions.com (972) 987-0567
    87. 87. 5 Facets of Compelling Content Lust Prestige Mystique Power Alarm Vice Trustwww.yourcontentsolutions.com (972) 987-0567
    88. 88. 5 Facets of Compelling Content Lust 1 Prestige Attention Mystique Power Alarm Vice Trustwww.yourcontentsolutions.com (972) 987-0567
    89. 89. 5 Facets of Compelling Content Lust 1 Prestige Attention Mystique Power Interest Alarm 2 Vice Trustwww.yourcontentsolutions.com (972) 987-0567
    90. 90. 5 Facets of Compelling Content Lust 1 Prestige Attention Mystique Power Interest Alarm 2 Desire Vice Trust 3www.yourcontentsolutions.com (972) 987-0567
    91. 91. 5 Facets of Compelling Content Lust 1 Prestige Attention Mystique Power Interest Action Alarm 2 4 Desire Vice Trust 3www.yourcontentsolutions.com (972) 987-0567
    92. 92. 5 Facets of Compelling Content Lust 1 5 Prestige Satisfaction Attention Mystique Power Interest Action Alarm 2 4 Desire Vice Trust 3www.yourcontentsolutions.com (972) 987-0567
    93. 93. Elements of Great Contentwww.yourcontentsolutions.com (972) 987-0567
    94. 94. Elements of Great Content • Scannablewww.yourcontentsolutions.com (972) 987-0567
    95. 95. Elements of Great Content • Scannable • Succinctwww.yourcontentsolutions.com (972) 987-0567
    96. 96. Elements of Great Content • Scannable • Succinct • Neatwww.yourcontentsolutions.com (972) 987-0567
    97. 97. Elements of Great Content • Scannable • Succinct • Neat • Comprehensivewww.yourcontentsolutions.com (972) 987-0567
    98. 98. Elements of Great Content • Scannable • Succinct • Neat • Comprehensive • Persuasivewww.yourcontentsolutions.com (972) 987-0567
    99. 99. Elements of Great Content • Scannable • Succinct • Neat • Comprehensive • Persuasive • Breaks Down Complicated Ideaswww.yourcontentsolutions.com (972) 987-0567
    100. 100. Guidelines for Great Contentwww.yourcontentsolutions.com (972) 987-0567
    101. 101. Guidelines for Great Content • 300 word minimum for SEOwww.yourcontentsolutions.com (972) 987-0567
    102. 102. Guidelines for Great Content • 300 word minimum for SEO • One link for every 150 wordswww.yourcontentsolutions.com (972) 987-0567
    103. 103. Guidelines for Great Content • 300 word minimum for SEO • One link for every 150 words • Link to your own work AND otherswww.yourcontentsolutions.com (972) 987-0567
    104. 104. Guidelines for Great Content • 300 word minimum for SEO • One link for every 150 words • Link to your own work AND others • Check for spelling and grammarwww.yourcontentsolutions.com (972) 987-0567
    105. 105. Guidelines for Great Content • 300 word minimum for SEO • One link for every 150 words • Link to your own work AND others • Check for spelling and grammar • Include imageswww.yourcontentsolutions.com (972) 987-0567
    106. 106. Guidelines for Great Contentwww.yourcontentsolutions.com (972) 987-0567
    107. 107. Guidelines for Great Content • Engage in interactive conversationwww.yourcontentsolutions.com (972) 987-0567
    108. 108. Guidelines for Great Content • Engage in interactive conversation • Make the post easy to readwww.yourcontentsolutions.com (972) 987-0567
    109. 109. Guidelines for Great Content • Engage in interactive conversation • Make the post easy to read • Keep posts PG ratedwww.yourcontentsolutions.com (972) 987-0567
    110. 110. Guidelines for Great Content • Engage in interactive conversation • Make the post easy to read • Keep posts PG rated • Include guest blog postswww.yourcontentsolutions.com (972) 987-0567
    111. 111. Guidelines for Great Content • Engage in interactive conversation • Make the post easy to read • Keep posts PG rated • Include guest blog posts • Remember that it represents you --www.yourcontentsolutions.com (972) 987-0567
    112. 112. Guidelines for Great Content • Engage in interactive conversation • Make the post easy to read • Keep posts PG rated • Include guest blog posts • Remember that it represents you -- be AUTHENTICwww.yourcontentsolutions.com (972) 987-0567
    113. 113. Creating a Post Publishing Process from First Week of Bloggingwww.yourcontentsolutions.com (972) 987-0567
    114. 114. Creating a Post Publishing Process • Keyword-rich title from First Week of Bloggingwww.yourcontentsolutions.com (972) 987-0567
    115. 115. Creating a Post Publishing Process • Keyword-rich title • Post has an image from First Week of Bloggingwww.yourcontentsolutions.com (972) 987-0567
    116. 116. Creating a Post Publishing Process • Keyword-rich title • Post has an image • Image is credited to its creator from First Week of Bloggingwww.yourcontentsolutions.com (972) 987-0567
    117. 117. Creating a Post Publishing Process • Keyword-rich title • Post has an image • Image is credited to its creator • Spellcheck from First Week of Bloggingwww.yourcontentsolutions.com (972) 987-0567
    118. 118. Creating a Post Publishing Process • Keyword-rich title • Post has an image • Image is credited to its creator • Spellcheck • Read the post from First Week of Bloggingwww.yourcontentsolutions.com (972) 987-0567
    119. 119. Creating a Post Publishing Process • Keyword-rich title • Post has an image • Image is credited to its creator • Spellcheck • Read the post • Fact-check as required from First Week of Bloggingwww.yourcontentsolutions.com (972) 987-0567
    120. 120. Creating a Post Publishing Process • Keyword-rich title • Post has an image • Image is credited to its creator • Spellcheck • Read the post • Fact-check as required • Requested user interaction from First Week of Bloggingwww.yourcontentsolutions.com (972) 987-0567
    121. 121. Creating a Post Publishing Process • Keyword-rich title • Post has an image • Image is credited to its creator • Spellcheck • Read the post • Fact-check as required • Requested user interaction • Crosslinked within my blog from First Week of Bloggingwww.yourcontentsolutions.com (972) 987-0567
    122. 122. Analyzing Your Blog • Average time on your site • Bounce rate • Direct traffic • Keywords • New Visits • Pages Per Visit • Page views • Referring site • Returning Visits • Search trafficwww.yourcontentsolutions.com (972) 987-0567
    123. 123. Production & Distribution Strategies Blogging Finding Effective Writing Production and Brainstorm an and Q&A Integrating Techniques? Effective Distribution Key Words? Blog Post Strategieswww.yourcontentsolutions.com (972) 987-0567
    124. 124. Success Requires a Plan of Actionwww.yourcontentsolutions.com (972) 987-0567
    125. 125. Create a Publication Plan & Calendarwww.yourcontentsolutions.com (972) 987-0567
    126. 126. Guidelines for Productionwww.yourcontentsolutions.com (972) 987-0567
    127. 127. Guidelines for Production • Choose as schedule that works forwww.yourcontentsolutions.com (972) 987-0567
    128. 128. Guidelines for Production • Choose as schedule that works for YOUwww.yourcontentsolutions.com (972) 987-0567
    129. 129. Guidelines for Production • Choose as schedule that works for YOU • Use auto postingwww.yourcontentsolutions.com (972) 987-0567
    130. 130. Guidelines for Production • Choose as schedule that works for YOU • Use auto posting • Set up themes for specific dayswww.yourcontentsolutions.com (972) 987-0567
    131. 131. Guidelines for Production • Choose as schedule that works for YOU • Use auto posting • Set up themes for specific days • Calendar it!www.yourcontentsolutions.com (972) 987-0567
    132. 132. Success Requires Effort e ss u cc S t = o r E ffwww.yourcontentsolutions.com (972) 987-0567
    133. 133. www.yourcontentsolutions.com (972) 987-0567
    134. 134. Finding Bull Marketswww.yourcontentsolutions.com (972) 987-0567
    135. 135. Finding Bull Markets • WordPress • LinkedIn • Facebook, MySpace • Slideshare • YouTube • Flickr, Picasa • Twitterwww.yourcontentsolutions.com (972) 987-0567
    136. 136. Choose Your Campgrounds Wiselywww.yourcontentsolutions.com (972) 987-0567
    137. 137. Choose Your Campgrounds Wisely• Blogswww.yourcontentsolutions.com (972) 987-0567
    138. 138. Choose Your Campgrounds Wisely• Blogs• Professional Networkswww.yourcontentsolutions.com (972) 987-0567
    139. 139. Choose Your Campgrounds Wisely• Blogs• Professional Networks• Social Networkswww.yourcontentsolutions.com (972) 987-0567
    140. 140. Choose Your Campgrounds Wisely• Blogs• Professional Networks• Social Networks• Media Networkswww.yourcontentsolutions.com (972) 987-0567
    141. 141. Choose Your Campgrounds Wisely• Blogs• Professional Networks• Social Networks• Media Networks• Microblogswww.yourcontentsolutions.com (972) 987-0567
    142. 142. Promoting Your Blog • Social Networking • Email • Newsletter Subscribers • Comment on other Blogs • Write a Guest Post • Link to Other Blogs • Call in Favors • Promote your site locallywww.yourcontentsolutions.com (972) 987-0567
    143. 143. Guidelines for Practicewww.yourcontentsolutions.com (972) 987-0567
    144. 144. Guidelines for Practice • Visit, read, and comment on 4 blogwww.yourcontentsolutions.com (972) 987-0567
    145. 145. Guidelines for Practice • Visit, read, and comment on 4 blog postswww.yourcontentsolutions.com (972) 987-0567
    146. 146. Guidelines for Practice • Visit, read, and comment on 4 blog posts • Write 2 posts that extend what youwww.yourcontentsolutions.com (972) 987-0567
    147. 147. Guidelines for Practice • Visit, read, and comment on 4 blog posts • Write 2 posts that extend what you found elsewherewww.yourcontentsolutions.com (972) 987-0567
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    193. 193. Works Consulted • Coker, Louellen S. Setting Up a WordPress.com Hosted Blog. http:// www.youtube.com/watch?v=-mM3t4B-AJs • Content Solutions. Content Notes. http://www.yourcontentnotes.com • Hunt, Tara. The Whuffie Factor: Using the Power of Social Networks to Build Your Business. • Lupin, Jonah. 6 Reasons Every Small Business Should Be Blogging... Are You Missing the Boat? http:/ /blog.hubspot.com/blog/tabid/6307/bid/1676/6- Reasons-Every-Small-Business-Should-Be-Blogging-Are-You-Missing-the- Boat.aspx • Marketing Profs, LLC. Formulate Your Content Strategy in 10 Simple Steps. http://www.marketingprofs.com/articles/2010/3873/formulate-your- content-strategy-in-10-simple-steps • Mirchindani, Roshni. Fortune 100 Giants Making Splashes in Social Media. http://blog.hubspot.com/blog/tabid/6307/bid/5662/Fortune-100-Giants- Making-Splashes-in-Social-Media.aspxwww.yourcontentsolutions.com (972) 987-0567
    194. 194. Works Consulted • Mirman, Ellie. Don’t Know What to Blog About? Ask Someone Else. http:// blog.hubspot.com/blog/tabid/6307/bid/4249/Don-t-Know-What-to-Blog- About-Ask-Someone-Else.aspx • Morejon, Roy. Facebook Hits Half-a-Billion Users. http://roymorejon.com/ facebook-hits-half-a-billion-users/. • Morris, Tee. All a Twitter. • My Free SEO Tips. http:/ /www.myfreeseotips.com/2009/09/twitter- explodes-in-india. • Pilkington, Nikki. Why Small Businesses Should Blog More. • Rowse, Darren. 31 Days to Build a Better Blog. • Rowse, Darren and Chris Garret. ProBlogger: Secrets for Blogging Your Way to a Six-Figure Income. • Sponder, Steve. Content Strategy for Social Media. http:/ / blog.stevesponder.com/lets-create-awesome-content • Women Business Owners of Denton County Blog. http/ / www.wbodc.wordpress.com.www.yourcontentsolutions.com (972) 987-0567

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