A Walk on the Wild Side: A Field Guide to Social Networking

A Walk on the Wild Side A Field Guide to Social Networking

Your Guide Louellen S. Coker Social Media Expert Web: www.yourcontentsolutions.com Blog: www.yourcontentnotes.com LinkedIn: louellencoker Facebook: Content Solutions Twitter: @Content Notes

Community involvement Ubiquity = Success • Networking events • Traditional Marketing • Websites

Why isn’t it working? • “Interruption marketing” is tiresome • Expensive • Little guys can’t compete

How do we reach the summit of our networking potential? Social Media Networking “Word-of-Mouth or Community Based Marketing that leverages Technology as a Platform for Conversations.” ~Erica O’Grady

Social Networking’s Unusual Reach You can reach formerly unreachable audiences

Getting Started is EASY!

Success Requires a Plan of Action

Success Requires Taking One Step at a Time

Success Requires Focus on Your Community

Success Requires Effort

Um… • Losing control There’s an • Time Elephant • Leaking secrets in the Room! • Making sense of all the “buzz” • Branding

Are You Socked In? • Signing up for EVERY Social Media Site • Being inconsistent • Focusing too much on BUZZ • Focusing too much on the “virtual” world • Bankrupting your social capital • Focusing too much on the money

It’s About Your Community

Nurturing Your Community • Make PEOPLE important • Stop focusing on the influencers • Treat everyone like a VIP • Stand out from those around you • Show a genuine interest in your community members • Promote and support the things your community cares about too!

Guidelines for a Good Journey • Get over yourself • Don’t think you’re going to solve every problem • Integrate social media into your current marketing mix • Relax, be the brand (aka your friendly self) • Be a risk taker, yet be careful • Add value and be helpful • Be open and honest • Pay attention to your community

Feel like you’re being stalked? Stalking is a good thing! You don’t sell your agency through social networking. You DO create relationships that are ultimately beneficial.

Often your community hangs out peacefully

Pay attention! They’ll let you know when they’re not happy!

RECOVERY • Respond rapidly • Acknowledge your mistake • Think out loud • Connect with peers • Show you’re human • Feature those you serve

The Trail social capital = reputation reputation = access access = reciprocity/favors reciprocity/favor = accomplishments accomplishments = trust trust = reputation reputation = social capital

Wash Rinse Repeat

Ready to get Started?

Tools You’ll Need For the Trek • Ideas for a username • An email address • Your zip code • Your street address • A memorable password • A web-friendly logo • Permission from your agency

Choose Your Campgrounds Wisely • Blogs • Professional Networks • Social Networks • Media Networks • Microblogs

Finding Bull Markets • WordPress • LinkedIn • Facebook, MySpace • Slideshare, YouTube, Fl ickr • Twitter

Staying Cool • Time Saving Tools & Applications NutshellMail, Tweetdeck, Twhirl • Search & Monitor Analytics, Twellow, Twitter Search, Tynt • Auto-posting Tweetlater, Blog Posts, Link Posts from Delicious • GTD, 4-Hour Work Week Techniques • Focus

Questions? www.yourcontentsolutions.com www.yourcontentnotes.com Facebook: Content Solutions LinkedIn: LouellenCoker Twitter: ContentNotes 940-384-9407

Resources • http://www.slideshare.net/ericaogrady/write-that-down-van-wilders- guide-to-social-media • http://www.slideshare.net/gioslideshare/from-0-to-social-in-50-minutes • http://www.slideshare.net/guestf1e806/social-media-for-nonprofits- overview-presentation?type=powerpoint • http://yourcontentnotes.com/2009/03/blogs-in-plain-english/ • http://yourcontentnotes.com/2009/03/twitter-in-plain-english/ • http://yourcontentnotes.com/2009/03/social-media-in-plain-english/ • http://yourcontentnotes.com/2009/03/social-networking-in-plain-english/ • http://www.youtube.com/watch?v=vPU4awtuTsk • http://www.youtube.com/watch?v=IzT3JVUGUzM • http://www.youtube.com/watch?v=Mztymu72l7c • http://www.youtube.com/watch?v=TpqpAGLS2t4 • Photos by Louellen S. Coker © Content Solutions • Photo on slide 22: http://www.istockphoto.com • Special thanks to Tusker Trails (www.tusker.com) for a wonderful climb!

A Walk on the Wild Side: A Field Guide to Social Networking

by Louellen Coker on Jun 05, 2009

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A Walk on the Wild Side: A Field Guide to Social Networking — Presentation Transcript

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