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14 Stats & Quotes That Should Influence Your Communications Program
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14 Stats & Quotes That Should Influence Your Communications Program


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  • 1. 14 STATS & QUOTES That Should Influence Your Communications Program ContentMarketing, SocialMedia &DigitalPr
  • 2. 1 2 B2Bcompanies that blog generate 67%more leadsper month than those who do not blog. quote stat (Hubspot) Stop writing about everything. So many brands create content and try to cover everything, instead of focusing on the corenichethat they can position themselves as an expert around. – Joe Pulizzi, founder Content Marketing Institute
  • 3. 3 4stat quote Content marketing costs 62% lessthan traditional marketing and generates about 3times as many leads. (Demand Metric) We’re all publishers now, and the more we publish, the more valuable connections we’ll make. ~ Pete Cashmore, Founder of Mashable
  • 4. 5 6stat stat (Top Rank 2) 78% of CMOs think custom content is the future of marketing. Yet 55% of brands do not have a dedicated content director. LinkedIn is now responsible for a staggering 64% of all visits from social media channels to corporate websites. (
  • 5. 7 quote ~ Vanessa Fox, Marketing in the Age of Google: Your Online Strategy IS Your Business Strategy You can’t control your branding message in any case because your customers are already talking about you online. The best you can do is to participate. Not participating in the conversation is a loud statement of its own to your customer base...
  • 6. 9 (Brandwatch)(Forrester Research Inc) 100%of business decision-makers use socialmediafor work purposes. 97% of major brands tweeted in 2013, up from 90% in 2012. stat stat8
  • 7. 1 out of every 4 minutes onlineis spent on forums and social networks. 10 11 Social media isn’t the end-all- be-all, but it offers marketeers unparalleled opportunity to participate in relevant ways. It’s a high-powerengine on the larger marketing ship. (Experian Marketing Services)~ Matt Dickman, MSLGROUP quote stat
  • 8. 12 51% of journalists worldwide use microblogs (Twitter, Google+, Facebook) as the source for a story. (Digital Journalism Study) 13 ~ Brian E. Boyd Sr.,  Social Media for the Executive Brandsthatwillsurviveandthrive from now on are those with C-level executives that understand the incredibleopportunitynewmedia offers them and commit to excellence in managing their socialmediapresence. quotestat
  • 9. @calysto