9 Words That Will Enrich Your Life and Boost Your Business

9 Words that will enrich your life and boost your business
Discuss this slideshow on Twitter using hashtag#cc9words

Brought to you by
Andrew De Gabriele
www.ContentCrooner.com
blog.ContentCrooner.com
Twitter: @ContentCrooner
The evolution of article marketing

Whether you’re working out of a small office, or have employees all over the world, you need a simple ethic everyone
can follow.

This is why we came up with the
Content Crooner 9 Words
They are a guiding beacon:the way to a fulfilling life and a successful business.

Adopt the 9 Words as your own!
Put these principles into practice in your daily life, and watch your business prosper.
Here they come…

CLEAR
Be straightforward. Say what you mean, and mean what you say.

CLEAR
Talk to your clients and prospects in a language they understand.

CLEAR
People need to understand what you’re offering before they can do business with you.

CLEAR
“And how is clarity to be achieved? Mainly by taking trouble and by writing to serve people rather than to impress them.”
F. L. Lucas (English writer and literary critic)

HONEST
Always tell the truth, and always tell it all. Leaving out information will only disappoint customers later.

HONEST
Make sure you can deliver on your promises.

HONEST
Win the trust of your prospects and customers, and cultivate happy, long-term relationships.

HONEST
“Honesty is the cornerstone of all success, without which confidence and ability to perform shall cease to exist.”
Mary Kay Ash (Founder of Mary Kay Cosmetics)

ENGAGING
Connect with your audience. Make the discussion all about them – not you or your business.

ENGAGING
Tell stories that capture people’s imaginations. Be creative and innovative.

ENGAGING
Provoke a reaction.
Get people thinking, and get them talking.

ENGAGING
“Great stories make a promise. They promise fun, safety or a shortcut. The promise needs to be bold and audacious. It’s either exceptional or it’s not worth listening to.”
Seth Godin (Marketing/business guru and bestselling author)

RELIABLE
Develop a solid product or service that consistently delivers as promised.

RELIABLE
Always be there for your customers – even at short notice.

RELIABLE
“The key piece in the center is trustworthy systems, systems that do what you expect on an extremely reliable basis”
Bill Gates (Founder of Microsoft and philanthropist)

USEFUL
Focus on solving problems that really matter.

USEFUL
Strive to exceed expectations, and delight your customers.

USEFUL
Better still, build customer loyalty by creating something so valuable, it’s irreplaceable.

USEFUL
“I have found that all ugly things are made by those who strive to make something beautiful, and that all beautiful things are made by those who strive to make something useful.”
Oscar Wilde (Irish poet)

INTUITIVE
Make your product or service easy to use.

INTUITIVE
If your users need lots of training, or a complicated manual, you must go back to the drawing board.

INTUITIVE
Make people’s lives easier, and they’ll be singing your praises.

INTUITIVE
“You don’t need to outdo the competition. It’s expensive and defensive. Underdo your competition. We need more simplicity and clarity.”
Jason Fried (CEO, 37 Signals)

PROMPT
Once your audience is excited about your product or service, they want it pronto!

PROMPT
Make sure you deliver on time.

PROMPT
Respond quickly to e-mails and queries. Work swiftly to fix any hiccups in your products or service.

PROMPT
“The longer you wait, the harder it is to produce outstanding customer service.”
William H. Davidow (Entrepreneur and business consultant)

COURTEOUS
Treat all your customers like royalty – big and small alike.

COURTEOUS
Customers are not required to be courteous. Don’t let their demeanor determine yours.

COURTEOUS
Show you care, and go out of your way to make them happy.

COURTEOUS
Remember that your customers are your real boss – and your best sales people.

COURTEOUS
“Do what you do so well that they will want to see it again and bring their friends.”
Walt Disney

HELPFUL
Aim to move forward, solve, resolve or fix something, every time you interact with a customer.

HELPFUL
Look at things from your customer’s point of view. How can you better serve them?

HELPFUL
“Quality in a service or product is not what you put into it. It is what the client or customer gets out of it.”
Peter Drucker (Management consultant and visionary)

It’s a pleasure to share these 9 Words with you.
PROMPT
RELIABLE
CLEAR
USEFUL
COURTEOUS
HONEST
HELPFUL
ENGAGING
INTUITIVE
And now it’s your turn…

?
What do YOUthink
should be the
10th Word
Let us know on Twitter, using hashtag#cc9words

See YOU there!
#cc9words
Andrew De Gabriele
www.ContentCrooner.com
blog.ContentCrooner.com
Twitter: @ContentCrooner
The evolution of article marketing

Keep the 9 Words always present!
Get the 9 Words Screensaver from
ContentCrooner.com/ninewords

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9 Words That Will Enrich Your Life and Boost Your Business

by Content Crooner on Apr 27, 2010

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9 Words That Will Enrich Your Life and Boost Your Business — Webinar Transcript