1. Class blog as a chance
for brands

2. Blog has proved to be an ideal
complement to classic teaching
techniques, encouraging
communication between
teacher and parents and useful
for many other educational
activities.

3. •Computer skills
improvement in a safe
environment.
Advantages
•Doing homework in team
(parents/child).

4. •An innovative way of
repeating the lesson.
Advantages
•The opportunity for
children to share their
emotions and
communicate with
family and friends.

5. •An increase in the child’s
self-esteem (it’s not just
the parents who have
“important things” to do
on the computer).
Advantages
•Reading practice.

6. •Parents are able to be
up-to-date with
classroom program.
•Proof that homework
can be fun.
Advantages

7. Chances for brands?
Content experience
Virability
link to
(potential) customer
educational life
sphere
new
communication
channel

8. “The positive results of the use of a class blog encouraged us to include this tool in
our platform. To introduce educators to the activity, we have developed an easy-to-
use system including all the necessary features. To demonstrate our commitment
to improving the education of our children, we offer this service for free.”
in cooperation with team members, 2012

9. Interested in more
about our research?
©Content Cloud 9 Institute, 2013

10. Interested in more
about our research?
©Content Cloud 9 Institute, 2013