If it look like an orange and it smell like an orange and it feels like an orange, what do you think it is?
Motive and Motivation
Why do people buy?
Why do they buy more from some people?
Self actualisation need to feel worthy need to love and to be loved need for belonging and friendship need to feel safe and secure need for food, water, and shelter - physiological needs Maslow’s Hierarchy of needs
What do you buy on? Wish Want Need
Meeting and exceeding the customers expectation
The wow factor Delight = expectation + 1 Chris Daffy
Best Wow Criteria They are instantly noticed & Valued by Customers They are quick & easy to do They cost you little or nothing