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BTO 2011 - Email Marketing & Social Network
BTO 2011 - Email Marketing & Social Network
BTO 2011 - Email Marketing & Social Network
BTO 2011 - Email Marketing & Social Network
BTO 2011 - Email Marketing & Social Network
BTO 2011 - Email Marketing & Social Network
BTO 2011 - Email Marketing & Social Network
BTO 2011 - Email Marketing & Social Network
BTO 2011 - Email Marketing & Social Network
BTO 2011 - Email Marketing & Social Network
BTO 2011 - Email Marketing & Social Network
BTO 2011 - Email Marketing & Social Network
BTO 2011 - Email Marketing & Social Network
BTO 2011 - Email Marketing & Social Network
BTO 2011 - Email Marketing & Social Network
BTO 2011 - Email Marketing & Social Network
BTO 2011 - Email Marketing & Social Network
BTO 2011 - Email Marketing & Social Network
BTO 2011 - Email Marketing & Social Network
BTO 2011 - Email Marketing & Social Network
BTO 2011 - Email Marketing & Social Network
BTO 2011 - Email Marketing & Social Network
BTO 2011 - Email Marketing & Social Network
BTO 2011 - Email Marketing & Social Network
BTO 2011 - Email Marketing & Social Network
BTO 2011 - Email Marketing & Social Network
BTO 2011 - Email Marketing & Social Network
BTO 2011 - Email Marketing & Social Network
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BTO 2011 - Email Marketing & Social Network

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Casi pratici di integrazione: quando, come e perché funziona. …

Casi pratici di integrazione: quando, come e perché funziona.

Un raccolta di best practice per capire come e quando sfruttare le sinergie tra i due canali, per valorizzare il messaggio e implementare campagne di digital direct marketing di successo.

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  • 1. TMEMAIL MARKETING & SOCIAL NETWORK (CASI PRATICI DI INTEGRAZIONE. COME, QUANDO E PERCHE’ FUNZIONA) @MASSIMOFUBINI @CONTACTLAB #BTO2011
  • 2. TM MA PRIMA FACCIAMO IL PUNTO SUL 2011
  • 3. TM SEMPRE PIU’ RICERCHE 2009 2010 2011 WORK IN PROGRESS Consumer Behaviour Report 2010: web, viaggi e vacanze www.consorzionetcomm.it Milano, 22/09/2010 Consumer Behaviour Report 2010: web, viaggi e vacanze E-Commerce Consumer E-Commerce Consumer Behaviour Report 2010 Behaviour Report 2010 Customer Drill Down : Esselunga Customer Drill Down : Esselunga
  • 4. TM SEMPRE PIU’ STRUTTURATI 2009 2010 2011 > 40 > 80 > 100 PERSONE PERSONE PERSONE
  • 5. TM SEMPRE PIU’ SPECIALIZZATI 2009 2010 2011IDEA OF 7 PERSONE >10 PERSONE“STATISTICSANDMARKETINGINTELLIGENCETEAM”
  • 6. TM SEMPRE PIU’ INTERNAZIONALIITALY 24H VIEW WORLD 7DAYS VIEW
  • 7. TMCAPIAMO I PUNTI DI FORZA (E DI DEBOLEZZA)
  • 8. TM GRAZIE A... WWW.NEWSLETTERMONITOR.COM
  • 9. TM MENU’ WELCOME EMAIL SHORT TEXT COUPON FIND A STORE MOBILE UNSUBSCRIBE
  • 10. TM CALL TO ACTION COOL! CONCORSO! SOCIAL! TELL A FRIEND
  • 11. TM SHARE STORE LOCATOR SAVE CROSS COUPON FORWARD
  • 12. TM SHARE TIME LIMITED MOBILE SOCIAL LOYALTY CROSS SELL
  • 13. TM MOBILE VIEW MENU NICE PICT CALL TO ACTION SEASONAL SOCIAL
  • 14. TM PRE HEADER COUPON
  • 15. TM TWITTER CHALLENGE
  • 16. TM PROGRAMMI FEDELTA’ E PREMI LEGATI A FACEBOOK
  • 17. TM EXCLUSIVE PREVIEW
  • 18. TM JUST LIKE US ON (NESSUN INCENTIVO)
  • 19. TM LIKE US (E RISPARMIA IL 20%)
  • 20. TM ELENCO DEI VANTAGGI
  • 21. TM EMOZIONALE
  • 22. TM LIMITED TIME & YOUTUBE
  • 23. TM MA ANCHE TWITTER (EXCLUSIVE OFFER)
  • 24. TM BE FAN (FACEBOOK) OR FOLLOW (TWITTER) ANCD EXCLUSIVE IN- STORE OFFERS
  • 25. TM EXCLUSIVE COUPON VIA TWITTER
  • 26. TM E PER CHIUDERE ANCORA UN PARAGONE
  • 27. TM2009 2010 2011 Si, era tutto molto, E bravo papa’, Sarà anche molto interessante... anche quest’anno (mi) come dici tu.. ma qui hai spaccato :-) l’engagement mi sembra basso...
  • 28. TM GRAZIE! Massimo Fubini, massimo.fubini@contactlab.com @massimofubini www.contactlab.comE NON DIMENTICATEVI DI SCARICARE IL NUOVO EUROPEAN EMAIL MARKETING CONSUMER REPORT 2011 SU WWW.CONTACTLAB.COM

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