Social Media Tools ETC 2009 Maria Niles CEO ConsumerPop Marketing [email_address]
Integrating Social Media Into Your Marketing Strategy <ul><li>The slides that follow list tools that were discussed during...
Listen
Monitoring <ul><li>Google Alerts </li></ul><ul><ul><li>http:// www.google.com /alerts   </li></ul></ul><ul><li>Radian 6 </...
Blog Search <ul><li>Google Blog Search </li></ul><ul><ul><li>http://blogsearch.google.com </li></ul></ul><ul><ul><li>On Go...
RSS Feed Readers <ul><li>Google Reader </li></ul><ul><ul><li>http://www.google.com/reader </li></ul></ul><ul><li>Bloglines...
Participate
Comment: Tracking Services <ul><li>Disqus  </li></ul><ul><ul><li>http://disqus.com/ </li></ul></ul><ul><li>Co.mments </li>...
Social Bookmarking <ul><li>Stumble Upon </li></ul><ul><ul><li>http://www.stumbleupon.com </li></ul></ul><ul><li>Del.icio.u...
Create Content: Publishing Software/Content Management Systems <ul><li>Wordpress  </li></ul><ul><ul><li>Hosted  http://wor...
Social Networking Creation <ul><li>Ning </li></ul><ul><ul><li>http:// www.ning.com </li></ul></ul>
Wikis <ul><li>PB Wiki </li></ul><ul><ul><li>http:// pbwiki.com </li></ul></ul>
Micro Blogging <ul><li>Twitter </li></ul><ul><ul><li>http:// twitter.com </li></ul></ul>
Social Aggregators/Life Streaming <ul><li>Friend Feed </li></ul><ul><ul><li>http:// friendfeed.com </li></ul></ul>
Photo Sharing & Image Hosting <ul><li>Flickr </li></ul><ul><ul><li>http:// flickr.com </li></ul></ul><ul><li>Picasa (Googl...
Video Sharing <ul><li>YouTube (Google) </li></ul><ul><ul><li>http://www.youtube.com </li></ul></ul><ul><li>Vimeo </li></ul...
Video Streaming <ul><li>Ustream </li></ul><ul><ul><li>http:// www.ustream.tv / </li></ul></ul><ul><li>Stickam </li></ul><u...
Publicize Your Content <ul><li>Ping.fm ( http:// ping.fm ) </li></ul><ul><ul><li>Notifies social media services of new pos...
Email Marketing <ul><li>Constant Contact </li></ul><ul><ul><li>http://constantcontact.com </li></ul></ul><ul><li>FeedBurne...
Measure
Blog & Website Analytics <ul><li>Google Analytics </li></ul><ul><ul><li>http:// www.google.com /analytics/ </li></ul></ul>...
Refine Strategy
Examples <ul><li>Facebook: Wiggly Wigglers </li></ul><ul><ul><li>http:// www.facebook.com/group.php?gid =3120520301 </li><...
Upcoming SlideShare
Loading in...5
×

Social Media Tools: ETC 2009

966

Published on

Overview of tools for integrating social media into marketing strategy discussed at the Educational Travel Conference 2009.

0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
966
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
7
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

Social Media Tools: ETC 2009

  1. 1. Social Media Tools ETC 2009 Maria Niles CEO ConsumerPop Marketing [email_address]
  2. 2. Integrating Social Media Into Your Marketing Strategy <ul><li>The slides that follow list tools that were discussed during the “Using Social Media Marketing Effectively: Strategic Architecture for Engagement sessions </li></ul><ul><li>The specific tools listed are not exhaustive but represent some of the best known and most widely used available </li></ul><ul><li>Many of these services are offered by Google allowing integration into a single Google Account </li></ul>
  3. 3. Listen
  4. 4. Monitoring <ul><li>Google Alerts </li></ul><ul><ul><li>http:// www.google.com /alerts </li></ul></ul><ul><li>Radian 6 </li></ul><ul><ul><li>http://www.radian6.com </li></ul></ul><ul><li>Nielsen Buzz Metrics </li></ul><ul><ul><li>http://www.nielsen-online.com/products.jsp?section = pro_buzz </li></ul></ul>
  5. 5. Blog Search <ul><li>Google Blog Search </li></ul><ul><ul><li>http://blogsearch.google.com </li></ul></ul><ul><ul><li>On Google search page, top left menu, navigate to “more” drop down box, click on “blogs” </li></ul></ul><ul><li>Ask </li></ul><ul><ul><li>http:// blogsearch.ask.com </li></ul></ul><ul><li>Technorati </li></ul><ul><ul><li>ranking & authority functions not as widely used as previously </li></ul></ul><ul><ul><li>http://technorati.com/ </li></ul></ul><ul><li>Ice Rocket </li></ul><ul><ul><li>http://www.icerocket.com/ </li></ul></ul><ul><li>Twitter </li></ul><ul><ul><li>http:// search.twitter.com </li></ul></ul>
  6. 6. RSS Feed Readers <ul><li>Google Reader </li></ul><ul><ul><li>http://www.google.com/reader </li></ul></ul><ul><li>Bloglines </li></ul><ul><ul><li>http:// www.bloglines.com / </li></ul></ul><ul><li>My Yahoo </li></ul><ul><ul><li>http://my.yahoo.com/ </li></ul></ul><ul><li>NewsGator </li></ul><ul><ul><li>http:// www.newsgator.com / </li></ul></ul>
  7. 7. Participate
  8. 8. Comment: Tracking Services <ul><li>Disqus </li></ul><ul><ul><li>http://disqus.com/ </li></ul></ul><ul><li>Co.mments </li></ul><ul><ul><li>http://co.mments.com </li></ul></ul><ul><li>coComment </li></ul><ul><ul><li>http://www.cocomment.com/ </li></ul></ul><ul><li>Commentful </li></ul><ul><ul><li>http:// commentful.blogflux.com / </li></ul></ul>
  9. 9. Social Bookmarking <ul><li>Stumble Upon </li></ul><ul><ul><li>http://www.stumbleupon.com </li></ul></ul><ul><li>Del.icio.us </li></ul><ul><ul><li>http://del.icio.us </li></ul></ul><ul><li>Diigio (provides educator accounts) </li></ul><ul><ul><li>http:// www.diigo.com / </li></ul></ul><ul><li>Reddit </li></ul><ul><ul><li>http:// www.reddit.com / </li></ul></ul><ul><li>Digg </li></ul><ul><ul><li>http:// digg.com / </li></ul></ul>
  10. 10. Create Content: Publishing Software/Content Management Systems <ul><li>Wordpress </li></ul><ul><ul><li>Hosted http://wordpress.com </li></ul></ul><ul><ul><li>Self hosted http://wordpress.org </li></ul></ul><ul><li>Blogger (Google) </li></ul><ul><ul><li>Hosted (free) http://blogger.com </li></ul></ul><ul><li>Typepad </li></ul><ul><ul><li>Hosted (paid, tiered) http://www.typepad.com </li></ul></ul><ul><li>Moveable Type </li></ul><ul><ul><li>Self hosted http://moveabletype.org </li></ul></ul><ul><li>Drupal </li></ul><ul><ul><li>Self hosted http:// drupal.org / </li></ul></ul>
  11. 11. Social Networking Creation <ul><li>Ning </li></ul><ul><ul><li>http:// www.ning.com </li></ul></ul>
  12. 12. Wikis <ul><li>PB Wiki </li></ul><ul><ul><li>http:// pbwiki.com </li></ul></ul>
  13. 13. Micro Blogging <ul><li>Twitter </li></ul><ul><ul><li>http:// twitter.com </li></ul></ul>
  14. 14. Social Aggregators/Life Streaming <ul><li>Friend Feed </li></ul><ul><ul><li>http:// friendfeed.com </li></ul></ul>
  15. 15. Photo Sharing & Image Hosting <ul><li>Flickr </li></ul><ul><ul><li>http:// flickr.com </li></ul></ul><ul><li>Picasa (Google) </li></ul><ul><ul><li>http:// picasa.google.com / </li></ul></ul><ul><li>SmugMug </li></ul><ul><ul><li>http://www.smugmug.com/ </li></ul></ul><ul><li>Photobucket </li></ul><ul><ul><li>http:// photobucket.com / </li></ul></ul><ul><li>Photrade </li></ul><ul><ul><li>http:// www.photrade.com / </li></ul></ul>
  16. 16. Video Sharing <ul><li>YouTube (Google) </li></ul><ul><ul><li>http://www.youtube.com </li></ul></ul><ul><li>Vimeo </li></ul><ul><ul><li>http://vimeo.com </li></ul></ul><ul><li>Blip </li></ul><ul><ul><li>http:// blip.tv </li></ul></ul>
  17. 17. Video Streaming <ul><li>Ustream </li></ul><ul><ul><li>http:// www.ustream.tv / </li></ul></ul><ul><li>Stickam </li></ul><ul><ul><li>http:// stickam.com / </li></ul></ul><ul><li>Mogulus </li></ul><ul><ul><li>http:// www.mogulus.com / </li></ul></ul><ul><li>Justin TV </li></ul><ul><ul><li>http:// www.justin.tv / </li></ul></ul>
  18. 18. Publicize Your Content <ul><li>Ping.fm ( http:// ping.fm ) </li></ul><ul><ul><li>Notifies social media services of new posts </li></ul></ul>
  19. 19. Email Marketing <ul><li>Constant Contact </li></ul><ul><ul><li>http://constantcontact.com </li></ul></ul><ul><li>FeedBurner (Google) </li></ul><ul><ul><li>http://feedburner.com </li></ul></ul><ul><li>FeedBlitz </li></ul><ul><ul><li>http:// feedblitz.com </li></ul></ul>
  20. 20. Measure
  21. 21. Blog & Website Analytics <ul><li>Google Analytics </li></ul><ul><ul><li>http:// www.google.com /analytics/ </li></ul></ul><ul><li>Site Meter </li></ul><ul><ul><li>http:// www.sitemeter.com / </li></ul></ul><ul><li>Stat Counter </li></ul><ul><ul><li>http:// www.statcounter.com / </li></ul></ul>
  22. 22. Refine Strategy
  23. 23. Examples <ul><li>Facebook: Wiggly Wigglers </li></ul><ul><ul><li>http:// www.facebook.com/group.php?gid =3120520301 </li></ul></ul><ul><li>Recorded Video: Winter in Yellowstone </li></ul><ul><ul><li>http://blip.tv/file/1802775/ </li></ul></ul><ul><li>Video Streaming: Mardi Gras </li></ul><ul><ul><li>http:// www.mogulus.com/zuluparade </li></ul></ul>
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×