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Social Media Tools: ETC 2009

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Overview of tools for integrating social media into marketing strategy discussed at the Educational Travel Conference 2009.

Overview of tools for integrating social media into marketing strategy discussed at the Educational Travel Conference 2009.


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  • 1. Social Media Tools ETC 2009 Maria Niles CEO ConsumerPop Marketing [email_address]
  • 2. Integrating Social Media Into Your Marketing Strategy
    • The slides that follow list tools that were discussed during the “Using Social Media Marketing Effectively: Strategic Architecture for Engagement sessions
    • The specific tools listed are not exhaustive but represent some of the best known and most widely used available
    • Many of these services are offered by Google allowing integration into a single Google Account
  • 3. Listen
  • 4. Monitoring
    • Google Alerts
      • http:// www.google.com /alerts
    • Radian 6
      • http://www.radian6.com
    • Nielsen Buzz Metrics
      • http://www.nielsen-online.com/products.jsp?section = pro_buzz
  • 5. Blog Search
    • Google Blog Search
      • http://blogsearch.google.com
      • On Google search page, top left menu, navigate to “more” drop down box, click on “blogs”
    • Ask
      • http:// blogsearch.ask.com
    • Technorati
      • ranking & authority functions not as widely used as previously
      • http://technorati.com/
    • Ice Rocket
      • http://www.icerocket.com/
    • Twitter
      • http:// search.twitter.com
  • 6. RSS Feed Readers
    • Google Reader
      • http://www.google.com/reader
    • Bloglines
      • http:// www.bloglines.com /
    • My Yahoo
      • http://my.yahoo.com/
    • NewsGator
      • http:// www.newsgator.com /
  • 7. Participate
  • 8. Comment: Tracking Services
    • Disqus
      • http://disqus.com/
    • Co.mments
      • http://co.mments.com
    • coComment
      • http://www.cocomment.com/
    • Commentful
      • http:// commentful.blogflux.com /
  • 9. Social Bookmarking
    • Stumble Upon
      • http://www.stumbleupon.com
    • Del.icio.us
      • http://del.icio.us
    • Diigio (provides educator accounts)
      • http:// www.diigo.com /
    • Reddit
      • http:// www.reddit.com /
    • Digg
      • http:// digg.com /
  • 10. Create Content: Publishing Software/Content Management Systems
    • Wordpress
      • Hosted http://wordpress.com
      • Self hosted http://wordpress.org
    • Blogger (Google)
      • Hosted (free) http://blogger.com
    • Typepad
      • Hosted (paid, tiered) http://www.typepad.com
    • Moveable Type
      • Self hosted http://moveabletype.org
    • Drupal
      • Self hosted http:// drupal.org /
  • 11. Social Networking Creation
    • Ning
      • http:// www.ning.com
  • 12. Wikis
    • PB Wiki
      • http:// pbwiki.com
  • 13. Micro Blogging
    • Twitter
      • http:// twitter.com
  • 14. Social Aggregators/Life Streaming
    • Friend Feed
      • http:// friendfeed.com
  • 15. Photo Sharing & Image Hosting
    • Flickr
      • http:// flickr.com
    • Picasa (Google)
      • http:// picasa.google.com /
    • SmugMug
      • http://www.smugmug.com/
    • Photobucket
      • http:// photobucket.com /
    • Photrade
      • http:// www.photrade.com /
  • 16. Video Sharing
    • YouTube (Google)
      • http://www.youtube.com
    • Vimeo
      • http://vimeo.com
    • Blip
      • http:// blip.tv
  • 17. Video Streaming
    • Ustream
      • http:// www.ustream.tv /
    • Stickam
      • http:// stickam.com /
    • Mogulus
      • http:// www.mogulus.com /
    • Justin TV
      • http:// www.justin.tv /
  • 18. Publicize Your Content
    • Ping.fm ( http:// ping.fm )
      • Notifies social media services of new posts
  • 19. Email Marketing
    • Constant Contact
      • http://constantcontact.com
    • FeedBurner (Google)
      • http://feedburner.com
    • FeedBlitz
      • http:// feedblitz.com
  • 20. Measure
  • 21. Blog & Website Analytics
    • Google Analytics
      • http:// www.google.com /analytics/
    • Site Meter
      • http:// www.sitemeter.com /
    • Stat Counter
      • http:// www.statcounter.com /
  • 22. Refine Strategy
  • 23. Examples
    • Facebook: Wiggly Wigglers
      • http:// www.facebook.com/group.php?gid =3120520301
    • Recorded Video: Winter in Yellowstone
      • http://blip.tv/file/1802775/
    • Video Streaming: Mardi Gras
      • http:// www.mogulus.com/zuluparade