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Making Recalls Easy
Making Safety Easier. CONSUMERBELL.COM
Making Safety Easier. CONSUMERBELL.COM
RecallMarketplace
	

Mfgr Vendor Retailer
	

Consumers
Making Safety Easier. CONSUMERBELL.COM
Problem
Recalls are Common and Expensive
The biggest obstacles with recalls are:
	
  
1)  Notification
2) Consumer awareness
3) Consumer frustration which hurts brand
image
Making Safety Easier. CONSUMERBELL.COM
The Current System is Inefficient
ConsumerBell Process Current Process
Making Safety Easier. CONSUMERBELL.COM
How We Improve it
1)  Faster, more targeted notifications
2) Lower consumer frustration
We Help with Notifications
Making Safety Easier. CONSUMERBELL.COM
PUBLISHER Bloggers Momables
Media latinamombloggers
Partners Ecomom
Babycenter
BlogFrog
EMAIL / MOBILE
Digital Receipts onereceipt
Informational apps Fooducate
Price checking apps
Recipe apps
RECALLS: paper letters
	
  
	

 	

 	

 	

$
We Offer a Better Experience
Making Safety Easier. CONSUMERBELL.COM
COMPANIES: Online Processing General Electric
Tracking Reports Macy s
Industry News
CONSUMERS: online processing Project Pantry
product interaction MakingSafetyEasier
Consumer News
CALL CENTERS: easy to use
social
web accessible app
	
  
	

 	

 	

 	

$
The Market
Making Safety Easier. CONSUMERBELL.COM
Last	
  Quarter	
  
*Data according to ExpertRecall, Recall Index, Oct 2011	

Making Safety Easier. CONSUMERBELL.COM
We Increase Satisfaction, Save
Money
Making Safety Easier. CONSUMERBELL.COM
HOW:
1)  Offer a better experience for consumers
2) Cut legal and PR costs
We Save Companies Money
Making Safety Easier. CONSUMERBELL.COM
•  No 800#
•  No waiting
•  No custom website
necessary
•  Easy to use
	
  
We can save $1MM /Recall
Food Recall (costs) w/ ConsumerBell
Average recalls range $30MM-$60MM
Ex:
Nut recall: $35MM CB Savings: $1.6MM
*estimated	
  based	
  upon	
  average	
  food	
  recall	
  cost	
  of	
  a	
  completed	
  recall	
  and	
  measured	
  against	
  	
  
ConsumerBell	
  technology	
  and	
  current	
  services.	
  	
  
Making Safety Easier. CONSUMERBELL.COM
Amazon meets Bloomberg for recalls
	
  
The Future
Making Safety Easier. CONSUMERBELL.COM
Mom Bloggers Love Us
And we have easy to install widgets
Making Safety Easier. CONSUMERBELL.COM
Awards
Making Safety Easier. CONSUMERBELL.COM
- Finalist, TheFunded 01/11
-  Finalist, TechStars 02/11
- Social Media for Social Good,
Johnson and Johnson, 04/11
-Finalist, Springboard 06/11
-Top 15 Springboard Company, 10/11
How We Make $
1)  Installation fee (paid by manufacturer)
2) Recall Management Fee
3) Per Unit Fee
Making Safety Easier. CONSUMERBELL.COM
Pipeline
1)  General Electric - current beta users
2)  XXXXX – soft acquisition offer
3)  Unilever – scoping
4)  Pepsico - scoping
5)  XXXX – statement of work
6)  Johnson and Johnson- scoping
Making Safety Easier. CONSUMERBELL.COM
Press and Mentions
Making Safety Easier. CONSUMERBELL.COM
Making Safety Easier. CONSUMERBELL.COM
Team	
  
Making Safety Easier. CONSUMERBELL.COM
Ellie Cachette, Founder
Background in tech and public
health
2MM+ in managed projects
Experience with web apps
Previously with Macys.com
corporate
Wing Lian, CTO
Previously with Social Gaming
Network
Experience w/ Facebook and
LAMP
Successful exit with FriendFacts
Stephanie Haller, Design
UX/UI Designer
Leading creative web designer
Editorial background
Team	
  
Making Safety Easier. CONSUMERBELL.COM
Margaret Kavalaris
Experienced partner at SNR
Denton, leading legal firm for
Startups and technology.
Lic. CA and DC
Eileen Silva, MFA
CFO of Aristotle Circle, experience
With startup fundraising and
Financial scaling. Previously with
Capital Management Group.
ADVISORS
Jody Sherman, ecomom
Serial entrepreneur and angel
Investor
Safe-minded online commerce
Experience with Moms
Brandon Blevans, Esq.
Experience in class action litigation
HR and Corporate counsel
Background in employment law
Amount Description
Dev $40k
•  Realtime plugin, corporate logins, marketplace
Biz Dev $25k •  Mom2.0Summit, Blogher, BGI product conference
Legal $50k •  Corporate setup, trademark, IP defense
GNA $70 •  Operations, salaries, administrative
Lobbyist $15k •  CPSC preferred relationship, FDA voting rights
TOTAL: $200k
What We Have Done
Making Safety Easier. CONSUMERBELL.COM
Next Steps…
Making Safety Easier. CONSUMERBELL.COM
$200,000 investment within current round
Terms:
$7MM Upper Cap ($5MM Lower Cap)
20% discount
7% interest rate
Raised to date: $217,000
Use of funds: product and sales
APPENDIX
Making Safety Easier. CONSUMERBELL.COM
Video Content
More online and streaming content
Making Safety Easier. CONSUMERBELL.COM
Corporate Logins
Making Safety Easier. CONSUMERBELL.COM
Corporate Logins
Making Safety Easier. CONSUMERBELL.COM
Ad Space
Making Safety Easier. CONSUMERBELL.COM
EXAMPLE RECALL
Typical	
  Recall	
  Cost:	
  $35	
  million	
  	
  
Making Safety Easier. CONSUMERBELL.COM

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ConsumerBell Pitchdeck (Jan. 2012)

  • 1. Making Recalls Easy Making Safety Easier. CONSUMERBELL.COM
  • 2. Making Safety Easier. CONSUMERBELL.COM RecallMarketplace Mfgr Vendor Retailer Consumers
  • 3. Making Safety Easier. CONSUMERBELL.COM Problem Recalls are Common and Expensive The biggest obstacles with recalls are:   1)  Notification 2) Consumer awareness 3) Consumer frustration which hurts brand image
  • 4. Making Safety Easier. CONSUMERBELL.COM The Current System is Inefficient ConsumerBell Process Current Process
  • 5. Making Safety Easier. CONSUMERBELL.COM How We Improve it 1)  Faster, more targeted notifications 2) Lower consumer frustration
  • 6. We Help with Notifications Making Safety Easier. CONSUMERBELL.COM PUBLISHER Bloggers Momables Media latinamombloggers Partners Ecomom Babycenter BlogFrog EMAIL / MOBILE Digital Receipts onereceipt Informational apps Fooducate Price checking apps Recipe apps RECALLS: paper letters   $
  • 7. We Offer a Better Experience Making Safety Easier. CONSUMERBELL.COM COMPANIES: Online Processing General Electric Tracking Reports Macy s Industry News CONSUMERS: online processing Project Pantry product interaction MakingSafetyEasier Consumer News CALL CENTERS: easy to use social web accessible app   $
  • 8. The Market Making Safety Easier. CONSUMERBELL.COM
  • 9. Last  Quarter   *Data according to ExpertRecall, Recall Index, Oct 2011 Making Safety Easier. CONSUMERBELL.COM
  • 10. We Increase Satisfaction, Save Money Making Safety Easier. CONSUMERBELL.COM HOW: 1)  Offer a better experience for consumers 2) Cut legal and PR costs
  • 11. We Save Companies Money Making Safety Easier. CONSUMERBELL.COM •  No 800# •  No waiting •  No custom website necessary •  Easy to use  
  • 12. We can save $1MM /Recall Food Recall (costs) w/ ConsumerBell Average recalls range $30MM-$60MM Ex: Nut recall: $35MM CB Savings: $1.6MM *estimated  based  upon  average  food  recall  cost  of  a  completed  recall  and  measured  against     ConsumerBell  technology  and  current  services.     Making Safety Easier. CONSUMERBELL.COM
  • 13. Amazon meets Bloomberg for recalls   The Future Making Safety Easier. CONSUMERBELL.COM
  • 14. Mom Bloggers Love Us And we have easy to install widgets Making Safety Easier. CONSUMERBELL.COM
  • 15. Awards Making Safety Easier. CONSUMERBELL.COM - Finalist, TheFunded 01/11 -  Finalist, TechStars 02/11 - Social Media for Social Good, Johnson and Johnson, 04/11 -Finalist, Springboard 06/11 -Top 15 Springboard Company, 10/11
  • 16. How We Make $ 1)  Installation fee (paid by manufacturer) 2) Recall Management Fee 3) Per Unit Fee Making Safety Easier. CONSUMERBELL.COM
  • 17. Pipeline 1)  General Electric - current beta users 2)  XXXXX – soft acquisition offer 3)  Unilever – scoping 4)  Pepsico - scoping 5)  XXXX – statement of work 6)  Johnson and Johnson- scoping Making Safety Easier. CONSUMERBELL.COM
  • 18. Press and Mentions Making Safety Easier. CONSUMERBELL.COM
  • 19. Making Safety Easier. CONSUMERBELL.COM
  • 20. Team   Making Safety Easier. CONSUMERBELL.COM Ellie Cachette, Founder Background in tech and public health 2MM+ in managed projects Experience with web apps Previously with Macys.com corporate Wing Lian, CTO Previously with Social Gaming Network Experience w/ Facebook and LAMP Successful exit with FriendFacts Stephanie Haller, Design UX/UI Designer Leading creative web designer Editorial background
  • 21. Team   Making Safety Easier. CONSUMERBELL.COM Margaret Kavalaris Experienced partner at SNR Denton, leading legal firm for Startups and technology. Lic. CA and DC Eileen Silva, MFA CFO of Aristotle Circle, experience With startup fundraising and Financial scaling. Previously with Capital Management Group. ADVISORS Jody Sherman, ecomom Serial entrepreneur and angel Investor Safe-minded online commerce Experience with Moms Brandon Blevans, Esq. Experience in class action litigation HR and Corporate counsel Background in employment law
  • 22. Amount Description Dev $40k •  Realtime plugin, corporate logins, marketplace Biz Dev $25k •  Mom2.0Summit, Blogher, BGI product conference Legal $50k •  Corporate setup, trademark, IP defense GNA $70 •  Operations, salaries, administrative Lobbyist $15k •  CPSC preferred relationship, FDA voting rights TOTAL: $200k What We Have Done Making Safety Easier. CONSUMERBELL.COM
  • 23. Next Steps… Making Safety Easier. CONSUMERBELL.COM $200,000 investment within current round Terms: $7MM Upper Cap ($5MM Lower Cap) 20% discount 7% interest rate Raised to date: $217,000 Use of funds: product and sales
  • 24. APPENDIX Making Safety Easier. CONSUMERBELL.COM
  • 25. Video Content More online and streaming content Making Safety Easier. CONSUMERBELL.COM
  • 26. Corporate Logins Making Safety Easier. CONSUMERBELL.COM
  • 27. Corporate Logins Making Safety Easier. CONSUMERBELL.COM
  • 28. Ad Space Making Safety Easier. CONSUMERBELL.COM
  • 29. EXAMPLE RECALL Typical  Recall  Cost:  $35  million     Making Safety Easier. CONSUMERBELL.COM