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Content Marketing-Giving Away Your Secret Sauce: Joe Pulizzi
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Content Marketing-Giving Away Your Secret Sauce: Joe Pulizzi

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The latest in content marketing research; how B2B companies and those that target engineers can leverage content marketing to find and retain more customers; great content marketing examples in …

The latest in content marketing research; how B2B companies and those that target engineers can leverage content marketing to find and retain more customers; great content marketing examples in action.

Visit http://www.controleng.com/events-and-awards/marketing-to-engineers/content-marketing-strategy-giving-away-your-secret-sauce.html to download the slides in pdf format, and to watch the recorded presentation.

Published in: Business, Technology

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  • And let’s start by discussing how we help buyers make better purchasing decisions. Because before we can truly understand what we do for vendors like you, it’s critical to understand what we do for the buyer community.
  • And let’s start by discussing how we help buyers make better purchasing decisions. Because before we can truly understand what we do for vendors like you, it’s critical to understand what we do for the buyer community.
  • And let’s start by discussing how we help buyers make better purchasing decisions. Because before we can truly understand what we do for vendors like you, it’s critical to understand what we do for the buyer community.
  • And let’s start by discussing how we help buyers make better purchasing decisions. Because before we can truly understand what we do for vendors like you, it’s critical to understand what we do for the buyer community.
  • And let’s start by discussing how we help buyers make better purchasing decisions. Because before we can truly understand what we do for vendors like you, it’s critical to understand what we do for the buyer community.
  • Transcript

    • 1. @juntajoeContent MarketingGiving Away Your Secret SauceJoe PulizziFounder, Content Marketing Institute
    • 2. @juntajoeJoe Pulizzi (@juntajoe)
    • 3. @juntajoe
    • 4. @juntajoe
    • 5. @juntajoe
    • 6. @juntajoe
    • 7. @juntajoe
    • 8. @juntajoeSearch EngineOptimizationLeadGenerationSocial MediaSTORYTELLING
    • 9. @juntajoeExample oftrying…
    • 10. @juntajoe
    • 11. @juntajoe
    • 12. @juntajoe
    • 13. @juntajoeI see the futureand it is____________
    • 14. @juntajoe
    • 15. @juntajoe
    • 16. @juntajoe
    • 17. @juntajoe
    • 18. @juntajoe
    • 19. @juntajoeRed Bull – The Media Co.
    • 20. @juntajoeShow Me theResearch!
    • 21. @juntajoe
    • 22. @juntajoe
    • 23. @juntajoe
    • 24. @juntajoe
    • 25. @juntajoe54%Increasing
    • 26. @juntajoeWhy Are We Here?Just 36% believe theircontent marketing is effective
    • 27. @juntajoeOur Biggest ContentMarketing Challenge• Producing Enough Content• Producing the Kind of Contentthat Engages
    • 28. @juntajoeTHE PROBLEM WITHWHAT?
    • 29. @juntajoe
    • 30. @juntajoe
    • 31. @juntajoe
    • 32. @juntajoe
    • 33. @juntajoeWHY?
    • 34. @juntajoeSearch EngineOptimizationLeadGenerationSocial MediaContent MarketingMission
    • 35. @juntajoeWhy?
    • 36. @juntajoe
    • 37. @juntajoe
    • 38. @juntajoe
    • 39. @juntajoe
    • 40. @juntajoe
    • 41. @juntajoe
    • 42. @juntajoe
    • 43. @juntajoe
    • 44. @juntajoe
    • 45. @juntajoeWhy?
    • 46. @juntajoeWhy?Welcome to Inc.com, the placewhere entrepreneurs and businessowners can find useful information,advice, insights, resources andinspiration for running and growingtheir businesses.
    • 47. @juntajoeWhy?Welcome to Inc.com, the placewhere entrepreneurs and businessowners can find useful information,advice, insights, resources andinspiration for running and growingtheir businesses.1. Core Target Audience2. What Will Be Delivered3. The Outcome for theAudience
    • 48. @juntajoeStory Explosion
    • 49. @juntajoeHighly Atomized Within 5 Key Topic AreasAt least 20 unique pieces of content for each of 100+ keywords per year.
    • 50. @juntajoeManaging the Process
    • 51. @juntajoeThe Content Marketing TeamTypical roles within your existing team…Chief ContentOfficerManagingEditorsContentProducersChiefListeningOfficersContentCreators
    • 52. @juntajoeSocial MediaPublic RelationsMarketingEmailMobileSearch
    • 53. @juntajoeLeveraging Employeesin Content Creation
    • 54. @juntajoe
    • 55. @juntajoe
    • 56. @juntajoe
    • 57. @juntajoe
    • 58. @juntajoeAWARENESSSEONURTURINGLEAD NURTURINGPUBLIC RELATIONSEMAILCRM / SOCIALLOYALTY PROGRAMCUSTOMER EVENTS
    • 59. @juntajoeBuilding a Followingthrough Content &Community
    • 60. @juntajoe
    • 61. @juntajoe
    • 62. @juntajoe
    • 63. @juntajoe
    • 64. @juntajoe
    • 65. @juntajoeA Rising Tide Lifts All Ships
    • 66. @juntajoe
    • 67. @juntajoeDefine Your Hit List of Influencers
    • 68. @juntajoe
    • 69. @juntajoe
    • 70. @juntajoe
    • 71. @juntajoeGet Uncomfortable:If you don’t feel likeyou are going to run offthe road, you are notdriving fast enough.http://taylordowns.com
    • 72. @juntajoeJoe Pulizzijoe@contentinstitute.com • @juntajoe on TwitterWeek of Sept. 9, 2013CLEVELAND, OH