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@juntajoeContent MarketingGiving Away Your Secret SauceJoe PulizziFounder, Content Marketing Institute
@juntajoeJoe Pulizzi (@juntajoe)
@juntajoe
@juntajoe
@juntajoe
@juntajoe
@juntajoe
@juntajoeSearch EngineOptimizationLeadGenerationSocial MediaSTORYTELLING
@juntajoeExample oftrying…
@juntajoe
@juntajoe
@juntajoe
@juntajoeI see the futureand it is____________
@juntajoe
@juntajoe
@juntajoe
@juntajoe
@juntajoe
@juntajoeRed Bull – The Media Co.
@juntajoeShow Me theResearch!
@juntajoe
@juntajoe
@juntajoe
@juntajoe
@juntajoe54%Increasing
@juntajoeWhy Are We Here?Just 36% believe theircontent marketing is effective
@juntajoeOur Biggest ContentMarketing Challenge• Producing Enough Content• Producing the Kind of Contentthat Engages
@juntajoeTHE PROBLEM WITHWHAT?
@juntajoe
@juntajoe
@juntajoe
@juntajoe
@juntajoeWHY?
@juntajoeSearch EngineOptimizationLeadGenerationSocial MediaContent MarketingMission
@juntajoeWhy?
@juntajoe
@juntajoe
@juntajoe
@juntajoe
@juntajoe
@juntajoe
@juntajoe
@juntajoe
@juntajoe
@juntajoeWhy?
@juntajoeWhy?Welcome to Inc.com, the placewhere entrepreneurs and businessowners can find useful information,advice, insig...
@juntajoeWhy?Welcome to Inc.com, the placewhere entrepreneurs and businessowners can find useful information,advice, insig...
@juntajoeStory Explosion
@juntajoeHighly Atomized Within 5 Key Topic AreasAt least 20 unique pieces of content for each of 100+ keywords per year.
@juntajoeManaging the Process
@juntajoeThe Content Marketing TeamTypical roles within your existing team…Chief ContentOfficerManagingEditorsContentProdu...
@juntajoeSocial MediaPublic RelationsMarketingEmailMobileSearch
@juntajoeLeveraging Employeesin Content Creation
@juntajoe
@juntajoe
@juntajoe
@juntajoe
@juntajoeAWARENESSSEONURTURINGLEAD NURTURINGPUBLIC RELATIONSEMAILCRM / SOCIALLOYALTY PROGRAMCUSTOMER EVENTS
@juntajoeBuilding a Followingthrough Content &Community
@juntajoe
@juntajoe
@juntajoe
@juntajoe
@juntajoe
@juntajoeA Rising Tide Lifts All Ships
@juntajoe
@juntajoeDefine Your Hit List of Influencers
@juntajoe
@juntajoe
@juntajoe
@juntajoeGet Uncomfortable:If you don’t feel likeyou are going to run offthe road, you are notdriving fast enough.http://t...
@juntajoeJoe Pulizzijoe@contentinstitute.com • @juntajoe on TwitterWeek of Sept. 9, 2013CLEVELAND, OH
Content Marketing-Giving Away Your Secret Sauce: Joe Pulizzi
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Content Marketing-Giving Away Your Secret Sauce: Joe Pulizzi

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The latest in content marketing research; how B2B companies and those that target engineers can leverage content marketing to find and retain more customers; great content marketing examples in action.

Visit http://www.controleng.com/events-and-awards/marketing-to-engineers/content-marketing-strategy-giving-away-your-secret-sauce.html to download the slides in pdf format, and to watch the recorded presentation.

Published in: Business, Technology
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  • And let’s start by discussing how we help buyers make better purchasing decisions. Because before we can truly understand what we do for vendors like you, it’s critical to understand what we do for the buyer community.
  • And let’s start by discussing how we help buyers make better purchasing decisions. Because before we can truly understand what we do for vendors like you, it’s critical to understand what we do for the buyer community.
  • And let’s start by discussing how we help buyers make better purchasing decisions. Because before we can truly understand what we do for vendors like you, it’s critical to understand what we do for the buyer community.
  • And let’s start by discussing how we help buyers make better purchasing decisions. Because before we can truly understand what we do for vendors like you, it’s critical to understand what we do for the buyer community.
  • And let’s start by discussing how we help buyers make better purchasing decisions. Because before we can truly understand what we do for vendors like you, it’s critical to understand what we do for the buyer community.
  • Transcript of "Content Marketing-Giving Away Your Secret Sauce: Joe Pulizzi"

    1. 1. @juntajoeContent MarketingGiving Away Your Secret SauceJoe PulizziFounder, Content Marketing Institute
    2. 2. @juntajoeJoe Pulizzi (@juntajoe)
    3. 3. @juntajoe
    4. 4. @juntajoe
    5. 5. @juntajoe
    6. 6. @juntajoe
    7. 7. @juntajoe
    8. 8. @juntajoeSearch EngineOptimizationLeadGenerationSocial MediaSTORYTELLING
    9. 9. @juntajoeExample oftrying…
    10. 10. @juntajoe
    11. 11. @juntajoe
    12. 12. @juntajoe
    13. 13. @juntajoeI see the futureand it is____________
    14. 14. @juntajoe
    15. 15. @juntajoe
    16. 16. @juntajoe
    17. 17. @juntajoe
    18. 18. @juntajoe
    19. 19. @juntajoeRed Bull – The Media Co.
    20. 20. @juntajoeShow Me theResearch!
    21. 21. @juntajoe
    22. 22. @juntajoe
    23. 23. @juntajoe
    24. 24. @juntajoe
    25. 25. @juntajoe54%Increasing
    26. 26. @juntajoeWhy Are We Here?Just 36% believe theircontent marketing is effective
    27. 27. @juntajoeOur Biggest ContentMarketing Challenge• Producing Enough Content• Producing the Kind of Contentthat Engages
    28. 28. @juntajoeTHE PROBLEM WITHWHAT?
    29. 29. @juntajoe
    30. 30. @juntajoe
    31. 31. @juntajoe
    32. 32. @juntajoe
    33. 33. @juntajoeWHY?
    34. 34. @juntajoeSearch EngineOptimizationLeadGenerationSocial MediaContent MarketingMission
    35. 35. @juntajoeWhy?
    36. 36. @juntajoe
    37. 37. @juntajoe
    38. 38. @juntajoe
    39. 39. @juntajoe
    40. 40. @juntajoe
    41. 41. @juntajoe
    42. 42. @juntajoe
    43. 43. @juntajoe
    44. 44. @juntajoe
    45. 45. @juntajoeWhy?
    46. 46. @juntajoeWhy?Welcome to Inc.com, the placewhere entrepreneurs and businessowners can find useful information,advice, insights, resources andinspiration for running and growingtheir businesses.
    47. 47. @juntajoeWhy?Welcome to Inc.com, the placewhere entrepreneurs and businessowners can find useful information,advice, insights, resources andinspiration for running and growingtheir businesses.1. Core Target Audience2. What Will Be Delivered3. The Outcome for theAudience
    48. 48. @juntajoeStory Explosion
    49. 49. @juntajoeHighly Atomized Within 5 Key Topic AreasAt least 20 unique pieces of content for each of 100+ keywords per year.
    50. 50. @juntajoeManaging the Process
    51. 51. @juntajoeThe Content Marketing TeamTypical roles within your existing team…Chief ContentOfficerManagingEditorsContentProducersChiefListeningOfficersContentCreators
    52. 52. @juntajoeSocial MediaPublic RelationsMarketingEmailMobileSearch
    53. 53. @juntajoeLeveraging Employeesin Content Creation
    54. 54. @juntajoe
    55. 55. @juntajoe
    56. 56. @juntajoe
    57. 57. @juntajoe
    58. 58. @juntajoeAWARENESSSEONURTURINGLEAD NURTURINGPUBLIC RELATIONSEMAILCRM / SOCIALLOYALTY PROGRAMCUSTOMER EVENTS
    59. 59. @juntajoeBuilding a Followingthrough Content &Community
    60. 60. @juntajoe
    61. 61. @juntajoe
    62. 62. @juntajoe
    63. 63. @juntajoe
    64. 64. @juntajoe
    65. 65. @juntajoeA Rising Tide Lifts All Ships
    66. 66. @juntajoe
    67. 67. @juntajoeDefine Your Hit List of Influencers
    68. 68. @juntajoe
    69. 69. @juntajoe
    70. 70. @juntajoe
    71. 71. @juntajoeGet Uncomfortable:If you don’t feel likeyou are going to run offthe road, you are notdriving fast enough.http://taylordowns.com
    72. 72. @juntajoeJoe Pulizzijoe@contentinstitute.com • @juntajoe on TwitterWeek of Sept. 9, 2013CLEVELAND, OH

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