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Competitive Positioning: Start with a Market Profile

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Your competitive positioning is the foundation for your entire business. Learn how to create a strong market profile that is the foundation for your competitive positioning and brand strategy.

Your competitive positioning is the foundation for your entire business. Learn how to create a strong market profile that is the foundation for your competitive positioning and brand strategy.

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  • 1. Competitive Positioning Strategy
    Start with a Market Profile
  • 2. Competitive Positioning Overview
    The foundation for a successful business.
  • 3. Strategy Questions
  • 4. Create a Market Profile
    Creates a picture of the market and the typical buyer’s distinctive characteristics.
    Build your brand for these buyers.
  • 5. Step 1: Quantitative Research
    Classical Market Profiling Approach
  • 6. B2B Example
  • 7. Geography
    Define the geographical location of customers.
    Is the product
    multi-cultural?
    Is positioning local, national, or global?
  • 8. Add Detail
    Demographic Traits
  • 9. B2B Demographical Analysis
  • 10. End-User Demographical Analysis
  • 11. Size and Trends
    For Both B2B and Consumer Markets
  • 12. Step 2: Qualitative Research
    Modern Approach
  • 13. Include the Human Elements
    Market to Real People, Not Statistics
  • 14. Examine the Psychological Motivations
    • What issues do your customers face?
    • 15. What are their pains and desires?
    • 16. Who is the decisionmaker for the purchase?
    • 17. Are there multiple influencers in the decision?
    • 18. What are the purchasing processes and key players?
    • 19. What is the buyer personality?
  • End Goal
    Paint a Clear Picture of Your Buyer
  • 20. Where to Use
    Share with your Team!
  • 21. Next Steps
    Use Market Profile to Define Brand Strategy
  • 22. Additional Resources
    Brand Strategy & Competitive Positioning Tools
    www.marketingmo.com

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