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Energy bc hydro 02 05 2013
Energy bc hydro 02 05 2013
Energy bc hydro 02 05 2013
Energy bc hydro 02 05 2013
Energy bc hydro 02 05 2013
Energy bc hydro 02 05 2013
Energy bc hydro 02 05 2013
Energy bc hydro 02 05 2013
Energy bc hydro 02 05 2013
Energy bc hydro 02 05 2013
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Energy bc hydro 02 05 2013

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  • 1. P. Anna Paddon Building BC Hydro into a Better Brand7 Steps to Building BC Hydrointo a Better Brand P. Anna Paddon Building BC Hydro into a Better Brand Feb 05 2013
  • 2. Who are we as a company?• Define BC Hydro: company image, low cost renewable sustainable energy. Domestic Use – Our image represents who we are and what we stand for ● Clean Energy Act by Matthew Burrows on Apr 28, 2010 at 4:08 pm NDP energy criticJohn Horgan promises that when the B.C. Liberals’ Clean Energy Act comes up for debate in the legislature, “You’ll be hearing me screaming a lot more.” Horgan made this comment to the Straight yesterday (April 27), the day before the B.C. government announced it was introducing a Clean Energy Act with the aim of creating jobs, reducing greenhouse-gas emissions, and ensuring the province remains electricity self-sufficient. “There is going to be a Clean Energy Act tabled that will probably demonstrate that Site C is not an alternative to run-of-river and private power, but is in fact going to be the subsidy and the backstop for this interruptible power,” Horgan said by phone... April 22, B.C. energy minister Blair Lekstrom told the Straight, “Our plan right now, and this holds true, is that Site C is for our domestic use in British Columbia.” BC Energy Minister Blair Lekstrom P. Anna Paddon Building BC Hydro into a Better Brand Feb 05 2013
  • 3. Step 1 - Defining our valuesand our audience• What are our company values? Consumer Economics.• Why do people buy our products or services?• Who is our target audience/those that we serve? Target our audience with business/those that we serve?• Why is your company better? BC Hydro offers economic renewable sustainable energy and business; in the energy field. P. Anna Paddon Building BC Hydro into a Better Brand Feb 05 2013
  • 4. Step 2 – Colors, typography and graphics• Our colors, typography, and graphics, convey our values as they show elements in energy fields. – Design elements that play an important role in the energy field. Perceived as both an energy distributor and developer and as a both a business developer, in the energy market, we are partners in BC and the world.• A friendly and approachable company? We are a strong, stable, secure company? – We want to align our logo, colors, type and graphicsP.around thatHydro into a Better Brand Feb 05 2013 energy. Anna Paddon Building BC ideal, we deal in
  • 5. Step 3 – Brand Guidelines• Brand Guidelines creates a document that not only expresses the logo, other trademarks, the value proposition, mission statement, colors for print and web, and types of graphics but to make use of the economic information.• Many people can use these guidelines, including marketing, sales, product development, support, executive staff, human resources, IT, to form business and companies. P. Anna Paddon Building BC Hydro into a Better Brand Feb 05 2013
  • 6. Step 4 - Resources• Don’t lose momentum! A lot of work goes into energy production and the materials needed for building an economic energy brand; so launch new brands.• Take all of the graphic assets, logo, variations, graphic files, brand guidelines, office templates, provincial development plans, and place them in many areas so that all can view them and take part in building BC Energy.• News, post office, intranets, portals, wikis, and web sites on the internet. Get the word out! P. Anna Paddon Building BC Hydro into a Better Brand Feb 05 2013
  • 7. Step 5 - Consistency• Consistently represent our brand across all impressions: BC Hydro Renewable Sustainable Economic Energy for the Public and Development.• Whether it’s a web site advertisement, a press release, a company T-shirt, a data-sheet, or a product, use the same logo, colors, type, graphic families and soon people with identify BC Hydro, Renewable Sustainable Economic Energy for the Public, Industry, and Development. as our brand P. Anna Paddon Building BC Hydro into a Better Brand Feb 05 2013
  • 8. Step 6 – Review and Renew• It’s important! Lets assess BC Hydro. – Ask people what they think about the economics of renewable and sustainable energy in our company – Ask them about our brand of energy, the costs involved. and how renewable and sustainable energy it makes them feel.• Make modifications until you get it right to last years or a lifetime P. Anna Paddon Building BC Hydro into a Better Brand Feb 05 2013
  • 9. Step 7 – Make it fun• Have fun develop and share renewable and sustainable energy with the world.• It takes a little bit of strategic planning and focus, but once we do the legwork, BC Hydro, our corporation, brand can create value and sales for years to come Thank YouP. Anna Paddon Building BC Hydro into a Better Brand Feb 05 2013 P. Anna Paddon Building BC Hydro into a Better Brand Feb 05 2013
  • 10. Step 7 – Make it fun• Have fun develop and share renewable and sustainable energy with the world.• It takes a little bit of strategic planning and focus, but once we do the legwork, BC Hydro, our corporation, brand can create value and sales for years to come Thank YouP. Anna Paddon Building BC Hydro into a Better Brand Feb 05 2013 P. Anna Paddon Building BC Hydro into a Better Brand Feb 05 2013

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