Today’s presentation will cover the following topics: We will discuss the many benefits of using on-line registration to track and analyze participation. We will also cover many of the varied ways you can keep in touch with your constituents, encourage participation and reach those people that are not currently part of your contact list. We will touch on ways you can measure the success of your event and how you can use this information to plan even better, more robust events in the future. I will finish by sharing Event Marketing Best Practices.
Professional looking communications improve the reputation of the organization. Sending informative emails about the event and your cause makes you trusted resource and builds credibility for the work you are doing.
The fun part is promoting your event, so “Let them know and they’ll show!” Let’s start with Invitations: Don’t forget to always send a “Save the Date!” Personal invitations to pre-existing networks of donors and friends through multiple channels have been rated as the most effective methods for communicating. Website: Here, provide the event details and don’t forget a “Join my mailing list” button.Social Media: Keep audience engaged throughout the promotion process by highlighting exciting new speakers and keeping them informed of interesting changes/additions to the program. We’ll further discuss Social Media in today’s presentation and provide context to using it. Remember, communicate where your audience is listening, and they are on Social Media. Attendees who feel more engaged and connected with the organization are less likely to cancel.
Using Event Marketing from Constant Contact, we’ll see that it’s 1) Time Saving, 2) Easy to use, 3) An online place for centralized information and ultimately will mean a better and smoother event for you and your attendees. In the past, manual registrationand a high number of people paying “at the door” resulted in an organization having to make a “best guess” in regards to food and facility size. Pre-registration reduces waste of precious time, money and resources, something nonprofits are constantly seeking. Another time saver is that info is more accurate, since participants self-register.EvM is also so easy to use, volunteers who are new to using CTCT, are able to quickly step-in and help.In addition, CTCT allows you Plan a better event when you know who is coming. Based on the registration “title” field, a lecture-type session could become a CEO Roundtable discussion, delivering more value to the participants. All of these benefits make for a smoother, more efficiently run conference, fundraiser or special event. Simply put, you get better event planning with Constant Contact Event Marketing.
Online event marketing promoting workshops, seminars and more