Be sure your event is not scheduled at the same time as another
Assign a back-up person and have contingency plans
Prepare staff in case of questions or issues (Fire Drill)
Include enough breaks in the agenda
Provide WIFI if not already available
Audience Goal Your Goal Size of Event Participate, but not faceless attendee Increase attendance Networking Aspect Make connections and learn Organizing and Loyalty Content Focus Learn from experts Correctly set level of intensity and delivery of content
Consider building an “Ideal” attendee profile using:
Other (Industry, Educational background, Geography)
New Relationships Current Relationships It’s 6-7 times more expensive to gain a customer than to retain a customer 1 Repeat customers spend 67 percent more 2 After 10 purchases, a customer has already referred up to 7 people 2
Use homepage for more promotional details and drive desire to attend.
Match the branding and colors of your website to your event homepage.
“ The homepage flexibility provides a fantastic outlet for other complementary marketing strategies such as posting for social networking and affiliates websites.”- Shannon Beth Harrington, SB Cre8tive