Event Marketing A - Z

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Event Marketing A - Z

  1. 1. EVENT MARKETINGFROM A TO ZSTEP 1: SETTING UP YOUR EVENTCREATE CREATE ADD SET UP IDENTIFYAN EVENT THEME AN EVENT SITE: AGENDA, SPEAKERS’ YOUR REGISTRATION AND CREATE YOURAND LOGO ADD YOUR EVENT DETAILS, INFO, DIRECTIONS TO TRACK HEAD COUNT, INVITATION LIST AGENDA AND A AND HOTEL COLLECT FEES, ETC CALENDAR WIDGET RECOMMENDATIONSSTEP 2: PROMOTION 1. SEND OUT A 2. POST UPDATES ON “SAVE THE DATE” EMAIL. YOUR SOCIAL MEDIA PROFILES 3. USE A QR CODE FOR YOUR 4. CREATE A BRIEF INVITATIONS AND EVENT MATERIALS, SUCH VIDEO INVITATION & AS PRESENTATIONS AND HAND-OUTS. POST ON 5. WRITE BLOG POSTS ABOUT THE EVENT 6. REFER TO THE EVENT WITH A CALL-TO-ACTION TO DRIVE REGISTRATIONS FROM OTHER SITES AND OFFERS.STEP 3: SOCIAL MEDIA-SPECIFIC EVENT PROMOTION PREPARE TWEETS YOUR EMPLOYEES CAN SHARE. ADD SOCIAL MEDIA SHARING LINKS THROUGHOUT YOUR EVENT PAGES.ALWAYS INCLUDE A HASHTAG WHEN PROMOTING THE EVENT ON TWITTER.START A COUNTDOWN TO YOUR EVENT ON TWITTER. 8...7...6...5...4... 3...2... 1 FOR FACEBOOK PROMOTION, POST IMAGES OF PREVIOUS EVENTS. LAUNCH FACEBOOK “LIKE” PROMOTIONS WITH DISCOUNT CODES. SEND LINKEDIN GROUP INVITATIONS.STEP 4: TRACK YOUR PROGRESS MEASURE REGISTRATIONS KEEP CHECK BY CHANNEL, SUCH AS EMAIL, HOW MANY HAVE SOCIAL MEDIA TRACK REGISTERED AND DETERMINE IF YOU AND REFERRALS OF YOUR EMAIL CTR NEED TO CLOSE REGISTRATIONSTEP 5: RUNNING THE EVENT 1. DOWNLOAD A CHECK-IN APP TO CHECK IN REGISTRANTS AT YOUR EVENT 2. DO LIVE- BLOGGING DURING THE EVENT 4. POST PHOTOS IN REAL-TIME USING SOCIAL MEDIA 3.  VIDEO RECORD RECORD THE EVENTSTEP 6: FOLLOW-UP POST EVENT SEND A SURVEY TO ALL ATTENDEES OFFER ARCHIVED EVENT MATERIALS TO NON-ATTENDEES. PRODUCE A VIDEO SUMMARIZING THE EXPERIENCE. REMIND PEOPLE OF YOUR UPCOMING EVENTS AND GET EARLY REGISTRATIONS WANT TO MARKET YOUR EVENTS THE RIGHT WAY? LEARN HOW IN THE FREE WEBINAR HOSTED BY HUBSPOT & CONSTANT CONTACT: WWW.HUBSPOT.COM/EVENTS© 2011 HUBSPOT. ALL RIGHTS RESERVED. HUBSPOT.COM

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