New survey results from Constant Contact in celebration of Small Business Saturday
82%

of small businesses say loyal customers are the
number one way that they grow their business.
What factors are helpin...
What exactly does “growth” mean to small
businesses? Here’s how they ranked its
meaning:

1. More revenue
2. More customer...
How do you achieve customer loyalty?

Offering a great
Sustained
product or service communications
through email
newslette...
What are the roadblocks to growth?
29% say finding new customers.
23% cite not having the time.
16% point to the tough eco...
´Tis the season to be busy.
What is your busiest season?

Fall

Winter

Spring

Summer

What percentage of your overall (a...
Holiday Payoffs
52%

said that new holiday customers become repeat,
loyal customers
Yet…

28% still do no advanced plannin...
Of the 72% that plan ahead, here’s what they do:

Increase inhouse
marketing
activities

Increase online
and in-store
prom...
Small Business Saturday

Prior to this year, have you ever
participated in Small Business Saturday?

Yes

No

What do you ...
The majority of those who have participated in Small Business Saturday in
the past, plan to do so again this year.

Yes

N...
About the survey
This Constant Contact-sponsored survey was administered in October of 2013 to 854
B2C small business part...
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Holiday Shoppers Equal Big Payoffs for Small Business - New survey results from Constant Contact in celebration of Small Business Saturday

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Customer loyalty pays, according to new survey data from Constant Contact. Of those business-to-consumer (B2C) small businesses surveyed in October 2013, a resounding 82 percent said loyal customers are the number one way that they grow their business, followed by online marketing tools (66 percent), a stronger economy (50 percent), and skilled employees (47 percent). As for how they earn that loyalty: 90 percent said by offering a great product or service; 60 percent cited sustained customer communications through email, and 49 percent through social media channels.
So loyal customers are a top driver of business growth—but what exactly does “growth” mean to small businesses? Turns out, not every small business has grand plans to expand beyond their flagship location. Fifty-seven percent of respondents defined business growth as more revenue. More customers (40 percent) came in as the second most-cited definition of growth, and expanded inventory placed a distant third at 1.5 percent. Other definitions included more employees, expanded space in current location, and more locations.

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Holiday Shoppers Equal Big Payoffs for Small Business - New survey results from Constant Contact in celebration of Small Business Saturday

  1. 1. New survey results from Constant Contact in celebration of Small Business Saturday
  2. 2. 82% of small businesses say loyal customers are the number one way that they grow their business. What factors are helping to build your business? Loyal customers Online marketing tools Stronger economy Skilled employees Customer events Promotions and coupons Back-end technology automation None of these
  3. 3. What exactly does “growth” mean to small businesses? Here’s how they ranked its meaning: 1. More revenue 2. More customers 3. More inventory 4. More employees 5. Expanded space in current location 6. More locations
  4. 4. How do you achieve customer loyalty? Offering a great Sustained product or service communications through email newsletters Sustained communications through social media channels Face-to-face time Value-added online through events promotions Other
  5. 5. What are the roadblocks to growth? 29% say finding new customers. 23% cite not having the time. 16% point to the tough economy. Finding new I don’t have customers time to do the things I’d need to do to focus on growth Tough economy I don’t have the money to invest in growth Increased competition Other Marketing costs Customer turnover I don’t have any hurdles Employee turnover
  6. 6. ´Tis the season to be busy. What is your busiest season? Fall Winter Spring Summer What percentage of your overall (annual) profits come from your busiest season? 26-50% I don't know More than 50% 0-25%
  7. 7. Holiday Payoffs 52% said that new holiday customers become repeat, loyal customers Yet… 28% still do no advanced planning for the holidays. When do you start planning for the holiday season? Two to three months in advance I don't plan for the holiday season One month in advance More than three Between 2 and 4 months in weeks in advance advance
  8. 8. Of the 72% that plan ahead, here’s what they do: Increase inhouse marketing activities Increase online and in-store promotions Nothing Run Small Business Saturday promotions Order more inventory Other Partner with Hire more staff Increase my local biz outside association marketing help
  9. 9. Small Business Saturday Prior to this year, have you ever participated in Small Business Saturday? Yes No What do you expect to gain from participating in Small Business Saturday this year? It will help It will deliver It will deliver a create new customers quick boost in awareness for sales my business I like the marketing materials provided Other
  10. 10. The majority of those who have participated in Small Business Saturday in the past, plan to do so again this year. Yes No Unsure Of those who have not participated in the event in the past, 52% still don’t have plans to start. Why not? Many answered “I don’t think I’ll get more business from it.” Other I don’t think I don’t think I don’t know I don’t know I have I’ll get more it’s worth enough of other participated business the time about it businesses in the past from it in my area and didn’t doing it find value in it
  11. 11. About the survey This Constant Contact-sponsored survey was administered in October of 2013 to 854 B2C small business participants in the Constant Contact Small Biz Council – a research panel of US small businesses recruited from the Constant Contact customer base. This survey is part of an ongoing series about the state of small businesses and the ways they connect with, and grow, their audiences. Resources For additional resources visit: http://www.constantcontact.com/holiday Constant Contact’s Blog: http://blogs.constantcontact.com/

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