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Growing Contacts, Growing Business

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Why, and how, small businesses are making email list growth a company-wide initiative.

Why, and how, small businesses are making email list growth a company-wide initiative.

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    Growing Contacts, Growing Business Growing Contacts, Growing Business Presentation Transcript

    • Growing Contacts, GrowingBusinessWhy, and how, small businesses are making email listgrowth a company-wide initiative
    • 57% of small businessesindicate that they areactively trying to growtheir list “at all times.”List growth has become an objective that now expands beyond the point of sale ornetworking events. Small businesses realize that any customer interaction has thepotential to develop in to a more consistent, ongoing relationship.Share This:
    • Overall, small businessesrealize that engagingcustomers via email leads to astronger customeridentification with their brand,directly driving positivebusiness results.44 percent of small businesses say repeat business is theprimary reason for building their lists. 39 percent identifyrelationship building as being the most important reason.Share This:
    • More than two-thirds ofsmall businesses train theiremployees to requestcustomer contact info.It’s not just the small business owners or marketers looking togrow lists. It’s everyone.Share This:
    • Of those using online list growth tools, 92 percent of smallbusinesses use sign-up forms on their website, and 46percent of use online email sign-up tools on Facebook.Digital interactions with customers have become themost common interactions for small businesses, and theyare realizing that websites and social media profiles needto integrate with list growth efforts.Share This:
    • Almost six in ten small businesses collect contactinformation at events via sign-up sheets.There are a host of tried and true ways thatpeople can sign up for email lists – both onlineand offline.Share This:
    • • Learn more about this survey at news.constantcontact.com/research• About this research– Conducted by Constant Contact in January 2013.– Included results from 717 customers of Constant Contact’s email marketing product, including B2Band B2C businesses, as well as nonprofit organizations.• Media ContactErika Tower(781) 482-7039pr@constantcontact.comShare This: