Building Your Business As A Constant Contact Partner


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When you partner with Constant Contact we help your business thrive. These are strategies that any Partner can use to improve their consulting or marketing business.

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Building Your Business As A Constant Contact Partner

  1. 1. Building Your Business with Constant Contact Copyright © 2010 Constant Contact Inc.
  2. 2. Webinar Agenda ■ The Value of Partnering with Constant Contact ■ Partner Selling Models ■ Practice What You Pitch ■ Bringing the Business to You ■ Just Referring ■ Going to Them g ■ Integrating Your App ■ Additional Benefits Copyright © 2010 Constant Contact, Inc.
  3. 3. The Value of Partnering: The Company ■ Over 350k Customers ■ Multi-Product Suite ■ 97% Deliverability ■ 2009 Stevie Awards “Company of the Year” Company Year ■ Publically Traded ■ Top 10 book in Small B i S ll Business Trends' T d ' 2009 Small Business Book Awards Copyright © 2010 Constant Contact, Inc.
  4. 4. The Value of Partnering: The Benefits ■ Free Account For Your Marketing ■ Dedicated Account Managers ■ Trials For All Your Clients ■ F Free S Support For Y t F Your Cli t Clients ■ Marketing Support ■ A Partner portal loaded with marketing collateral, logos, banners, etc. ■ Free Professional Seminars and Training ■ Free access to the Constant Contact Experts Program ■ Free on-going educational webinars, newsletters, and regional events ■ Exclusive Access ■ E l notice on Constant Contact product enhancements Early i C C d h ■ Beta testing of new Constant Contact products Copyright © 2010 Constant Contact, Inc.
  5. 5. Partner Selling Models ■ The Referrer ■ The Business Solution Provider ■ The Integrator Copyright © 2010 Constant Contact, Inc.
  6. 6. Partner Selling Models: The New Partner Sales Funnel Marketing Awareness Consideration Evaluation Purchase $$$$ Opinion & Referral Talk Word of Mouth/Social Media Copyright © 2010 Constant Contact, Inc.
  7. 7. Practice What You Pitch: Your Free Account ■ Email Marketing ■ Create content that can’t just be found on your website. j y ■ Make articles short and link back to your blog for longer articles ■ Promote upcoming events or promotions to prospective clients ■ Make it personal – Success Tips, Life Lessons, 10 Things All Beginners p p g g Should Know, etc. ■ Event Marketing ■ Throw a free event or seminar for new or current clients. ■ Develop a raving client community ■ Online Survey ■ Add a poll to your website and have readers rate your content ■ Survey your current clients to see what they truly want to read about Copyright © 2010 Constant Contact, Inc.
  8. 8. Bringing the Business to You: Your Website ■ Website ■ No longer for just promoting outward – its for pulling leads inward ■ Add the Constant C t t “J i M Mailing Li t” Box to your website th C t t Contact “Join My M ili List” B t b it ■ Blog ■ E t Eff t = Add d SEO value + Brand Building Extra Effort Added l B d B ildi Copyright © 2010 Constant Contact, Inc.
  9. 9. Bringing the Business to You: Your PR ■ Press Release ■ Use our pre-written press release to announce your partnership ■ Free or low-cost services like PitchEngine & PRWeb low cost ■ Local newspapers & print ads – positioning yourself as an SMB expert ■ Web-based community calendars and listings (many times affiliated with local newspapers) ■ Radio: local news and talk stations ■ Community cable TV: Find a producer (call station and ask!) and pitch yourself as a small biz expert ■ Also send news release to existing clients and include it in your next email newsletter Copyright © 2010 Constant Contact, Inc.
  10. 10. Bringing the Business to You: Social Media ■ Twitter ■ Promote your newsletter, event, website, and blog ■ Twitter search ( = powerful lead sourcing tool & conversation monitoring tool ti it i t l ■ Facebook ■ Free community tool – fans become customers customers become fans customers, ■ Promote your upcoming events and share newsletters ■ Add the Constant Contact Facebook “Join My Mailing List” Box to your Fan/Profile Page ■ LinkedIn ■ Promote that you are a Business Partner ■ Use your profile update to share your expertise as a Business Partner Copyright © 2010 Constant Contact, Inc.
  11. 11. Foursquare For Business ■ Foursquare ( ■ Mobile Location-based app (geo-social networking) that let’s you tell people where you are. y ■ Benefit to businesses: Use Foursquare for business to promote specials to the folks that “check-in” at your store/restaurant/etc. ■ Use their free “Foursquare For Business” feature to learn more ■ N t many b i Not businesses are using this right now – so you and your clients can be the i thi i ht d li t b th first Copyright © 2010 Constant Contact, Inc.
  12. 12. Just Referring: A Hands Off Approach ■ Link to your co-branded URL in your email signature ■ Add Constant Contact banners to your website and your clients’ website ■ Add Constant Contact co-branded URL to your social networks co branded ■ Pass the link to clients who want to do all the work ■ Bonus: Clients that pay – you still get the credit! Client’s Website Your Website Copyright © 2010 Constant Contact, Inc.
  13. 13. Going to Them : Shoe Leather Marketing ■ Ask to receive their email marketing or newsletters  If they do not send any ask why? ■ Is this the best impression they can make? 79% of respondents said they hit p y the "report spam" button when they don't know who the sender is. - Email Sender and Provider Coalition (2007) Copyright © 2010 Constant Contact, Inc.
  14. 14. Going to Them : Shoe Leather Marketing ■ Review what they send you and make suggestions ■ Makeover their email and send it back with a note on how quick and easy it was to create “Think of the impact you will have if just 3 out of every 10 businesses see the value in what you’ve done.” Alec Stern, VP Strategic Market Development Constant C t t C t t Contact Copyright © 2010 Constant Contact, Inc.
  15. 15. Going to Them: Build Their Lists ■ Provide your clients with our List Building Guide ■ Easily build lists in store, on the road, or store road online ■ Add a Join My Mailing List box to your “If you provide us your clients’ website and Facebook page email address we’ll give ■ E Encourage clients to ask every prospect f li t t k t for you 10% off your % ff an email address purchase the next time ■ Make it fun: run a contest to see who you visit.” collects the most addresses ■ Print out a copy of their newsletter and display it next to the sign up sheet ■ Use our new mobile app to grab names for y your list or y your clients while on the g go. ■ 57% of consumers are willing to provide their email address if asked, but only 10% have ever been asked. – Marketing Sherpa 2008 Copyright © 2010 Constant Contact, Inc.
  16. 16. Going To Them: Selling a Strategy ■ Create ideas targeted to their audience ■ Tailor schedules to have frequency and optimal timing for sending ■ Track email performance with timely, timely detailed analysis “I tell my clients they can use email marketing to reach current customers and attract prospective clients…It’s clients It’s a very effective message because it’s what small businesses are most concerned with- finding and retaining customers.” Rich Brooks, President Flyte New Media Studies show in past recessions, companies who continued to aggressively market themselves realized an average sales growth of 275 percent over the next five years, versus a 19 percent growth rate of those who significantly cut marketing expenses. –”Maximizing Your Marketing Resources”, Go-To-Market Strategies, April 25,2008 Copyright © 2010 Constant Contact, Inc.
  17. 17. Going to Them: Extending Reach with Email Archive ■ Email Archive –a knowledge base on your clients’ website ■ Sh Share new emails around clients’ il d li t ’ new blog or relevant SM postings ■ Grow your clients’ email contact list ■ Get feedback from social network circles ■ Get followers to refer your clients’ y business A September 2009 report by the Nielsen Company shows that people who are heavy users of sites like Facebook and Twitter actually use email more than casual social network users do. Copyright © 2010 Constant Contact, Inc.
  18. 18. Going to Them: Re-engage With Business Reviews Some people want to do it on their own but still need you as their coach 1. Sign them up with Constant Contact 2. Turn the keys over to them and let them drive 3. Schedule a review  3-4 month window  Review campaign reporting  Review designs and test new creative  Deliver strategies for improvement that they can implement 4. Improve performance with other Constant Contact products Precision Web Marketing p Copyright © 2010 Constant Contact, Inc.
  19. 19. Integrating Your Application ■ Make your software offerings more valuable ■ Boost client satisfaction, loyalty, and referral ■ Save ramp-up time, risk, and investment Copyright © 2010 Constant Contact, Inc.
  20. 20. Budget, Pricing & Statements of Work ■ Use our Pricing Guide as a guideline for what/how to charge ■ Create a tolerable budget ■ You don’t always have to charge ■ If you are already doing something else for them, add in Constant Contact as a deal-closer or added-value ■ Start slow until you and your client see success ■ Once you strike gold, then it’s a good time to upsell ■ Don’t be afraid of the competition ■ Many clients may already be using a vendor for email marketing - but a three product solution may really be what they need ■ Transfer them over to Constant Contact for no charge Copyright © 2010 Constant Contact, Inc.
  21. 21. Additional Benefits: Speaker & Sales Training The Constant Contact Experts Program ■ Trains you to present and pitch Email Marketing best practices ■ Prepares you to conduct live email marketing seminars ■ Helps you improve your own and your clients’ email marketing programs ■ Copyright © 2010 Constant Contact, Inc.
  22. 22. Additional Benefits: Free Business Evaluations & Networking ■ Free business evaluations for your business ■ F Free t i i trainings on business b i management, financial planning, marketing management, etc. ■ N t Networking opportunities and ki t iti d more… Copyright © 2010 Constant Contact, Inc.
  23. 23. Get Started Now URL: Business Partner Extranet E t t ■ Brochures ■ Presentations ■ Banners ■ Promotional copy ■ Educational content ■ Hints and tips ■ Whitepapers ■ Case studies Copyright © 2010 Constant Contact, Inc.
  24. 24. Special Thanks Copyright © 2010 Constant Contact Inc.
  25. 25. Questions? Comments? Copyright © 2010 Constant Contact Inc.