How to deal with your next media interview?
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    An introduction
    Consilia Ltd
  • 2. Talking to the Media
    Know the in-house rules
    Understand the news gathering process
    Respect deadlines
    Is it real news?
  • 3. Who are you dealing with?
    What is the article/story about?
    What type of audience is it aimed at?
    What part do you play?
    What do they want?
    Check previous coverage by reporter
    What are the sensitive issues?
  • 4. During an interview
    Be alert
    Say “I don’t know” rather than speculating
    Avoid “No Comment”
    Stop when you’ve said what you want to say
    Avoid jargon, excessive figures
  • 5. Media contacts
    What if I meet a journalist at a conference/seminar?
    What if I’m sitting next to a journalist at a lunch/dinner?
    What if they call me/my family at home?
    So are they ever off duty?
  • 6. Broadcast Media
  • 7. The picture is the message
    80 per cent of what people remember from television programmes is what they see, and only 20 per cent is what they hear.
  • 8. How to perform: TV
    You will always be on the record
    Stay cool. Don’t lose your temper
    Put the main point at the start of your answer
    Watch out for leading questions
    Don’t just accept their arguments
    Never respond to a question you don’t understand
  • 9. Body language
    Look at the reporter, not the camera
    Sit / stand up straight
    Look positive
    React to the questions and to what’s being said
    At the end, stay in your seat
  • 10. Personal appearance
    Dress to suit the programme and your image
    Avoid black, white, bright red
    Avoid too many stripes or checks
    Avoid dark glasses
    Make sure your tie is neatly tied
    Accept make-up, if offered
  • 11. After the Interview
    Did you learn anything?
    Were there any unexpected questions?
    What follow-up is needed?
    If they make a mistake – use it as a bargaining tool