How to handle your next media crisis?
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How to handle your next media crisis?

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How to handle your next media crisis? How to handle your next media crisis? Presentation Transcript

  • MEDIA HANDLING IN A CRISIS
    Consilia Ltd
  • The danger
    “A lie can be half way round the world before the truth has got its boots on.”
  • Why the media loves crises
    Stories sell papers
    Crises send up circulation
    Whole structure of media designed to handle crises:
    fast communications links
    staff training
    managerial structures
  • Impact of media
    The impact of media is now global
    A story anywhere is a story everywhere
    They control news agenda
    Impact of pressure groups
  • Communication in tough times
    The basic rules
  • A situation to be avoided
    “... no general should ever be: in a fight whose conduct, course and outcome he cannot control”.
    - Simon Jenkins, writing about the
    war in Iraq, The Sunday Times
  • Why crisis communications matters
    Crisis communications is about surviving problems by managing them…
  • Crises – An Overview
    Nature of crises:
    Random
    Shortage of accurate information
    Fast moving
    Key staff often not available
    Uncertainty of outcome
    Participants lack of experience
  • How to Respond - 1
    Where do you want to be ?
    Work back from there
    That gives a strategy
    Take the initiative
    Create space to manoeuvre
    Control timetable if possible
  • How to respond - 2
    Take initiative
    Use information effectively
    Don’t be afraid of facts and detail
    Don’t get caught out
    Maintain close contact with crisis team
    Draw on external experts earlier not later
  • Crisis Handling - Lessons
    Be instinctive
    “Steer for the sound of the guns”
    Keep intellectually above the battle
    Don’t speculate
    Don’t make promises you can’t fulfill
  • Crisis Preparation
    Be a Boy Scout - “Be Prepared”
    Know core Messages
    Prepare and train team
    Run scenario exercises
  • Your objective
    Continuing to manage your activities with as few constraints as possible
    i.e. achieving results despite events