AAfPE Presentation: Social NetworkingPresentation Transcript
Login to “Hyatt-MEETING” Access Code it Adirondack-SAV2012
Agenda• Learning Objectives• Introduction to Networking Fundamentals• Personal Branding• Social Media• Social Networking Sites• Scope• Creating a Social Media Plan for Your Program• Questions and Walk-Throughs• Mobile Insights
Learning ObjectivesAt the end of this session, you will be able to:•Demonstrate an understanding of the value and purpose of networking –online and in real life•Evaluate your current personal network and its implications.•Create a personal branding plan that considers digital components.•Extend this personal branding plan into a PROGRAM plan•Define nuances between social networking and social media as well asother digital platforms.•Explain the business uses for popular social networking sites: Twitter,Facebook , Google+, and LinkedIn.•Apply the information learned to create a social media presence for yourparalegal program and its students.•Briefly explore the wider implications of social networking on overalldigital marketing
What is a Social Network?Reasons for Networking•Connecting with others•To Pre-Position resources•Professional Development•Personal Branding•Others?
Networking Best Practices for In-Personand Online Experiences•Look the part•Have something to offer•Have a well-developed self-introduction•Use your ears and mouth proportionately•Foster the relationships you already have•Engage in confident conversations
What is a Brand?A brand is a perception or emotion, maintained by a buyer or prospective buyer,describing the experience that is related to doing business or consuming productsand services.
“The good news, and it is largely good news, is that everyone has a chance to stand out. Everyone has a chance to learn, improve and build up their skills. Everyone has a chance to be a brand worthy of remark.” Tom Peters
Who are You and What do You Want?I am a (describe your professional title)I work with (your client/customer)Who are looking to (your customer’s main challenge)Which means that (unique result of your influence on thischallenge)I’m always interested in (what is your personal branding goal?)
Who are You and What do You Want?I am a Program Director of ABC University’s Paralegal Program.I work with individuals who are launching their legal careers tofind challenging and rewarding work while improving the legalsystem in their community.This means that I get to work with students as well as educatorsto offer one of the most highly-rated programs of its kind in ourregion.I’m always interested in meeting people who are consideringreturning to school to become a paralegal.
Networking Around the ConferenceWe’ve discussed some of the Best Practices of Business Networking. As you enjoythe remainder of the conference, try these questions to prompt yourconversations with people previously unknown to you. Let’s start with our ownsmall group – as we take a break, let’s network around the room for practice:•How did you get involved in paralegal studies?•How long have you been a member of AAFPE? Have you attended other events?•Is there anything special that I can do to help you enjoy your experience?•What other organizations are you involved with?•What do you enjoy doing in your spare time?•What are your expectations of the conference?•Would you like to connect on Linkedin?
Your PROGRAM Branding Plan: 4 Simple Steps1-Self Assess: Where are you now? What do you do online and in person tomarket your program at this time? 2-Be realistic: Don’t plant a garden that you don’t plan to feed andwater. Social media is about engagement. It’s about relevance. It’s about content.If you’re not prepared to share these things, that’s okay … but consider thisbefore entering into the social space.3-Give it time: Personal branding results take time and are measured in severalways. Dip a toe in the water, and strategically enter into new channels/tactics.4-Measure what works: Keep track of where you are now (baseline) and useart and science to measure growth. Don’t ever allow yourself to fall into the trapof later saying “We set up a Facebook page, but it hasn’t really worked for us”
Social Networking and Social Media
http://vimeo.com/11551721 QuickTime™ and a decompressor are needed to see this picture.
• By 2010 Gen Y will outnumber Baby Boomers….96% of them have joined a social network.• Years to reach 50 million users: Radio (38 Years), TV (13 Years), Internet (4 Years), iPod (3 Years)…Facebook added 100 million users in less than 9 months…iPhone applications hit 1 billion in 9 months.• % of companies using LinkedIn as a primary tool to find employees….80%• 80% of Twitter usage is outside of Twitter…people update anywhere, anytime…imagine what that means for bad customer experiences?• Generation Y and Z consider e-mail passé…In 2009 Boston College stopped distributing e-mail addresses to incoming freshmen.• Wikipedia has over 13 million articles…some studies show it’s more accurate than Encyclopedia Britannica… 78% of these articles are non-English.• 25% of search results for the World’s Top 20 largest brands are links to user-generated content.• 78% of consumers trust peer recommendations.• Only 14% trust advertisements.*
Social Networking and Social Media
Social Networking and Social Media Social Networking Media Sites Social Bookmarking Blogs & Podcasts Wikis & Communities Micro-blogging Sites• Facebook • YouTube • Delicious • Wordpress • Wikipedia • Twitter• LinkedIn • Flickr • Digg • Typepad • Ideajams• MySpace • Picasa • StumbleUpon • iTunes • GoogleDocs podcasts
Learn and Launch – What do you need?• Résumé• Short Personal Bio• Head Shot (digital photo)• Website or Blog Address• Consistent Contact Information
GoLive: Walking through the sitesthemselves online in real time
Content is KING: Sharing content with your stakeholders• LISTEN FIRST--• Google News search for relevant postings• Vary your content type: • Promote yourself no more frequently than ¼ • Engage! • Information • Feel Good• READ through everything that you post• Your business handles ARE your personal handles
BLOGGING is da’ BOMBhttp://www.criminaljusticedegreeschools.com/top-paralegal-bloghttp://www.rasmussen.edu/degrees/justice-studies/blog/top-bloghttp://theempoweredparalegal.com/Remember—LISTEN first!
Why it all matters … Looking at the scope of InternetMarketing and visibility for yourself and your program
Search Engine Results Page (SERP)Paid Paid Search (PPC) GoogleSearch Places getsgets you Google Map you here.here. Where are your Now, please put eyes drawn on this yourself in the Organic Search page? of one of shoes Local these business If you were the owners. SEO consumer gets conducting this of What are some you search, what might the things that you yourinfer about can next action here Google Places be? Internet Marketing (blended) for your business Paid Search (PPC) from this search? Organic Search
(Source: “Eye-Tracking Google SERPs - 5Tales of Pizza”, SEOMoz.org, October 2011)
Search - Where the Money is… 39 Source: IAB Full Year 2011 Report, released April 2012
Learning ObjectivesAt the end of this session, you will be able to:•Demonstrate an understanding of the value and purpose of networking –online and in real life•Evaluate your current personal network and its implications.•Create a personal branding plan that considers digital components.•Define nuances between social networking and social media as well asother digital platforms.•Explain the business uses for popular social networking sites: Twitter,Facebook , Google+, and LinkedIn.•Apply the information learned to create a social media presence for yourparalegal program and its students.•Briefly explore the wider implications of social networking on overalldigital marketing
Thank you!It’s been a pleasure joining you! Please keep in touch with me via Linkedin.I work with businesses of varying size and scope to connect with their targetaudiences in the digital marketplace, utilizing the capabilities of one of the largestmedia companies in the country. I am always interested in meeting marketingdecision-makers! Cyndee Harrison CHARRI11@mlive.com 313-720-7808