Social Media Command Centers
Would Prove to Be Valuable
Assets During Times of Crisis

E-Leader Bangkok,
January 6-8, 2014...
My Introduction to a Social Media Command Center:
Cloudforce Cloud Computing Conference, October
2012, New York City
Command Center was used during Cloudforce

to:

Curate,
organize, and
disseminate
real-time event
information

Display att...
A Few Other Business Models of Social Media
Command Centers (Intel, MutualMind)
Topics Highlighted by the Salesforce Social Media
Command Center included:

:

Most
discussed
brands,
speakers, and
topics...
At Cloudforce, I Considered How Social Media Command
Centers Could be Valuable Assets Before, During, and After
Times of C...
I Concluded that Government Agencies and First
Responders Could Benefit from Deployment of Social Media
Command Centers as...
Thermal Imagery of Criminal Activity or Victims in Need of
Rescue Could be Downloaded to Officer’s /Firefighters
Smartphon...
Firefighter is
monitored via
thermal
imagery during
a Search and
Rescue
Operation
Command Centers Could Provide: Real-Time or Near RealTime Information to Identify Incidents and Patterns of Criminal
Activ...
Aerial Maps of School Bullying Incidents
3. Provision of Real-time information Regarding Natural
Threats (Hurricanes, Tornadoes, Fires and Earthquakes)
4. Broadcast Social Media Updates During
Crises
Video: The Red Cross and Dell Computers Partner to
Launch a Digital Operations Center

• Red Cross Open Digital Command Ce...
American Red Cross/Dell Computers Video:
Benefits of A Social Media Command Center
Key Takeaways:

• “It’s going to give u...
American Red Cross/Dell Computers Video: Benefits
of A Social Media Command Center

• Key Takeaways (continued)

• “(The C...
Now What?
Hopefully agencies tasked with Emergency Response will
consider adopting Social Media Command Centers, as they
would be in...
References
1. AmRedCross, Red Cross Digital Operations Center Opens, YouTube, March 8, 2012, Retrieved
from http://www.you...
References (continued)
•

Technology aids public safety workers, MASC Uptown, Municipal Association of
South Carolina. Ret...
References (continued)
•

Pictured: The high-achieving senior who shot female student, 15, and killed
himself after taking...
References (continued)
How the UN Used Social Media in Response to Typhoon Pablo, iRevolution,
December 8, 2012. Retrieved...
Thanks!
• Conor Cusack, M.P.A.
• ConorCusack585@gmail.com
• http://www.linkedin.com/in/conorcusack/
Social Media Command Centers Would Prove To Be Valuable Assets During Times of Crisis
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Social Media Command Centers Would Prove To Be Valuable Assets During Times of Crisis

  1. 1. Social Media Command Centers Would Prove to Be Valuable Assets During Times of Crisis E-Leader Bangkok, January 6-8, 2014 Conor Cusack, M.P.A.
  2. 2. My Introduction to a Social Media Command Center: Cloudforce Cloud Computing Conference, October 2012, New York City
  3. 3. Command Center was used during Cloudforce to: Curate, organize, and disseminate real-time event information Display attendee text messages, tweets, and workshop content information all in high definition multi-screen display
  4. 4. A Few Other Business Models of Social Media Command Centers (Intel, MutualMind)
  5. 5. Topics Highlighted by the Salesforce Social Media Command Center included: : Most discussed brands, speakers, and topics Geographic Breakdown of Event Attendees Volume of Conversations
  6. 6. At Cloudforce, I Considered How Social Media Command Centers Could be Valuable Assets Before, During, and After Times of Crisis
  7. 7. I Concluded that Government Agencies and First Responders Could Benefit from Deployment of Social Media Command Centers as well as Businesses and Corporations
  8. 8. Thermal Imagery of Criminal Activity or Victims in Need of Rescue Could be Downloaded to Officer’s /Firefighters Smartphones Police use Thermal Imagery to Pinpoint the location of a Cannabis Lab in a High Rise
  9. 9. Firefighter is monitored via thermal imagery during a Search and Rescue Operation
  10. 10. Command Centers Could Provide: Real-Time or Near RealTime Information to Identify Incidents and Patterns of Criminal Activity
  11. 11. Aerial Maps of School Bullying Incidents
  12. 12. 3. Provision of Real-time information Regarding Natural Threats (Hurricanes, Tornadoes, Fires and Earthquakes)
  13. 13. 4. Broadcast Social Media Updates During Crises
  14. 14. Video: The Red Cross and Dell Computers Partner to Launch a Digital Operations Center • Red Cross Open Digital Command Center
  15. 15. American Red Cross/Dell Computers Video: Benefits of A Social Media Command Center Key Takeaways: • “It’s going to give us a better idea of what’s going on on the ground”. • “During an emergency, information is like gold, and we know the more information we have during an emergency, the better we can serve those people that need our help”. • -Gail McGovern, President and CEO, American Red Cross
  16. 16. American Red Cross/Dell Computers Video: Benefits of A Social Media Command Center • Key Takeaways (continued) • “(The Center) provides a visualization of all the data we can look at in the Social Media space, and gives is a snapshot in time of the entire cyberspace universe as it relates to the Red Cross or a particular disaster”. -Laura Hove, VP Public Affairs, American Red Cross
  17. 17. Now What?
  18. 18. Hopefully agencies tasked with Emergency Response will consider adopting Social Media Command Centers, as they would be invaluable during the 4 Phases of Crisis Response
  19. 19. References 1. AmRedCross, Red Cross Digital Operations Center Opens, YouTube, March 8, 2012, Retrieved from http://www.youtube.com/watch?v=zKMyBGbnBQ8 2. Maclean, Heather-Anne, The Power of the Salesforce Social Media Command Center at CES, Marketing Cloud, January 8, 2013, Retrieved from http://blogs.salesforce.com/company/2013/01/insights-behind-the-salesforce-marketing-cloudsocial-media-command-center-at-ces.html 3. marketingcloud@salesforce .com, Salesforce, 10 Examples of Social Media Command Centers: Retrieved from http://www.salesforcemarketingcloud.com/wp-content/uploads/2013/05/10Examples-of-Social-Media-Command-Centers.pdf?1763e5
  20. 20. References (continued) • Technology aids public safety workers, MASC Uptown, Municipal Association of South Carolina. Retrieved from: http://www.masc.sc/newsroom/uptown/September2011/Pages/Technologyaids-public-safety-workers.aspx. • KPBS, San Diego Middle School Students Turn Their Lens To Bullying. June 11, 2012. Retrieved from: http://www.huffingtonpost.com/youth-radio-youthmedia-international/middle-schoolers-map-inci_b_1587167.html
  21. 21. References (continued) • Pictured: The high-achieving senior who shot female student, 15, and killed himself after taking Molotov cocktails and shotgun to school 'to take revenge on debate coach who demoted him‘ . Retrieved from: http://www.dailymail.co.uk/news/article-2523414/Gunman-Karl-Piersonshoots-injures-2-Colorado-Arapahoe-high-school.html • Middle Schoolers Map Incidents Of Bullying. Retrieved from http://www.huffingtonpost.com/youth-radio-youth-mediainternational/middle-schoolers-map-inci_b_1587167.html
  22. 22. References (continued) How the UN Used Social Media in Response to Typhoon Pablo, iRevolution, December 8, 2012. Retrieved from http://irevolution.net/2012/12/08/digitalresponse-typhoon-pablo/ Live Crisis Map of Disaster Damage Reported on Social Media, iRevolution. November 11, 2013. Retrieved from http://irevolution.net/2013/11/11/live-crisismap-of-disaster-damage-reported-on-social-media/
  23. 23. Thanks! • Conor Cusack, M.P.A. • ConorCusack585@gmail.com • http://www.linkedin.com/in/conorcusack/
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