Inbound MarketingOverview Conor Boyce Earlytoe.com February 2013
Contents • Digital migration • Outbound to Inbound Marketing • Inbound Definition • Role of Content Marketing • Step 1:Driving traffic to website • Step 2: Online Lead Generation • Step 3:Converting Leads to Sales • Step4: Analyse and Measure • ROI
“If you always do what you always did, you will alwaysget what you always got”Henry Ford
Modern Marketing Facts Migration to the web enabled society is relentless
What is inbound marketing?Inbound Marketing is amarketing strategy where businesses implement tactics to ‘getfound’ online by customers.
Inbound Marketing involves creating and providing valuable content for your customers, promoting your remarkable content, building customer relationships, and overall ‘pulling’ the customer toward you
A Process not tactics….. • Inbound marketing is like a puzzle – but not because it’s confusing. It’s a puzzle in the sense that it’s made up of many pieces. Pieces that should not stand on their own, but when put together, make total sense.
Why Blogging? • Each page on a website is an opportunity to rank for a keyword or phrase. More pages means more chances to rank – enter the magic of content creation. • Blogging is a content foundation that helps you create email newsletters, SEO-friendly website content, social media, and other marketing initiatives with less effort
Why Blogging? • Blogging is the only online marketing initiative that creates its own by-products. • Search engines are trying to create the ultimate search experience and their search algorithms put a very heavy bias on websites that produce quality content. • Companies that blog 15 or more times per month get 5X more traffic than companies that dont blog at all.
Point Being ……. • If a blog gets posted in the forest, will anyone read it? • Calories get spent creating keyword rich blog content and its impact on search engine traffic will be severely impeded if links to those articles are not shared on social media. • Building “sharing” functionality into your content (like a “Tweet This” button) will allow others to share what they just read with their followers by simply clicking.