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Enterprises are investing a lot of time and money into unlocking the value of Big Data for business and competitive intelligence – but are they overlooking the richest source of data available today?
In this deck, Connotate shares the fundamentals of collecting data from the Web to capture insights into competitors’ pricing, product positioning and consumer sentiment to fuel better decision-making.
Topics covered include:
- Basic differences in data sources (surface Web, hidden Web, automated log in, social media)
- How to compare cost/benefits of manual versus automated approaches
- Guidelines for making build versus buy decisions
-The bottom-line impact of data quality and accuracy
- Options for refining data to obtain business insights