The 3 Minute Networker The Simple, Step-By-Step System For Growing Your Business Through Networking.
What Kind Of Networker Are You Today? <ul><li>Why Do People Network? </li></ul><ul><li>Build Trust-Based Relationships  – ...
The 3 Minute Networker System.. <ul><li>Who To Meet -   Defining your target market, potential referral sources, best type...
Who To Meet… <ul><li>Understand Your Benefits - Understand the benefits your company provides, and be able to articulate t...
Where To Network.. <ul><li>Everywhere Networking </li></ul><ul><li>Networking Events -  Industry Events, Chamber of Commer...
What To Say: Connecting With New People <ul><li>Preparing to Meet New People : Know Your Purpose; be prepared to approach ...
What To Say: Your “Elevator Speech” <ul><li>Elevator Speech : Your statement of introduction, should leave your listener w...
Key Techniques To Enhance The Effectiveness <ul><li>Targeted versions  for different networking audiences </li></ul><ul><l...
How To Grow A Relationship: Easy Tools To Remember A Name <ul><li>Simple Memory Jogger: </li></ul><ul><li>Listen, Repeat, ...
How To Grow Relationships:  The Business Card Shuffle <ul><li>The Business Card Shuffle:  </li></ul><ul><li>If pertinent t...
… <ul><li>Try  unusual  business card  designs  that stand out form the pack and truly  reflect  the  beliefs  that your b...
How To Grow Relationships: Following Up With The Purpose <ul><li>Most Common Types of Initial Follow Up: </li></ul><ul><li...
How To Grow Relationships: Nurturing Your Network <ul><li>Daily actions </li></ul><ul><li>~Maintain files of people in you...
… <ul><li>Giving Referrals:  Validate the reliability of people you send referrals to; make sure you match the potential b...
Personal Characteristics Of Effective Networkers <ul><li>Being open to making new contacts </li></ul><ul><li>A positive at...
… <ul><li>The ability to under commit and over perform </li></ul><ul><li>The ability to take initiative and make introduct...
Getting The Most Out Of Networking Events <ul><li>Identify  in advance, the types of business people attending and how the...
The Inside Scoop On Networking Groups <ul><li>Who typically belongs to a networking group? </li></ul><ul><li>Structured, f...
Navigating Online Networking <ul><li>Online Networking “Netiquette” </li></ul><ul><li>Be human </li></ul><ul><li>Be focuse...
<ul><li>Online Networking Sites and Resources </li></ul><ul><li>Associations on the Net </li></ul><ul><li>Business Network...
<ul><li>Sites and Resources Continued… </li></ul><ul><li>Networking Professionals </li></ul><ul><li>Powermingle </li></ul>...
National Organizations And Resources <ul><li>Directory of Professional and Trade Associations </li></ul><ul><li>National T...
Profiles Of Successful Networkers <ul><li>Some Examples for you would be… </li></ul>
A Few Lasting Impressions <ul><li>Equip Yourself For The Journey </li></ul><ul><li>The 2 Minute Networkers Road Trip Advis...
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The 3 minute networker

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Transcript of "The 3 minute networker"

  1. 1. The 3 Minute Networker The Simple, Step-By-Step System For Growing Your Business Through Networking.
  2. 2. What Kind Of Networker Are You Today? <ul><li>Why Do People Network? </li></ul><ul><li>Build Trust-Based Relationships – Networking saves time, creates new friendships and business relationships, and increases your productivity. </li></ul><ul><li>Generate Referral Business – Experienced networkers all say that referrals are the lifeblood of their businesses, and that relationships are the lifeblood of referrals. </li></ul><ul><li>Build A Business Pipeline – You will develop a lasting, lucrative, pipeline of relationships, referrals and business, and it will directly effect your financial net worth . </li></ul><ul><li>9 Types of Networkers: </li></ul><ul><li>Masters, Strivers, Naturals, Seekers, Dreamers, Complacents, Lookers, Skeptics, Loners. </li></ul>
  3. 3. The 3 Minute Networker System.. <ul><li>Who To Meet - Defining your target market, potential referral sources, best types of networking contacts, and specific individuals to approach. </li></ul><ul><li>Where To Network - Identifying the situations and places where you will find the people you need to meet. </li></ul><ul><li>What To Say - Beginning conversations, learning about the people you meet, and determining whether a person is someone with whom you need to build a relationship. </li></ul><ul><li>How To Grow - Remembering people’s names, managing contact information, following up with your new contacts and nurturing relationships within your network. </li></ul>
  4. 4. Who To Meet… <ul><li>Understand Your Benefits - Understand the benefits your company provides, and be able to articulate them. </li></ul><ul><li>Know Your Target Market - The people who currently buy from you, and those who have a similar need or desire for your products and/or services. </li></ul><ul><li>Identify Complimentary Business - Seek out those companies that sell complimentary solutions to your target market that are the best fit with your business. </li></ul><ul><li>Reach Your Potential Partners - Find those companies within your market area and/or sales territory that are identifiable and within reach through appropriate networking venues . </li></ul>
  5. 5. Where To Network.. <ul><li>Everywhere Networking </li></ul><ul><li>Networking Events - Industry Events, Chamber of Commerce Mixers, Service Clubs and Groups, Tradeshows, Online Networking Group Events. </li></ul><ul><li>Targeted Networking Opportunities - Events, Organizations, and Groups that specifically attract your target market and strategic partners will be the core of your networking locations. </li></ul>
  6. 6. What To Say: Connecting With New People <ul><li>Preparing to Meet New People : Know Your Purpose; be prepared to approach people in a way that makes them comfortable and relaxed. Conduct conversation with purpose and prepare ahead of time to initiate new relationships with your follow up. </li></ul><ul><li>Starting Conversation : Use a prop, ask for introductions, pay people compliments, and ask open-ended, conversation stimulating questions. </li></ul><ul><li>Ending Conversations Gracefully : Don’t be afraid to be assertive; when you decide to move on, thank the other person for their time and let him or her know you enjoyed the conversation. If you want to get to know someone better, ask for their business card and for permission to call or email to set up a follow-up meeting. </li></ul>
  7. 7. What To Say: Your “Elevator Speech” <ul><li>Elevator Speech : Your statement of introduction, should leave your listener wanting to know more about you. Developing and communicating your elevator speech is a delicate art, requiring you to choose the right persuasive words without being “salesy”. </li></ul><ul><li>An Effective Elevator Speech focuses on benefits, communicates a unique value proposition, and tells a succinct, compelling story about your business. </li></ul>
  8. 8. Key Techniques To Enhance The Effectiveness <ul><li>Targeted versions for different networking audiences </li></ul><ul><li>A memorable tagline or slogan </li></ul><ul><li>Hand out a memory device </li></ul><ul><li>Create separate elevator speeches for each product and/or service you provide </li></ul>
  9. 9. How To Grow A Relationship: Easy Tools To Remember A Name <ul><li>Simple Memory Jogger: </li></ul><ul><li>Listen, Repeat, Listen </li></ul><ul><li>Visualization </li></ul><ul><li>A Certain Look </li></ul><ul><li>The Fame Factor </li></ul><ul><li>Face Association </li></ul><ul><li>The Old Introduction Trick </li></ul><ul><li>When All Else Fails, Ask! </li></ul>
  10. 10. How To Grow Relationships: The Business Card Shuffle <ul><li>The Business Card Shuffle: </li></ul><ul><li>If pertinent to your business and marketing strategy, consider having more than one card for each group within your target market and strategic partner target. </li></ul><ul><li>The design, neatness and management of how you distribute your business card and receive cards from others are all areas where you can reinforce your unique position with your customers, clients, and strategic partners . </li></ul>
  11. 11. … <ul><li>Try unusual business card designs that stand out form the pack and truly reflect the beliefs that your business offers. Try unusual, creative ways to give your card to the people that need to have it. </li></ul>
  12. 12. How To Grow Relationships: Following Up With The Purpose <ul><li>Most Common Types of Initial Follow Up: </li></ul><ul><li>Pleasure to meet you notes </li></ul><ul><li>Thank you notes </li></ul><ul><li>Follow-Up Phone Calls </li></ul><ul><li>Get-to-know meeting follow-up notes </li></ul>
  13. 13. How To Grow Relationships: Nurturing Your Network <ul><li>Daily actions </li></ul><ul><li>~Maintain files of people in your network </li></ul><ul><li>~Listen more than you speak </li></ul><ul><li>~Stay in touch </li></ul><ul><li>~Do volunteer work </li></ul><ul><li>~Be Visible </li></ul><ul><li>~Always do your best </li></ul><ul><li>Ten point development plan: A ready-made roadmap that directs you to take the essential actions that will keep your network flourishing over time. </li></ul>
  14. 14. … <ul><li>Giving Referrals: Validate the reliability of people you send referrals to; make sure you match the potential buyer and seller well; follow up on your referrals; encourage both sides of referrals to give you updates; and, check satisfaction with initial engagements of buyers and sellers you’ve connected. </li></ul><ul><li>Receiving Referrals: Give guidelines to your strategic partners and other regular networking contacts on good referrals for you; send written thank you notes to everyone who gives you a referral; let your referrers know when you decide not to pursue a lead they give you; and, keep your referrers informed on outcomes in a timely manner. </li></ul>
  15. 15. Personal Characteristics Of Effective Networkers <ul><li>Being open to making new contacts </li></ul><ul><li>A positive attitude </li></ul><ul><li>A willingness to talk with strangers </li></ul><ul><li>Resourceful and others-focused </li></ul><ul><li>The know-how to ask for what is needed </li></ul><ul><li>Being visible and recognized as an expert </li></ul><ul><li>Being givers first </li></ul><ul><li>The ability to educate and promote others </li></ul><ul><li>A passionate attitude </li></ul><ul><li>Excellent time management skills </li></ul><ul><li>The ability to follow up on all leads promptly </li></ul>
  16. 16. … <ul><li>The ability to under commit and over perform </li></ul><ul><li>The ability to take initiative and make introductions </li></ul><ul><li>The capability to identify strategic partners </li></ul><ul><li>The know-how to communicate with their network regularly </li></ul><ul><li>Courteous and respectful of others </li></ul><ul><li>Live by the golden rule </li></ul><ul><li>Empathetic toward the needs of others </li></ul><ul><li>Helpful </li></ul><ul><li>Act with integrity </li></ul><ul><li>Efficient </li></ul><ul><li>Remember the personal touch </li></ul><ul><li>Humble </li></ul>
  17. 17. Getting The Most Out Of Networking Events <ul><li>Identify in advance, the types of business people attending and how they compare to your target market and strategic partner targets </li></ul><ul><li>Prepare a list of people who are ideal clients for you that you expect to attend </li></ul><ul><li>Call the event sponsor and ask for list of attendees or members and guests that will likely be there </li></ul><ul><li>Read nametags, ask questions, and easily identify the people who are your potential clients and strategic partners. </li></ul><ul><li>Spend time looking at who those people, who you know, and who you want to know. Who else knows the people you wan to meet? </li></ul>
  18. 18. The Inside Scoop On Networking Groups <ul><li>Who typically belongs to a networking group? </li></ul><ul><li>Structured, formal networking groups </li></ul><ul><li>Informal networking groups </li></ul><ul><li>Service groups </li></ul><ul><li>Professional associations </li></ul><ul><li>Alumni organizations </li></ul><ul><li>Women’s organizations </li></ul><ul><li>Online networking groups </li></ul><ul><li>Choosing your networking groups </li></ul>
  19. 19. Navigating Online Networking <ul><li>Online Networking “Netiquette” </li></ul><ul><li>Be human </li></ul><ul><li>Be focused </li></ul><ul><li>Be visible </li></ul><ul><li>Be prepared </li></ul><ul><li>Be sensitive to other people’s time </li></ul>
  20. 20. <ul><li>Online Networking Sites and Resources </li></ul><ul><li>Associations on the Net </li></ul><ul><li>Business Network International </li></ul><ul><li>Company of Friends </li></ul><ul><li>CoolTea </li></ul><ul><li>Ecademy </li></ul><ul><li>Google Groups </li></ul>
  21. 21. <ul><li>Sites and Resources Continued… </li></ul><ul><li>Networking Professionals </li></ul><ul><li>Powermingle </li></ul><ul><li>Ryze </li></ul><ul><li>Its Not What You Know </li></ul><ul><li>Monster Networking </li></ul><ul><li>Netparty </li></ul>
  22. 22. National Organizations And Resources <ul><li>Directory of Professional and Trade Associations </li></ul><ul><li>National Trade and Professional Associations of The United States </li></ul><ul><li>Toastmasters International </li></ul><ul><li>U.S. Chamber of Commerce </li></ul><ul><li>U.S. Jaycees </li></ul>
  23. 23. Profiles Of Successful Networkers <ul><li>Some Examples for you would be… </li></ul>
  24. 24. A Few Lasting Impressions <ul><li>Equip Yourself For The Journey </li></ul><ul><li>The 2 Minute Networkers Road Trip Advisory </li></ul>

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