På sporet efter hinanden  – om Web 2.0 og social navigation Lennart Björneborn Danmarks Biblioteksskole [email_address] Fo...
muskrat-john.livejournal.com : 11.1.2008
<ul><li>“ Nye teknologier forandrer strukturen i vore interesser: - de ting, vi tænker  over . </li></ul><ul><li>De forand...
Ericsson Medialab Internet =  computer -netværk
WWW =  dokument -netværk www.cybergeography.org/atlas/
Adamic et al.  (2003). A social network caught in the Web Web 2.0 =  person -netværk
<ul><li>Web 2.0 = “ participative Web ” = “architecture of participation” </li></ul><ul><ul><li>Web 2.0 = buzzword: Tim O’...
social software <ul><li>”…  supports, extends, or derives added value  from human social behaviour …”   Tom Coates’ blog, ...
xkcd.com/c256.html
Martin Sønderlev 2007
” people attract people” Flickr: Roskilde festival
social navigation <ul><ul><li>’ social navigation’: konference 1994 </li></ul></ul><ul><li>“ moving through an information...
<ul><li>information om hvad andre brugere gør – eller har gjort –  guider vores vejvalg gennem info.rum </li></ul><ul><li>...
sociale navigations- muligheder i Facebook?
 
 
brugerskabte adfærdsspor / navigationsmuligheder = “2.0”-tilgang
flickrvision.com  = adfærdsspor
adfærdsspor på biblioteker :-)
 
 
sociale navigations- muligheder i LibraryThing?
’ collaborative filtering’ <ul><li>indsamler  mange personers adfærdspor </li></ul><ul><li>’ collaborative filtering’ = ’r...
 
collaborative filtering
social navigation i tag-netværk <ul><li>taggers </li></ul><ul><li>tags </li></ul><ul><li>taggees </li></ul>© Björneborn ’ ...
‘ small-world’ -netværk <ul><ul><li>” hvor er verden dog lille!”  – ”it’s a small world!” </li></ul></ul><ul><ul><li>‘ sma...
 
Facebook ’ Friend Wheel’ 19.4.2008 36 friends
Facebook ’ Nexus’ 19.4.2008 36 friends
” the strength    of weak ties” <ul><li>Granovetter (1973)  </li></ul><ul><li>social netværksanalyse  </li></ul><ul><li>vi...
www = ‘corona’-formet   (Björneborn 2004) ‘ reachability structures’    = hvordan kan man nå (‘reach’)   fra et punkt til ...
<ul><li>social graph </li></ul><ul><li>” global mapping of everybody and how they are related”   ( Fitzpatrick & Recordon ...
<ul><li>Google  Social Graph  API  </li></ul><ul><ul><li>API = application programming interface </li></ul></ul><ul><ul><l...
<ul><li>Google  OpenSocial  API  </li></ul><ul><ul><li>API = application programming interface </li></ul></ul><ul><ul><li>...
<ul><li>” connecto ergo sum” </li></ul><ul><ul><ul><li>Lennarts motto :-) </li></ul></ul></ul><ul><li>tak for opmærksomhed...
læs mere <ul><li>Dieberger, A. et al. (2000). Social navigation : techniques for building more usable systems.  Interactio...
ekstra
III International Information Infrastructure WWW GGG World-Wide Web Giant Global Graph (Berners-Lee 2007)
 
social software <ul><li>” It allows people to communicate, collaborate, and build community online.” </li></ul><ul><li>” I...
“ Social Software Building Blocks”  (Smith 2007) http://nform.ca/publications/social-software-building-block
<ul><li>Identity  - uniquely identifying people in the system  </li></ul><ul><li>Presence  - knowing who is online, availa...
Facebook
direkte/indirekte social navigation <ul><li>direkte  social navigation </li></ul><ul><ul><li>via  fysiske  informationsrum...
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På sporet efter hinanden - Web 2.0 og social navigation

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På sporet efter hinanden - Web 2.0 og social navigation

  1. 1. På sporet efter hinanden – om Web 2.0 og social navigation Lennart Björneborn Danmarks Biblioteksskole [email_address] Forskningens Døgn 25.4 2008
  2. 2. muskrat-john.livejournal.com : 11.1.2008
  3. 3. <ul><li>“ Nye teknologier forandrer strukturen i vore interesser: - de ting, vi tænker over . </li></ul><ul><li>De forandrer karakteren af vore symboler: - de ting, vi tænker med .” </li></ul>Neil Postman, Teknopolis , 1993
  4. 4. Ericsson Medialab Internet = computer -netværk
  5. 5. WWW = dokument -netværk www.cybergeography.org/atlas/
  6. 6. Adamic et al. (2003). A social network caught in the Web Web 2.0 = person -netværk
  7. 7. <ul><li>Web 2.0 = “ participative Web ” = “architecture of participation” </li></ul><ul><ul><li>Web 2.0 = buzzword: Tim O’Reilly 2004 </li></ul></ul><ul><ul><li>Web 2.0 = “ user-added value” </li></ul></ul><ul><li>Web 2.0 = connect + create + collaborate + share + remix + .. </li></ul><ul><ul><li>blogs, RSS, wikis, tagging, folksonomier, mashups, mm. </li></ul></ul><ul><li>Web 2.0 = social web / social software </li></ul><ul><ul><li>Web 2.0 = Web “0.0” = Tim Berners-Lee’s idé med WWW 1990 </li></ul></ul><ul><ul><li>redskaber til social interaktion, samarbejde og videndeling </li></ul></ul>
  8. 8. social software <ul><li>”… supports, extends, or derives added value from human social behaviour …” Tom Coates’ blog, 5.1.2005: www.plasticbag.org/archives/2005/01/an_addendum_to_a_definition_of_social_software </li></ul>
  9. 9. xkcd.com/c256.html
  10. 10. Martin Sønderlev 2007
  11. 11. ” people attract people” Flickr: Roskilde festival
  12. 12. social navigation <ul><ul><li>’ social navigation’: konference 1994 </li></ul></ul><ul><li>“ moving through an information space and exploiting the activities and orientations of others in that space” (Dourish 2003) </li></ul><ul><li>two fundamental features for social navigation: </li></ul><ul><ul><li>presence of multiple individuals within some space </li></ul></ul><ul><ul><li>communication of aspects of their activity to each other </li></ul></ul><ul><li> (Dourish 2003) </li></ul>
  13. 13. <ul><li>information om hvad andre brugere gør – eller har gjort – guider vores vejvalg gennem info.rum </li></ul><ul><li>vores info.adfærd påvirkes af andres info.adfærd </li></ul><ul><ul><li>hvor er andre? hvad laver de? </li></ul></ul><ul><ul><li>hvor har andre været? hvad har de lavet? </li></ul></ul>social navigation
  14. 14. sociale navigations- muligheder i Facebook?
  15. 17. brugerskabte adfærdsspor / navigationsmuligheder = “2.0”-tilgang
  16. 18. flickrvision.com = adfærdsspor
  17. 19. adfærdsspor på biblioteker :-)
  18. 22. sociale navigations- muligheder i LibraryThing?
  19. 23. ’ collaborative filtering’ <ul><li>indsamler mange personers adfærdspor </li></ul><ul><li>’ collaborative filtering’ = ’recommender system’ </li></ul><ul><ul><li>’ data mining’ </li></ul></ul><ul><li>social navigation + collaborative filtering forudsætter at der er nok brugere: kritisk masse </li></ul><ul><ul><li>: “people who bought this book also bought…” </li></ul></ul>
  20. 25. collaborative filtering
  21. 26. social navigation i tag-netværk <ul><li>taggers </li></ul><ul><li>tags </li></ul><ul><li>taggees </li></ul>© Björneborn ’ multi-reachability’ = mange adgangsveje gennem info.rum = ’small world’ -afstande nnn nnn nnn nnn nnn nnn nnn nnn nnn nnn
  22. 27. ‘ small-world’ -netværk <ul><ul><li>” hvor er verden dog lille!” – ”it’s a small world!” </li></ul></ul><ul><ul><li>‘ small world’ = korte afstande via genveje mellem klynger i netværk </li></ul></ul><ul><ul><li>effektiv spredning af signaler, kontakter, ideer, vira, etc. </li></ul></ul><ul><ul><li>1960s: social netværksanalyse + grafteori: ’six degrees of separation’ </li></ul></ul><ul><ul><li>i dag: ‘small world’ i epidemier, hjerner, øko-system, forskernetværk, mm. </li></ul></ul><ul><ul><li>‘ small-world’ mellem filmstjerner: www.cs.virginia.edu/oracle/star_links.html </li></ul></ul>
  23. 29. Facebook ’ Friend Wheel’ 19.4.2008 36 friends
  24. 30. Facebook ’ Nexus’ 19.4.2008 36 friends
  25. 31. ” the strength of weak ties” <ul><li>Granovetter (1973) </li></ul><ul><li>social netværksanalyse </li></ul><ul><li>videnspredning og social sammenhængskraft </li></ul><ul><li>på tværs af sociale grupper </li></ul><ul><li>’ weak ties’ = perifere, ‘svage’ forbindelser </li></ul><ul><li>mange i Facebook :-) </li></ul>
  26. 32. www = ‘corona’-formet (Björneborn 2004) ‘ reachability structures’ = hvordan kan man nå (‘reach’) fra et punkt til et andet?
  27. 33. <ul><li>social graph </li></ul><ul><li>” global mapping of everybody and how they are related” ( Fitzpatrick & Recordon 2007: Thoughts on the social graph) </li></ul>Web 2.0 = person-netværk = social graf
  28. 34. <ul><li>Google Social Graph API </li></ul><ul><ul><li>API = application programming interface </li></ul></ul><ul><ul><li>coding publicly declared web connections </li></ul></ul><ul><ul><ul><li>XFN = XHTML Friends Network </li></ul></ul></ul><ul><ul><ul><li>FOAF = ‘ Friend of a Friend’ project </li></ul></ul></ul>http://code.google.com/apis/socialgraph/docs/ <ul><ul><li>” social network portability” </li></ul></ul>
  29. 35. <ul><li>Google OpenSocial API </li></ul><ul><ul><li>API = application programming interface </li></ul></ul><ul><ul><li>API for “ social applications across multiple websites ” </li></ul></ul><ul><ul><ul><li>” many sites, one API” </li></ul></ul></ul><ul><ul><li>f.eks. Friendster, LinkedIn, MySpace, Oracle, orkut, Plaxo </li></ul></ul><ul><ul><ul><li>på vej med Facebook applikationer (inkl. konverteringer) </li></ul></ul></ul><ul><ul><li>http://code.google.com/apis/opensocial/ </li></ul></ul><ul><ul><li>” social network portability” </li></ul></ul>
  30. 36. <ul><li>” connecto ergo sum” </li></ul><ul><ul><ul><li>Lennarts motto :-) </li></ul></ul></ul><ul><li>tak for opmærksomheden! </li></ul><ul><li>(M.C. Escher forudså, hvordan ’small-world web’ og web-crawlers ser ud :-) </li></ul>
  31. 37. læs mere <ul><li>Dieberger, A. et al. (2000). Social navigation : techniques for building more usable systems. Interactions , 7(6), 36-45. http://portal.acm.org/citation.cfm?id=352587 [via DEFF?] </li></ul><ul><li>Dourish, P. (2003). Where the footprints lead: tracking down other roles for social navigation. pp. 273-291. In: Höök, K. et al. (eds.). Designing information Spaces: the Social Navigation Approach . London: Springer </li></ul><ul><li>Ludvigsen, M. (2005). Designing for social use in public places – a conceptual framework of social interaction. pp. 187-202. In: Ludvigsen (2006). Designing for Social Interaction : Physical, Co-located Social Computing . Ph.d.-afhandling. Aarhus School of Architecture & ISIS Katrinebjerg, Center for Interactive Spaces. http://www.nordes.org/upload/papers/129.pdf </li></ul>
  32. 38. ekstra
  33. 39. III International Information Infrastructure WWW GGG World-Wide Web Giant Global Graph (Berners-Lee 2007)
  34. 41. social software <ul><li>” It allows people to communicate, collaborate, and build community online.” </li></ul><ul><li>” It can be syndicated, shared, reused, or remixed, or it facilitates syndication.” </li></ul><ul><li>” It lets people learn easily from and capitalize on the behavior or knowledge of others.” Farkas , Meredith G. (2007). Social Software in Libraries : Building Collaboration, Communication, and Community Online . Medford, N.J.: Information Today </li></ul>
  35. 42. “ Social Software Building Blocks” (Smith 2007) http://nform.ca/publications/social-software-building-block
  36. 43. <ul><li>Identity - uniquely identifying people in the system </li></ul><ul><li>Presence - knowing who is online, available or otherwise nearby </li></ul><ul><li>Relationships - describing how two users in the system are related </li></ul><ul><li>Conversations - talking to other people through the system </li></ul><ul><li>Groups - forming communities of interest </li></ul><ul><li>Reputation - knowing the status of other people in the system - who can be trusted? </li></ul><ul><li>Sharing - sharing things that are meaningful to participants </li></ul>“ Social Software Building Blocks” sociale ’byggesten’ skaber sociale navigationsmuligheder
  37. 44. Facebook
  38. 45. direkte/indirekte social navigation <ul><li>direkte social navigation </li></ul><ul><ul><li>via fysiske informationsrum </li></ul></ul><ul><ul><ul><li>ansigt-til-ansigt </li></ul></ul></ul><ul><ul><li>via digitale informationsrum </li></ul></ul><ul><ul><ul><li>fx videokonference, chat, email, sms, SecondLife </li></ul></ul></ul><ul><li>indirekte social navigation </li></ul><ul><ul><li>= efterladte adfærdsspor </li></ul></ul><ul><ul><li>via fysiske informationsrum </li></ul></ul><ul><ul><ul><li>fx nyafleverede bøger, ’æselører’, andre brugeres placering </li></ul></ul></ul><ul><ul><li>via digitale informationsrum </li></ul></ul><ul><ul><ul><li>fx links, tags, rating, kommentarer, andre brugeres placering </li></ul></ul></ul>© Björneborn

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