In Australia and around the world, we are seeing web accessibility take a more prominent role in government and legislation. Sarah will discuss how legislation and policy has influenced the perception and understanding of web accessibility in different parts of the world. It will also look at whether the “big stick” that is policy and legislation is actually translating into an increase in accessible websites. And is the stick the best method for achieving a Web that is accessible to all? The session will conclude with some practical “carrot” tips for influencing and enacting change within your own organisation.