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Challenging stereotypes through online engagement - Ellis Jones and COTA
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Challenging stereotypes through online engagement - Ellis Jones and COTA

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  • 1. cotaqld.org.au | ellisjones.com.auChallenging stereotypesthrough online engagementMark Tucker-Evans, CEO, Council on the Ageing (QLD)Rhod Ellis-Jones, Principal, Ellis Jones
  • 2. cotaqld.org.au | ellisjones.com.au
  • 3. cotaqld.org.au | ellisjones.com.au
  • 4. cotaqld.org.au | ellisjones.com.auNon-profits online: the challenge— Complex communications function— Empower people— Solve problems— Attract funding
  • 5. cotaqld.org.au | ellisjones.com.au
  • 6. cotaqld.org.au | ellisjones.com.auEngagement & participationDigital campaigns allow us to:- Bring attention to an issue online- Gather support around the solution- Raise funding- Establish the credibility of an organisation- Challenge spin with facts- Source and demonstrate community inputin policy development
  • 7. cotaqld.org.au | ellisjones.com.auFast forward— Adoption of technologies and newmedia is accelerating— Since last year, Facebook’s 800 millionuser base has hit the 1 billion mark.— Australians have the second-highestper capita uptake of smartphones inthe world.
  • 8. cotaqld.org.au | ellisjones.com.auCOTA Queensland— Member, Federation of Councils on theAgeing.— Work closely with government and keystakeholders to create age-friendlycities and communities.— Informing diverse policies – aged care,housing, transport, energy etc.
  • 9. cotaqld.org.au | ellisjones.com.auAge-friendly— Outdoor spaces and buildings— Transportation & Housing— Social participation— Respect and social inclusion— Civic participation and employment— Communication and information— Community and health services.
  • 10. cotaqld.org.au | ellisjones.com.au
  • 11. cotaqld.org.au | ellisjones.com.au
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  • 17. cotaqld.org.au | ellisjones.com.au
  • 18. cotaqld.org.au | ellisjones.com.auTools & tactics— Visual storytelling— UGC— Engagement – ask for a response— 3rd party advocacy— Media relations— Blogger outreach— Facts/trivia
  • 19. cotaqld.org.au | ellisjones.com.au
  • 20. cotaqld.org.au | ellisjones.com.au
  • 21. cotaqld.org.au | ellisjones.com.au
  • 22. cotaqld.org.au | ellisjones.com.au
  • 23. cotaqld.org.au | ellisjones.com.au
  • 24. cotaqld.org.au | ellisjones.com.au
  • 25. cotaqld.org.au | ellisjones.com.au
  • 26. cotaqld.org.au | ellisjones.com.au
  • 27. cotaqld.org.au | ellisjones.com.auThings to consider— What is your organisation’s key purposeand how can your online communicationsactivity achieve this?— Strategic decisions: resources andcapacity will determine your digital andsocial media networking capability.
  • 28. cotaqld.org.au | ellisjones.com.auThank youcotaqld.org.auTwitter: @COTAQldellisjones.com.auTwitter: @EllisJonesLiveLinkedIn: Ellis Jones

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