cotaqld.org.au | ellisjones.com.auEngagement & participationDigital campaigns allow us to:- Bring attention to an issue online- Gather support around the solution- Raise funding- Establish the credibility of an organisation- Challenge spin with facts- Source and demonstrate community inputin policy development
cotaqld.org.au | ellisjones.com.auFast forward— Adoption of technologies and newmedia is accelerating— Since last year, Facebook’s 800 millionuser base has hit the 1 billion mark.— Australians have the second-highestper capita uptake of smartphones inthe world.
cotaqld.org.au | ellisjones.com.auCOTA Queensland— Member, Federation of Councils on theAgeing.— Work closely with government and keystakeholders to create age-friendlycities and communities.— Informing diverse policies – aged care,housing, transport, energy etc.
cotaqld.org.au | ellisjones.com.auAge-friendly— Outdoor spaces and buildings— Transportation & Housing— Social participation— Respect and social inclusion— Civic participation and employment— Communication and information— Community and health services.
cotaqld.org.au | ellisjones.com.auThings to consider— What is your organisation’s key purposeand how can your online communicationsactivity achieve this?— Strategic decisions: resources andcapacity will determine your digital andsocial media networking capability.
cotaqld.org.au | ellisjones.com.auThank youcotaqld.org.auTwitter: @COTAQldellisjones.com.auTwitter: @EllisJonesLiveLinkedIn: Ellis Jones