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How people-driven campaigns are changing the world - Nick Allardice
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How people-driven campaigns are changing the world - Nick Allardice

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  • 1. How people driven campaignsare changing the world.Nick AllardiceManaging Director, Asia Pacific – Change.org@NickAllardicenick@change.org
  • 2. How technology is facilitating a new form of people poweredcampaigning that’s transforming the way social changehappens.
  • 3. How technology is facilitating a new form of people poweredcampaigning that’s transforming the way social changehappens.1.Anyone, anywhere will be able to change the world.
  • 4. How technology is facilitating a new form of people poweredcampaigning that’s transforming the way social changehappens.1.Anyone, anywhere will be able to change the world.1.Change will often be tiny and incremental. It will seeminsignificant.
  • 5. How technology is facilitating a new form of people poweredcampaigning that’s transforming the way social changehappens.1.Anyone, anywhere will be able to change the world.1.Change will often be tiny and incremental. It will seeminsignificant.1.Movements will be built around individuals based on thepower of their stories.
  • 6. How technology is facilitating a new form of people poweredcampaigning that’s transforming the way social changehappens.1.Anyone, anywhere will be able to change the world.1.Change will often be tiny and incremental. It will seeminsignificant.1.Movements will be built around individuals based on thepower of their stories.1.The future is already here, but we’re only at the beginning.
  • 7. 25m201020116m1m2012201335mMore than 35 millIonusers
  • 8. 1. Anyone, anywhere will havethe potential to change the worldin profound ways.
  • 9. 2. Change is tiny and incremental. Itwill seem insignificant. This is when itis at its most disruptive.
  • 10. “Double viral”X 2
  • 11. 3. Individuals powered by stories.
  • 12. We’re only just beginning to see what might be possible.
  • 13. I want to pose a scenario…
  • 14. Some of our own lessons…•Don’t be afraid to admit failure, pivot and start again.•Keep it simple.•Success means focus and relentless determination.•Don’t let perfect be the enemy of good.•Get the right people first. Everything else follows.•Build a business model that scales with the success of yourcore business.•Be relentlessly data driven. Test everything.•Email is still king and will be for a long time.
  • 15. Some key takeaways from earlier…•Anyone, anywhere.•Micro-change at scale to achieve societal wide reform.•Stories connect and unite the common human experience.•Authenticity wins every time.•Let go of your voice and harness the stories and experiencesof your supporters.•This is already working.•It’s not about us.
  • 16. How people driven campaignsare changing the world.Nick AllardiceManaging Director, Asia Pacific – Change.org@NickAllardicenick@change.org