Hands up who’s seen this?But what get’s people to transition?
Get a sneak peak at the 2012 Live Below the Line strategy, join our campaign team for a live web steam. This is borderline exclusive, because it is open to our entire social media audience. Again it’s an Obama style strategy reveal (note that it also creates a sense of community, by referencing the offline). What this doesn’t do is allocate decision making power to those on ‘the inside’ (our Facebook followers).
Melbourne social media forum - The Oaktree Foundation
SOCIAL MEDIA –Listening, Engag ing andMeasuring From LIVE BELOW For the Connecting Up Not-for-profit Social Media Forum THE LINE
Live Below the Line 5 days – the• Feed yourself on $2 a day for extreme poverty line in Australia today.• Gain a deeper understanding of the challenges faced by 1.3 billion people across the world.• Raise funds to support educational opportunities for young people overseas.
Three things…One. Listen, to build relationships andcreate “champions”.Two. Engage, to build an integratedoffline/online community.Three. Measure, to track engagementlevels along a pathway.
One. Listen, to build relationships and create “champions”.
Why LISTEN?We know our cause or product, so whylisten to what others are talking about?
Redesign engagement levels (based on data about actions and audiences) Communicate in order to Measure Design facilitate where people Define how engagement people from are at, andyou currently levels (based current what worked segment on actions and segments ---> and didn’t audiences) new work to get engagement them there. levels
TO RECAP…One. Listen, to build relationships andcreate “champions”.Two. Engage, to build an integratedoffline/online community.Three. Measure, to track engagementlevels along a pathway.