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Melbourne social media forum - Richenda Vermeulen
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Melbourne social media forum - Richenda Vermeulen

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Presentation at the Melbourne social media forum by Richenda Vermeulen from ntegrity, titled 'Building partnerships with online influencers'

Presentation at the Melbourne social media forum by Richenda Vermeulen from ntegrity, titled 'Building partnerships with online influencers'

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  • 1. Building  partnerships  with   online  influencers   Richenda Vermeulen@RichendaG | November 2012
  • 2. Old  skool  @RichendaG | November 2012
  • 3. Influence  is  more  important  than  ever  @RichendaG| November 2012
  • 4. New  skool   Bloggers, Vloggers and Mavens A community with a community Stewards of their community Authentic partnerships@RichendaG | November 2012
  • 5. Why  did  we  go  there?   Easy answer: Can mobilise their networks, causing a “viral” effect Answer for the marketing team: ü  Influence consumer behaviour (WOM) ü  Adds authenticity ü  Address detractors@RichendaG| November 2012
  • 6. Same  story…    new  voice  @RichendaG | November 2012
  • 7. World  Vision  bloggers  in  Niger  @RichendaG | November 2012
  • 8. #EdeninNiger   Two African boys are in a village. Take one, and educate him in the west. Fill him with colourful and rich experiences. Put him back into the African village as a man. Stand him next to his counterpart. Who is better? Arent they both the same? Are we not all born with the same potential, the same spark .. as the next person? I wept so hard during my de-brief that I made Richenda and Joy weep as well. I didnt know what to make of what I saw. Still dont. .. I asked for it. I went on the Africa trip and I sought them out and I held them close, in my heart.  @RichendaG | November 2012
  • 9. Results  • 1.5+  Million  Views  •   33,000  visits  to  website  • 11,000  comments  • Sponsorships  • Tradi@onal  media  trac@on  
  • 10. Where  do  I  start?    Do  your  research      Find  your  match      Contact    Seek  passion   Hand  over  control  @RichendaG| November 2012
  • 11. Ways  influencers  can  be  involved    Talk  about  you   Dispel  myths   Rally   Create  Content   Help  you!  @RichendaG| November 2012
  • 12. Dos  and  Donts   ü Be  yourself   ü   Engage  offline   ü Have  a  go   ✗  Treat  them  as  a  “pitch”   ✗  Fake  it  @RichendaG| November 2012
  • 13.   Ques5ons?    @RichendaG | November 2012
  • 14.   #Net2Melb    @RichendaG | November 2012