The whole world in your hand: Embracing the mobile revolution - John Kenyon

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The whole world in your hand: Embracing the mobile revolution - John Kenyon

  1. 1. The Whole World in Your Hand:Embracing the Mobile RevolutionJohn Kenyon
  2. 2. Evolution in Tech IntimacyFlickrPhotos:Cesarharada.com;theparadigmshifter;Dia
  3. 3. Evolution in Tech IntimacyFlickrPhotos:Cesarharada.com;theparadigmshifter;Dia
  4. 4. Evolution in Tech Intimacy
  5. 5. Evolution in Tech IntimacyFlickrPhotos:Cesarharada.com;theparadigmshifter;Dia
  6. 6. Mobile is Personal
  7. 7. New World of Connection + ConversationFlickrPhotos:Cesarharada.com;theparadigmshifter;Dia
  8. 8. Australia + Mobile48% of Australians aged 16+ years own a smartphone– Nielsen Australian Multi-Screen ReportTablet devices to reach 39% of Australian homes in 2013– Nielsen, Australian Online Consumer ReportSource: http://digitalmarketinglab.com.au
  9. 9. Australia + Mobile61% of mobile users areunlikely to return to a sitethey had trouble accessing from their phoneSource: http://digitalmarketinglab.com.au
  10. 10. Operations | Programs | FundraisingMobile Impact
  11. 11. RapidMobilePhone-basedSurveyChallenge – collect data related to MalariaDeveloped toolkit for collecting and reporting via mobileOperationsIFRCRAMP
  12. 12. Replaces decades-old paper + pencil methodReduced time and costs of collecting, reportingEfficient
  13. 13. EffectiveData available - days vs. weeksDirect data access for program managers
  14. 14. PEAK + SquareFormer Process –Register setupMoved to Square for registration, materials, silent auctionReceipts, nightly depositsRecords and reconciliation with Quickbooks
  15. 15. Mission/ Program Goal:Get People Engaged with WildlifePrograms
  16. 16. People sharewildlifesightingsvia mobilePopulateswebsite
  17. 17. Wildlife Watch+ Mobile+ Twitter+ FlickrRobin inSan Francisco#NWF
  18. 18. Start Small (Realistic)50 uniqueTwitter Users200 Wildlifesightings infirst month5 tweets a day
  19. 19. Koala CountLog, PhotographConnects toCentral DatabaseCan Also Email
  20. 20. IwaidjaAppLeverages uptake of mobile by indigenous communitiesKeeps language alive
  21. 21. Iwaidja AppTranslate, Record, Share
  22. 22. Mobile + Fundraising15% of traffic to donation pages - mobile23% use mobile to help fundraiseMobile users raise almost 3x moreDonations made via mobile up 205%Source: 83,000+ campaign participantsArtez http://info.artez.com/mobile-fundraising-research-paper-2013/
  23. 23. Mobile friendly website
  24. 24. Emails configured for mobile
  25. 25. Mobile StrategyDon’t Start with AppsStart with Mobile StrategyGet in Mobile Mindset – use just your phone for a day
  26. 26. Mobile ActionsBrainstorm Mission-Aligned ActivitiesCollect Mobile NumbersTry Something!
  27. 27. What To Text?Advocacy – protests, calls to action, campaign activityEvents – reminders, tickets on sale, special codesNOT – Give now!Flickr photo: garryknight
  28. 28. Track website, email + social media metricsfor mobile
  29. 29. Mobile Access %, Content Favored Website
  30. 30. Your Own Metrics are Most ImportantInteresting to CompareNo True Industry-Wide Benchmark
  31. 31. How do we track metrics?How might we do it differently moving forward?Reflection
  32. 32. Goal = Coordinated Approach
  33. 33. ReflectionHow do we coordinate across channels – and platforms?
  34. 34. LinksIFRC:http://www.ifrc.org/en/what-we-do/health/ramp/Artez Mobile Fundraising Report:http://info.artez.com/mobile-fundraising-research-paper-2013/Nonprofit Mobile Resources:http://www.nten.org/search/node/mobile
  35. 35. All Images: Flickr - Creative Commons License

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