IDEAS FOR CORPORATES
#GivingTuesday provides an opportunity for a company to join a global platform focused on what
we can all do to give back.
Here are a few ways companies can think about #GivingTuesday:
1) Push: A way to share the good news of your company’s investments in the community around
it, either celebrating recent progress or future plans. Think of #GivingTuesday as a way to reach
a goal and create awareness by joining in on the natural energy of the day.
2) Pull: A way to engage the community around you to ask what it is doing to recognize the day.
What matters to them? This can be an important moment to listen to the needs of your key
audiences. You may push out information about your community programs all year long, but
this can be a day to let others do the talking and receive invaluable feedback in the process.
3) Internal: Focus on engaging your employees and senior leaders.
4) External: Focus on engaging your customers, supply chain, and/or the general public.
Recognition of #GivingTuesday will look different for every company; what works for one is not
necessarily right for yours. Any act of good counts. The power in it is the collection of good deeds on
this one day. Be nimble and open; there’s no need to overcomplicate the way your company joins in
Here are some specific ways to celebrate:
o Remind employees of your matching policy, and encourage them to make a gift on
o Share with employees data showing results and impact from your community
initiatives and opportunities for the coming year.
o Ask an active employee to tell a story about what the company’s community
investment means to them through your Intranet site or company newsletter.
o Encourage employees to use the hashtag; educate them on what
#GivingTuesday is, and let them run with it!
o Announce a commitment on #GivingTuesday. If you’ve got a bold plan in the works,
hold it and announce it on the day.
o Summarize a few of your proudest moments working with the community over
the last year and celebrate those through an op‐ed in the local paper.
o Work with your not‐for‐profit partners to develop a plan to celebrate together.
o Ask customers through Twitter and other social media channels how they are
recognizing the day. Ask them to send “UNselfies” (images of themselves
sharing how they will give back). Ask how they want the company to engage in
For more ideas, contact the #GivingTuesday team at firstname.lastname@example.org or