Your SlideShare is downloading. ×
  • Like
#CU12: Managing negative criticism on social media: What to do when it goes pear-shaped - Kate vanderVoort at Connecting Up 2012
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×

Now you can save presentations on your phone or tablet

Available for both IPhone and Android

Text the download link to your phone

Standard text messaging rates apply

#CU12: Managing negative criticism on social media: What to do when it goes pear-shaped - Kate vanderVoort at Connecting Up 2012

  • 893 views
Published

It is inevitable that at some stage someone might say something negative about your organisation. Kate's session will show you how to respond to negative criticism and see it as an opportunity for …

It is inevitable that at some stage someone might say something negative about your organisation. Kate's session will show you how to respond to negative criticism and see it as an opportunity for feedback. You’ll understand when to respond, delete or block and when not to, and take away practical strategies to include in your social media crisis plan.

  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
    Be the first to like this
No Downloads

Views

Total Views
893
On SlideShare
0
From Embeds
0
Number of Embeds
2

Actions

Shares
Downloads
12
Comments
0
Likes
0

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide
  • www.socialmediology.com.au 04/05/12
  • www.socialmediology.com.au 04/05/12
  • www.socialmediology.com.au 04/05/12
  • www.socialmediology.com.au 04/05/12
  • www.socialmediology.com.au 04/05/12
  • www.socialmediology.com.au 04/05/12
  • www.socialmediology.com.au 04/05/12
  • www.socialmediology.com.au 04/05/12
  • www.socialmediology.com.au 04/05/12
  • www.socialmediology.com.au 04/05/12
  • www.socialmediology.com.au 04/05/12
  • www.socialmediology.com.au 04/05/12
  • www.socialmediology.com.au 04/05/12
  • www.socialmediology.com.au 04/05/12
  • www.socialmediology.com.au 04/05/12
  • www.socialmediology.com.au 04/05/12
  • www.socialmediology.com.au 04/05/12
  • www.socialmediology.com.au 04/05/12

Transcript

  • 1. • How to/can you prevent a social media disaster• Key elements of a crisis plan• Anatomy of a social media crisis• How to respond to negative sentiment• Questions
  • 2. In short…..you can’t prevent a backlash on social media.•Be social and friendly….but don’t cross the line•Be clever and sometimes cheeky…..but beware being politically incorrect•If you are going to make a controversialannouncement, be prepared•Beware of emotive topics  positive sentiment – should be ok  negative sentiment – not worth the risk
  • 3. 76% of social media crises could have been averted - Altimeter
  • 4.  Breast Cancer charity in the US  Major backlash across all social Give out $1 million a year in media channels grants to organisations that  Picked up on international news support women who can’t afford mammograms  Senior VP of Policy resigns Discontinued funds for Planned  Public apology and reversal of Parenthood ($680,000) decision
  • 5. VIDEO
  • 6. You can’t change what happens when your campaign goes pear shaped…… Anyone can take your message and share it, change it or ridicule it. Focus on how you are going to respond.
  • 7. VIDEO
  • 8. • Did you find this useful? Please go to linkedin.com/company/social-mediology/products• Select Workshops, Seminars and Keynotes• Click ‘Recommend’ – leave a testimonial