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#CU12: Create, Curate, and Connect Online: Content and Community in the Social Web - Shai Coggins at Connecting Up 2012
#CU12: Create, Curate, and Connect Online: Content and Community in the Social Web - Shai Coggins at Connecting Up 2012
#CU12: Create, Curate, and Connect Online: Content and Community in the Social Web - Shai Coggins at Connecting Up 2012
#CU12: Create, Curate, and Connect Online: Content and Community in the Social Web - Shai Coggins at Connecting Up 2012
#CU12: Create, Curate, and Connect Online: Content and Community in the Social Web - Shai Coggins at Connecting Up 2012
#CU12: Create, Curate, and Connect Online: Content and Community in the Social Web - Shai Coggins at Connecting Up 2012
#CU12: Create, Curate, and Connect Online: Content and Community in the Social Web - Shai Coggins at Connecting Up 2012
#CU12: Create, Curate, and Connect Online: Content and Community in the Social Web - Shai Coggins at Connecting Up 2012
#CU12: Create, Curate, and Connect Online: Content and Community in the Social Web - Shai Coggins at Connecting Up 2012
#CU12: Create, Curate, and Connect Online: Content and Community in the Social Web - Shai Coggins at Connecting Up 2012
#CU12: Create, Curate, and Connect Online: Content and Community in the Social Web - Shai Coggins at Connecting Up 2012
#CU12: Create, Curate, and Connect Online: Content and Community in the Social Web - Shai Coggins at Connecting Up 2012
#CU12: Create, Curate, and Connect Online: Content and Community in the Social Web - Shai Coggins at Connecting Up 2012
#CU12: Create, Curate, and Connect Online: Content and Community in the Social Web - Shai Coggins at Connecting Up 2012
#CU12: Create, Curate, and Connect Online: Content and Community in the Social Web - Shai Coggins at Connecting Up 2012
#CU12: Create, Curate, and Connect Online: Content and Community in the Social Web - Shai Coggins at Connecting Up 2012
#CU12: Create, Curate, and Connect Online: Content and Community in the Social Web - Shai Coggins at Connecting Up 2012
#CU12: Create, Curate, and Connect Online: Content and Community in the Social Web - Shai Coggins at Connecting Up 2012
#CU12: Create, Curate, and Connect Online: Content and Community in the Social Web - Shai Coggins at Connecting Up 2012
#CU12: Create, Curate, and Connect Online: Content and Community in the Social Web - Shai Coggins at Connecting Up 2012
#CU12: Create, Curate, and Connect Online: Content and Community in the Social Web - Shai Coggins at Connecting Up 2012
#CU12: Create, Curate, and Connect Online: Content and Community in the Social Web - Shai Coggins at Connecting Up 2012
#CU12: Create, Curate, and Connect Online: Content and Community in the Social Web - Shai Coggins at Connecting Up 2012
#CU12: Create, Curate, and Connect Online: Content and Community in the Social Web - Shai Coggins at Connecting Up 2012
#CU12: Create, Curate, and Connect Online: Content and Community in the Social Web - Shai Coggins at Connecting Up 2012
#CU12: Create, Curate, and Connect Online: Content and Community in the Social Web - Shai Coggins at Connecting Up 2012
#CU12: Create, Curate, and Connect Online: Content and Community in the Social Web - Shai Coggins at Connecting Up 2012
#CU12: Create, Curate, and Connect Online: Content and Community in the Social Web - Shai Coggins at Connecting Up 2012
#CU12: Create, Curate, and Connect Online: Content and Community in the Social Web - Shai Coggins at Connecting Up 2012
#CU12: Create, Curate, and Connect Online: Content and Community in the Social Web - Shai Coggins at Connecting Up 2012
#CU12: Create, Curate, and Connect Online: Content and Community in the Social Web - Shai Coggins at Connecting Up 2012
#CU12: Create, Curate, and Connect Online: Content and Community in the Social Web - Shai Coggins at Connecting Up 2012
#CU12: Create, Curate, and Connect Online: Content and Community in the Social Web - Shai Coggins at Connecting Up 2012
#CU12: Create, Curate, and Connect Online: Content and Community in the Social Web - Shai Coggins at Connecting Up 2012
#CU12: Create, Curate, and Connect Online: Content and Community in the Social Web - Shai Coggins at Connecting Up 2012
#CU12: Create, Curate, and Connect Online: Content and Community in the Social Web - Shai Coggins at Connecting Up 2012
#CU12: Create, Curate, and Connect Online: Content and Community in the Social Web - Shai Coggins at Connecting Up 2012
#CU12: Create, Curate, and Connect Online: Content and Community in the Social Web - Shai Coggins at Connecting Up 2012
#CU12: Create, Curate, and Connect Online: Content and Community in the Social Web - Shai Coggins at Connecting Up 2012
#CU12: Create, Curate, and Connect Online: Content and Community in the Social Web - Shai Coggins at Connecting Up 2012
#CU12: Create, Curate, and Connect Online: Content and Community in the Social Web - Shai Coggins at Connecting Up 2012
#CU12: Create, Curate, and Connect Online: Content and Community in the Social Web - Shai Coggins at Connecting Up 2012
#CU12: Create, Curate, and Connect Online: Content and Community in the Social Web - Shai Coggins at Connecting Up 2012
#CU12: Create, Curate, and Connect Online: Content and Community in the Social Web - Shai Coggins at Connecting Up 2012
#CU12: Create, Curate, and Connect Online: Content and Community in the Social Web - Shai Coggins at Connecting Up 2012
#CU12: Create, Curate, and Connect Online: Content and Community in the Social Web - Shai Coggins at Connecting Up 2012
#CU12: Create, Curate, and Connect Online: Content and Community in the Social Web - Shai Coggins at Connecting Up 2012
#CU12: Create, Curate, and Connect Online: Content and Community in the Social Web - Shai Coggins at Connecting Up 2012
#CU12: Create, Curate, and Connect Online: Content and Community in the Social Web - Shai Coggins at Connecting Up 2012
#CU12: Create, Curate, and Connect Online: Content and Community in the Social Web - Shai Coggins at Connecting Up 2012
#CU12: Create, Curate, and Connect Online: Content and Community in the Social Web - Shai Coggins at Connecting Up 2012
#CU12: Create, Curate, and Connect Online: Content and Community in the Social Web - Shai Coggins at Connecting Up 2012
#CU12: Create, Curate, and Connect Online: Content and Community in the Social Web - Shai Coggins at Connecting Up 2012
#CU12: Create, Curate, and Connect Online: Content and Community in the Social Web - Shai Coggins at Connecting Up 2012
#CU12: Create, Curate, and Connect Online: Content and Community in the Social Web - Shai Coggins at Connecting Up 2012
#CU12: Create, Curate, and Connect Online: Content and Community in the Social Web - Shai Coggins at Connecting Up 2012
#CU12: Create, Curate, and Connect Online: Content and Community in the Social Web - Shai Coggins at Connecting Up 2012
#CU12: Create, Curate, and Connect Online: Content and Community in the Social Web - Shai Coggins at Connecting Up 2012
#CU12: Create, Curate, and Connect Online: Content and Community in the Social Web - Shai Coggins at Connecting Up 2012
#CU12: Create, Curate, and Connect Online: Content and Community in the Social Web - Shai Coggins at Connecting Up 2012
#CU12: Create, Curate, and Connect Online: Content and Community in the Social Web - Shai Coggins at Connecting Up 2012
#CU12: Create, Curate, and Connect Online: Content and Community in the Social Web - Shai Coggins at Connecting Up 2012
#CU12: Create, Curate, and Connect Online: Content and Community in the Social Web - Shai Coggins at Connecting Up 2012
#CU12: Create, Curate, and Connect Online: Content and Community in the Social Web - Shai Coggins at Connecting Up 2012
#CU12: Create, Curate, and Connect Online: Content and Community in the Social Web - Shai Coggins at Connecting Up 2012
#CU12: Create, Curate, and Connect Online: Content and Community in the Social Web - Shai Coggins at Connecting Up 2012
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#CU12: Create, Curate, and Connect Online: Content and Community in the Social Web - Shai Coggins at Connecting Up 2012

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  • Transcript

    • 1. Create, Curate and Connect OnlineContent and Community in the Social WebShai Coggins (@shaicoggins)Manager, Content & Community Connecting Up, Inc
    • 2. Message Relay
    • 3. Message Relay• Group into 8-10 and form a circle. Say hello!
    • 4. Message Relay• Group into 8-10 and form a circle. Say hello!
    • 5. Message Relay• Group into 8-10 and form a circle. Say hello!• Find a message that you like least and pass the rest on.
    • 6. Message Relay• Group into 8-10 and form a circle. Say hello!• Find a message that you like least and pass the rest on.
    • 7. Message Relay• Group into 8-10 and form a circle. Say hello!• Find a message that you like least and pass the rest on.• Whats the final message left in the group?
    • 8. Whats the fuss all about?
    • 9. Whats the fuss all about?Education and empowerment
    • 10. Whats the fuss all about?Education and empowerment Thought leadership
    • 11. Whats the fuss all about?Education and empowerment Thought leadership Communications tool
    • 12. Whats the fuss all about?Education and empowerment Thought leadership Communications tool Community engagement
    • 13. Whats the fuss all about?Education and empowerment Thought leadership Communications tool Community engagement Documentation
    • 14. 83%Websites 42%Facebook74% Digital Still & Video Cameras
    • 15. Content Strategy:Not Just for Big Orgs CONTENT
    • 16. What should be part of acontent strategy? CONTENT
    • 17. What should be part of acontent strategy? CONTENTBackground
    • 18. What should be part of acontent strategy? CONTENTBackground Audience
    • 19. What should be part of acontent strategy? CONTENTBackground Audience Goals /Objectives
    • 20. What should be part of acontent strategy? CONTENTBackground Management Audience Goals /Objectives
    • 21. What should be part of acontent strategy? CONTENTBackground Management Resources Audience (Staff, Budget) Goals /Objectives
    • 22. What should be part of acontent strategy? CONTENTBackground Management Resources Audience (Staff, Budget) Goals / PoliciesObjectives
    • 23. What should be part of acontent strategy? CONTENTBackground Management Resources Audience (Staff, Budget) Goals / PoliciesObjectives Maintenance
    • 24. What should be part of acontent strategy? CONTENT Channels /Background Management Platforms Resources Audience (Staff, Budget) Goals / PoliciesObjectives Maintenance
    • 25. What should be part of acontent strategy? CONTENT Channels /Background Management Platforms Resources Online / Face- Audience (Staff, Budget) to-Face Goals / PoliciesObjectives Maintenance
    • 26. What should be part of acontent strategy? CONTENT Channels /Background Management Platforms Resources Online / Face- Audience (Staff, Budget) to-Face Goals / Content PoliciesObjectives Management System (CMS) Maintenance
    • 27. What should be part of acontent strategy? CONTENT Channels /Background Management Platforms Resources Online / Face- Audience (Staff, Budget) to-Face Goals / Content PoliciesObjectives Management System (CMS) Maintenance Tools
    • 28. What should be part of acontent strategy? CONTENT Creation, Channels /Background Management Curation and Platforms Delivery Resources Online / Face- Audience (Staff, Budget) to-Face Goals / Content PoliciesObjectives Management System (CMS) Maintenance Tools
    • 29. What should be part of acontent strategy? CONTENT Creation, Channels /Background Management Curation and Platforms Delivery Resources Online / Face- Schedule / Audience (Staff, Budget) to-Face Allocation Goals / Content PoliciesObjectives Management System (CMS) Maintenance Tools
    • 30. What should be part of acontent strategy? CONTENT Creation, Channels /Background Management Curation and Platforms Delivery Resources Online / Face- Schedule / Audience (Staff, Budget) to-Face Allocation Goals / Content Themes / PoliciesObjectives Management Topics System (CMS) Maintenance Tools
    • 31. What should be part of acontent strategy? CONTENT Creation, Channels /Background Management Curation and Platforms Delivery Resources Online / Face- Schedule / Audience (Staff, Budget) to-Face Allocation Goals / Content Themes / PoliciesObjectives Management Topics System (CMS) Maintenance Sources Tools
    • 32. What should be part of acontent strategy? CONTENT Creation, Channels /Background Management Curation and Platforms Delivery Resources Online / Face- Schedule / Audience (Staff, Budget) to-Face Allocation Goals / Content Themes / PoliciesObjectives Management Topics System (CMS) Maintenance Sources Tools Types of Content
    • 33. What should be part of acontent strategy? CONTENT Creation, Channels /Background Management Curation and Measurement Platforms Delivery Resources Online / Face- Schedule / Audience (Staff, Budget) to-Face Allocation Goals / Content Themes / PoliciesObjectives Management Topics System (CMS) Maintenance Sources Tools Types of Content
    • 34. What should be part of acontent strategy? CONTENT Creation, Channels /Background Management Curation and Measurement Platforms Delivery Resources Online / Face- Schedule / Audience Audit (Staff, Budget) to-Face Allocation Goals / Content Themes / PoliciesObjectives Management Topics System (CMS) Maintenance Sources Tools Types of Content
    • 35. What should be part of acontent strategy? CONTENT Creation, Channels /Background Management Curation and Measurement Platforms Delivery Resources Online / Face- Schedule / Audience Audit (Staff, Budget) to-Face Allocation Goals / Content Themes / Policies MetricsObjectives Management Topics System (CMS) Maintenance Sources Tools Types of Content
    • 36. What should be part of acontent strategy? CONTENT Creation, Channels /Background Management Curation and Measurement Platforms Delivery Resources Online / Face- Schedule / Audience Audit (Staff, Budget) to-Face Allocation Goals / Content Themes / Policies MetricsObjectives Management Topics System (CMS) Return on Maintenance Sources Tools Investment (ROI) Types of Content
    • 37. Types of Content and ToolsBlogs and Photo Social Videos Slide decks Infographics Web Sharing platforms Blogger /WordPress Google YouTube Flickr Slide Rocket Facebook (Free or Charts hosted) Tumblr(Microblogs Animoto Instagram Slideshare Twitter Piktochart or sites) Drupal Vimeo Pinterest Prezi LinkedIn Infogr.am (CMS)
    • 38. Types of Content and ToolsBlogs and Photo Social Videos Slide decks Infographics Web Sharing platforms Blogger /WordPress Google YouTube Flickr Slide Rocket Facebook (Free or Charts hosted) Tumblr(Microblogs Animoto Instagram Slideshare Twitter Piktochart or sites) Drupal Vimeo Pinterest Prezi LinkedIn Infogr.am (CMS)
    • 39. More tools to consider...• Creation and Delivery: HootSuite, Crowdbooster, mobile apps• Curation: Storify, scoop.it• Metrics: Google Analytics, Crowdbooster, Facebook Insights
    • 40. Content: Making it great! Great Content
    • 41. Content: Making it great! Great Content Useful
    • 42. Content: Making it great! Great Content Useful Unique
    • 43. Content: Making it great! Educational Great Content Useful Unique
    • 44. Content: Making it great! Entertaining Educational Great Content Useful Unique
    • 45. Content: Making it great! Entertaining Educational Fresh Great Content Useful Unique
    • 46. Content: Making it great! Entertaining Educational Fresh Great Content Useful Unique Engaging
    • 47. Content: Making it great! Entertaining Educational Fresh Great Content Useful Unique Engaging Newsworthy
    • 48. Producing good content means... involving your community!
    • 49. Producing good content means... involving your community! Find and follow smart people and interesting organisations
    • 50. Producing good content means... involving your community! Find and follow smart people and Read great interesting content! organisations
    • 51. Producing good content means... involving your community! Find and follow Participate in smart people and Read great events and interesting content! discussions organisations
    • 52. Producing good content means... involving your community! Find and follow Participate in smart people and Read great events and interesting content! discussions organisations Ask good questions
    • 53. Producing good content means... involving your community! Find and follow Participate in smart people and Read great events and interesting content! discussions organisations Ask good Listen and share questions
    • 54. Producing good content means... involving your community! Find and follow Participate in smart people and Read great events and interesting content! discussions organisations Ask good Request for Listen and share questions contributions
    • 55. Content Creation & Curation:Practical Tips
    • 56. Content Creation & Curation:Practical Tips• Make it web-friendly
    • 57. Content Creation & Curation:Practical Tips• Make it web-friendly• Catchy headings
    • 58. Content Creation & Curation:Practical Tips• Make it web-friendly• Catchy headings• Incorporate multimedia
    • 59. Content Creation & Curation:Practical Tips• Make it web-friendly• Catchy headings• Incorporate multimedia• Solve a problem
    • 60. Content Creation & Curation:Practical Tips• Make it web-friendly• Catchy headings• Incorporate multimedia• Solve a problem• Discover something new
    • 61. Content Creation & Curation:Practical Tips• Make it web-friendly• Catchy headings• Incorporate multimedia• Solve a problem• Discover something new• Appeal to the senses
    • 62. More to come... • Ben Teoh •Q & A

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