#CU12: 7 social media habits for time pressed not for-profits - Ben Teoh at Connecting Up 2012

7 Social Media Habits forTime Pressed Not-For-Profits …because I know how much you want more on your plate

What we’ll look at1. Setting up a content calendar2. Knowing what to share3. Social media & listening dashboards4. Scheduling posts on Facebook and Twitter5. Filtering your feeds6. Reducing your notifications7. Setting your priorities

Make a date!SETTING UP A CONTENT CALENDAR

Your content calendar is acrucial part of your content strategy

Setting up a content calendar

Setting up a content calendar• Tools – Microsoft Excel (spreadsheet) – Microsoft Outlook (calendar) – Evernote – Summify

It’s not just about youIT’S GOOD TO SHARE

The 5-5-5 Plus Rule• 5x original content• 5x content sourced by others• 5x interactions (replies, RT)• Plus participation (#FF, tweetchats)

Share, listen, respond in one placeCREATE A ONE-STOP-SHOP

Social media works best with the right tools

Create a one-stop-shop• Free Tools – Hootsuite – Google Alerts• Paid tools – Radian 6, Buzznumbers, Meltwater Buzz

Hootsuite

Cheat, but only a little…SCHEDULE YOUR POSTS

Scheduling posts should alwaysbe balanced with real-time use (refer back to the 5-5-5 Plus rule!)

Scheduling posts• Tools – Hootsuite – Crowdbooster – Buffer App – Social Bro

Find what you’re looking forFILTER YOUR FEEDS

Make sense of the noise• Twitter – Lists – Hashtags• Facebook – Filter news feed – Hide posts• Google+ – Circles

Only use what you needTURN OFF YOUR NOTIFICATIONS

It’s all about conversationPRIORITISE YOUR RESPONSE

7) Know what’s important• Make your response a priority• Be a person• Aim for conversation

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#CU12: 7 social media habits for time pressed not for-profits - Ben Teoh at Connecting Up 2012

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