The importance of words

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Presentation from Gareth Jones given at the ConnectingHR Unconference at the Spring on Wednesday the 16th May 2012.

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The importance of words

  1. 1. Thursday, 17 May 12
  2. 2. Thursday, 17 May 12
  3. 3. Engagement EmpowermentThursday, 17 May 12
  4. 4. Engagement EmpowermentThursday, 17 May 12
  5. 5. Engagement EmpowermentThursday, 17 May 12
  6. 6. “I Trust you” “I hate my boss” “I love my job” “I make my own decisions” “The office sucks”Thursday, 17 May 12
  7. 7. We need to put words back on the agenda in the form of conversation. We have already in some places with our customers. But we need to do this inside the organisation.Thursday, 17 May 12
  8. 8. “Opening up the water cooler conversation is probably one of the biggest opportunities in our working lifetimes to improve business performance” Me! February 29th 2012Thursday, 17 May 12
  9. 9. You cant be social outside if you are not social inside INSIDE OUTSIDE INNOVATION INNOVATION FEEDBACK FEEDBACK INSIGHT HR INSIGHT NPD NPD EMPLOYEES CUSTOMERS LOYALTY ADVOCACY LOYALTY ADVOCACY TRUST OPENESS TRUST OPENESS COLLABORATION COLLABORATIONThursday, 17 May 12
  10. 10. You cant be social outside if you are not social inside INSIDE OUTSIDE INNOVATION FEEDBACK HR INSIGHT NPD HR CUSTOMERS LOYALTY ADVOCACY TRUST OPENESS COLLABORATIONThursday, 17 May 12
  11. 11. If its good enough for customers…Thursday, 17 May 12
  12. 12. ..its good enough for employees too.Thursday, 17 May 12
  13. 13. ‘Leadership is about the stories that are told about you – both positive and negative. You’ll be judged by those stories more than anything you say or write.”Thursday, 17 May 12
  14. 14. Employer Brand ‘Leadership is about the stories that are told about you – both positive and negative. You’ll be judged by those stories more than anything you say or write.”Thursday, 17 May 12
  15. 15. Thursday, 17 May 12
  16. 16. Thursday, 17 May 12
  17. 17. Thursday, 17 May 12
  18. 18. Thursday, 17 May 12
  19. 19. “Social media, which consists of social networking sites, content sharing sites, blogs, and micro blogging sites, saw the biggest percentage increase (75 percent) in trust among media sources.” Edelman Trust Barometer 2012Thursday, 17 May 12
  20. 20. “Smart businesses will take advantage of this dispersion of authority. They will talk to their employees first, and empower them to drive the conversation among their peers about the company and its role in society.”Thursday, 17 May 12
  21. 21. Conversation ..is the new currencyThursday, 17 May 12
  22. 22. Thank you! Gareth Jones @garelaosThursday, 17 May 12

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