THE WAR OF ECO‐SYSTEMS

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THE WAR OF ECO‐SYSTEMS …

THE WAR OF ECO‐SYSTEMS
Jens Dissmann - Head of EDX - Nokia
Blog by Messe Frankfurt for the Digital Business:
http://connected.messefrankfurt.com/en/

More in: Technology , Business
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  • 1. THE WAR OF ECO‐ SYSTEMSJens DissmannHead of EDX Nokia Internal Use Only
  • 2. THE BATTLE OF DEVICES …Features and InnovationDesign and Form‐FactorsBrand and ReputationPriceOperator preferences Nokia Internal Use Only
  • 3. ECO‐THE WAR OF … SYTEMSOEMsOS‐ProviderDeveloperConsumerBrands Nokia Internal Use Only
  • 4. ECO‐THE WAR OF … SYTEMSOEMs • create exit barriers through servicesOS‐Provider • increase brand loyalty • drive cross sales (services & applications)Developer • gain consumer insightsConsumer • Economies of scale (skills and competences)Brands • Internet and service centric vs. device‐centric Nokia Internal Use Only
  • 5. ECO‐THE WAR OF … SYTEMSOEMs • Direct access to consumer (extend reach)OS‐Provider • Promotion of own services • Extend & defend current Business ModelsDeveloper • Control Mobile MarketplaceConsumer • Create end‐2‐end solutions (360 degree)Brands • Create high exit barriers  • Extend ecosystem via different screens  Nokia Internal Use Only
  • 6. ECO‐THE WAR OF … SYTEMSOEMs • Customer ReachOS‐Provider • Developer friendly terms and conditions • Easy development (tools & support)Developer • Flexible Business‐ and Distribution ModelsConsumer • Open Interfaces, APIs • Accessible marketsBrands • Little fragmentation (low maintenance) • Standards Nokia Internal Use Only
  • 7. ECO‐THE WAR OF … SYTEMSOEMs • Variety of relevant ApplicationsOS‐Provider • Amount of locally relevant contents • User friendly Interface DesignDeveloper • Data securityConsumer • Seamless integration in IT InfrastructureBrands • Ease of use • Individual reputation and status Nokia Internal Use Only
  • 8. ECO‐THE WAR OF … SYTEMSOEMs • Distribution of contentOS‐Provider • Low maintenance • customer retention and reachDeveloper • ImageConsumer • Marketing channelBrands • New business models and revenue streams • Differentiation Nokia Internal Use Only
  • 9. WINDOWS  PHONE THE 3rd ECO‐ SYTEMS !? OEMs OS‐Provider Developer WHAT DO YOU THINK? Consumer LET’S DISCUSS! Brands Nokia Internal Use Only
  • 10. N O K I A3 Lumia Devices today (710, 800, 900)Available in 20 MarketsWith a further 6 already announcedListed with 40 carriers todayMore than 55.000 Apps already available in marketplaceLocal Developer Support teams in and for most markets Nokia Internal Use Only
  • 11. N O K I A Nokia Internal Use Only