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Mobile as Medium - Status quo of the market!

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M-Days 2012 …

M-Days 2012
Messe Frankfurt
Mark Wächter
Mobile Strategy Consultant, MWC.mobi
Head of Section Mobile, BVDW Association
Chairman and Co-Founder, MobileMonday Germany
Board of Directors, Mobile Marketing Association (MMA)

Blog by Messe Frankfurt for the Digital Business:
http://connected.messefrankfurt.com/en/

Published in: Technology, Business

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  • 1. Mobile as Medium Status quo of the market! M-Days 2012 Messe FrankfurtMark WächterMobile Strategy Consultant, MWC.mobiHead of Section Mobile, BVDW AssociationChairman and Co-Founder, MobileMonday GermanyBoard of Directors, Mobile Marketing Association (MMA)M-Days 2012 © MWC.mobi 1
  • 2. M-Days 2012 © MWC.mobi 2
  • 3. M-Days 2012 © MWC.mobi 3
  • 4. Handset manufacturer vs. platform share (H1 2011)M-Days 2012 © MWC.mobi 4
  • 5. Eco-system wars !  Apple: > 300m iOS devices  185m iPhone  60m iPod touch  55m iPad  > 500.000 Apps  Google: > 250m Android devices  22 OHA device partner  700.000 activated devices/day  50% of smart-phones sold  > 350.000 AppsM-Days 2012 © MWC.mobi 5
  • 6. Windows overtakes iOS ? (in %; source: iSupply)M-Days 2012 © MWC.mobi 6
  • 7. iPhone sales per quarterM-Days 2012 © MWC.mobi 7
  • 8. Avg. media time spend / day vs. ad spending share (US 2011, eMarketer)M-Days 2012 © MWC.mobi 8
  • 9. www.howtogomo.comM-Days 2012 © MWC.mobi 9
  • 10. Google: 2.5 bn $ ad revenue with Mobile in 2011M-Days 2012 © MWC.mobi 10
  • 11. Magic triangle of MobileM-Days 2012 © MWC.mobi 11
  • 12. M-Days 2012 © MWC.mobi 12
  • 13. Social means more and more Mobile 50 % ------------------------------------------ 100% Android 4.0 (Ice Cream Sandwich) => deep OS-IntegrationM-Days 2012 © MWC.mobi 13
  • 14. CLOUD Smart Phone TV PC Game Console Smart Tablet Phone CONVERGENCE + UBIQUITY Film Music Book Magazine Fotos Documents (social) Contacts eMailM-Days 2012 © MWC.mobi 14
  • 15. MOBILE UXM-Days 2012 © MWC.mobi 15
  • 16. ALL IPM-Days 2012 © MWC.mobi 16
  • 17. EMPOWERED CONSUMERM-Days 2012 © MWC.mobi 17
  • 18. SWISS ARMY KNIFEM-Days 2012 © MWC.mobi 18
  • 19. INTERNET OF THINGSM-Days 2012 © MWC.mobi 19
  • 20. Future ‘Scenaristas’ of MobileM-Days 2012 © MWC.mobi 20
  • 21. maw@mwc.mobi @mwcdotmobiM-Days 2012 © MWC.mobi 21

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