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The new consumer in the NFC era
The new consumer in the NFC era
The new consumer in the NFC era
The new consumer in the NFC era
The new consumer in the NFC era
The new consumer in the NFC era
The new consumer in the NFC era
The new consumer in the NFC era
The new consumer in the NFC era
The new consumer in the NFC era
The new consumer in the NFC era
The new consumer in the NFC era
The new consumer in the NFC era
The new consumer in the NFC era
The new consumer in the NFC era
The new consumer in the NFC era
The new consumer in the NFC era
The new consumer in the NFC era
The new consumer in the NFC era
The new consumer in the NFC era
The new consumer in the NFC era
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The new consumer in the NFC era

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Giancarlo Cutrignelli, The new consumer in the NFC era, NXP …

Giancarlo Cutrignelli, The new consumer in the NFC era, NXP

M-Days 2013
Blog by Messe Frankfurt for the Digital Business:
http://connected.messefrankfurt.com/en/

Published in: Technology
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  • 1. The new consumer in theNFC eraGiancarlo CutrignelliSenior Global Marketing Manager
  • 2. Smartphones have changedforever the way people shop
  • 3. "Best Buy has become Amazons showroom" Which of the following retailers have you shopped in the last 90 days? Amazon Best Buy 100% 90% 80% 70% 60% 50% 40% 30% 20% 10% 0% Best Buy Electronics Amazon Electronics shoppers shoppers Among Best Buy electronics shoppers carrying mobile devices: 67% regularly or occasionally compare shops via their mobile devices 38% use Amazon’s Price Check app specifically Source: BIGInsight Monthly Consumer Survey (Jul 12), Forbes (Aug 12), Bloomberg (Mar 12)
  • 4. The traditional purchase path Stimulus First Second Moment of Truth Moment of Truth (Shelf) (Experience)
  • 5. Googles view: the Zero Moment Of Truth Stimulus First Second Moment of Truth Moment of Truth (Shelf) (Experience) Which becomes the next persons ZMOT
  • 6. And the path is not linear either
  • 7. 87% of smartphone users perform a mobile search after seeing an adSource: Google, May 2012
  • 8. Lexus ad in Wired magazine
  • 9. Consumer engagement by the numbersNFC Out-of-Home ads Positive consumers 78% Conversion to action via NFC Up to 49% Voucher redemption rate Up to 18%NFC enabled shelves NFC engagement vs. QR code 12x NFC engagement time 48 sec Conversion to action via NFC >36% Source: News America Marketing, Kantar Media, Kinetic (2012)
  • 10. NFC maximizes the dialog to consumer Stimulus First Second Moment of Truth Moment of Truth (Shelf) (Experience) Which becomes the next persons ZMOT
  • 11. THANK YOUGiancarlo Cutrignelligiancarlo.cutrignelli@nxp.com

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