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Mobile - Entertainment oder Service

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Oliver Rosenthal, Mobile - Entertainment oder Service, OgilvyOne …

Oliver Rosenthal, Mobile - Entertainment oder Service, OgilvyOne

M-Days 2013
Das Blog der Messe Frankfurt zur Digitalisierung des Geschäftslebens:
http://connected.messefrankfurt.com/de/

Published in: Technology

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  • 1. Mobile -Entertainment oder Service? Oliver Rosenthal Managing Director OgilvyOne
  • 2. Kommunikationsmöglichkeiten -Makroebene MarCom Products Enterprise & Services
  • 3. Kommunikationsmöglichkeiten -Makroebene “Planen Sie mit Mobile als dem ersten Screen. Dass der kleinste gemeinsame Nenner MarCom die höchstmögliche Dialogfähigkeit bietet, ist eine große Chance.” Tara Scarlett, senior manager of CRM and precision marketing at The Coca-Cola Co. Products Enterprise & Services
  • 4. Kommunikationsmöglichkeiten -Makroebene SEO/SEM SMS Campaigns MarCom (POS) Promotions CRM/Direct Mobile Media Mobile Sites ... Products Mobile Games Enterprise & Services
  • 5. Carling Black Label Club
  • 6. Kommunikationsmöglichkeiten -Makroebene MarCom Sales EnablementB2B Platforms ProductsCS Programmes Enterprise & Services ...
  • 7. Kommunikationsmöglichkeiten -Makroebene MarCom Service Extensions Brand Value Prop. Products Enterprise & Services Monetizable Assets ...
  • 8. Ford Keyless Access
  • 9. oliver.rosenthal@ogilvy.com Oliver Rosenthal Managing Director OgilvyOne