Leveraging the promise of publishing and monetizing on the Mobile ecosystem with Video and Apps
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Leveraging the promise of publishing and monetizing on the Mobile ecosystem with Video and Apps

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Nicolás Amado, Leveraging the promise of publishing and monetizing on the Mobile ecosystem with Video and Apps, brightcove ...

Nicolás Amado, Leveraging the promise of publishing and monetizing on the Mobile ecosystem with Video and Apps, brightcove

M-Days 2013
Blog by Messe Frankfurt for the Digital Business:
http://connected.messefrankfurt.com/en/

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Leveraging the promise of publishing and monetizing on the Mobile ecosystem with Video and Apps Leveraging the promise of publishing and monetizing on the Mobile ecosystem with Video and Apps Presentation Transcript

  • Leveraging the promise of publishing and monetizing on the Mobile ecosystem with Video and Apps"Nicolás AmadoRegional Sales Director – IBERIAnamado@brightcove.com – +34 93 112 7476 / +34 670 081056#bciberia – Brightcove.com/es
  • Our mission is to publish and distribute the world’s professional digital media2 | Confidential
  • We eliminate the COMPLEXITY of working with online video and with content apps3 | Confidential
  • So your organization can FOCUS on its CORE BUSINESS or corporate mission4 | Confidential
  • Med ia Sm all and Med ium BusinessCo nsum er /Ret ailTechno lo g yFinancialServ icesGovernm ent /Ed ucat io n /No n-p ro fi tMisc. 5 | Confidential © 2011 Brightcove Inc.
  • Full Cloud Solutions – Software as a Service Concrete Cloud Solutions – Platform as a ServicesCloud Video Encoding Service VIDEOJS HTML5 Video Player
  • We service content-centric organizations and the web developers that build their systems and solutions7 | Confidential © 2012 Brightcove Inc.
  • Content consumption is evolving (1)Cisco Visual Networking Index: Forecast and Methodology, 2010–20158 (2)IDC, 2011; Wall Street Research © 2011 Brightcove Inc.
  • MOBILE IS TAKING OVER THE WEB © 2011 Brightcove Inc.
  • BUSINESS MODELS / use cases 1.Content Marketing 2.Branding 3.Freemium (€) 4.Advertising supported (€) 5.Paid Content (€) 6.E-Commerce (€) 7.Other10 |Confidential © 2012 Brightcove Inc.
  • COMPREHENSIVE FULL SOLUTION FOR DISTRIBUTION, PUBLISHING & MONETIZATION OF DIGITAL CONTENTS MONETIZATION CONTENTS • Advertising / Sponsorship • Pay Per View (PPV) • Subscription, OTT, TVE • Calls To Action • e-Commerce Video Audio Images Text Other Content Protection Video On Demand Multi-device DRM LIVE Streaming Cloud Video Encoding Service SaaS Model - SOFTWARE AS A SERVICE 6.100+ customers – 60+ countires – Since 2004 – Nasdaq Listed Constant Innovation Time To Market Elimination of Complexity Powerful Flexible & Open Platforms Global ScaleConfidential | © 2012 Brightcove Inc. 11
  • Disruption of the 3 Ds … Digital Device Destination12 |Confidential © 2012 Brightcove Inc.
  • The Audience MOVED o “Who Moved My Cheese … Audience”13 |Confidential © 2012 Brightcove Inc.
  • And the POWER change hands14 |Confidential © 2012 Brightcove Inc.
  • The goal is to get to your Digital Audience …15 |Confidential
  • … with “EXPERIENCES” They will OPT IN16 |Confidential
  • WHERE EVER THEY ARE17 |Confidential
  • Through …. Digital Content Services18 |Confidential
  • The complete platform for building and operating successful mobile apps with HTML5
  • POWER to Business Users – TO MANAGE THE LIFECYLE OF APPSReal time analytics Track user behavior in real time Measure installs, sessions & content-level activity across all platforms Integrate with third-party servicesPush notifications Visual message composition and targeting Track campaign success with built-in analyticsVisual app configuration Update content without redeploying Control app and advertising settings20 | Confidential © 2012 Brightcove Inc.
  • Dual Screen TV Apps21 | Confidential © 2012 Brightcove Inc.
  • US State Departmentfor iPhone22 | Confidential © 2012 Brightcove Inc.
  • Coca-Cola Koreafor Android23 | Confidential © 2012 Brightcove Inc.
  • US State Departmentfor iPad24 | Confidential © 2012 Brightcove Inc.
  • AMC Mobilefor iPad25 | Confidential © 2012 Brightcove Inc.
  • AMC Mobilefor Androidtablets26 | Confidential © 2012 Brightcove Inc.
  • AMC Mobilefor Android27 | Confidential © 2012 Brightcove Inc.
  • AMC Mobilefor iPhone28 | Confidential © 2012 Brightcove Inc.
  • AMC Mobilefor Amazon’sKindle Fire29 | Confidential © 2012 Brightcove Inc.
  • Fox News for iPhone30 | Confidential © 2012 Brightcove Inc.
  • GRUPO VOCENTO,DIARIOABC FOR IPHONE
  • NBCUScreen itEmmy awardjudges exclusive32 | Confidential © 2012 Brightcove Inc.
  • Met OperaOn Demandfor iPad34 | Confidential © 2012 Brightcove Inc.
  • 36 | Confidential © 2012 Brightcove Inc.
  • 37 | Confidential © 2012 Brightcove Inc.
  • 38 | Confidential © 2012 Brightcove Inc.
  • 39 | Confidential © 2012 Brightcove Inc.
  • Danke schön. Thanks you. Muchas gracias.Nicolás Amadonamado@brightcove.com - @bciberia93 112 7476 – 670 081 056 - www.brightcove.com/es © 2010 Brightcove, Inc. All Rights Reserved. 40
  • QUESTIONSHow should content publishers act in the current situation?Which steps should they take to secure their future?What does it take to make the consumer pay for the content?41 | Confidential © 2012 Brightcove Inc.