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Matching the Experience to the Brand
Matching the Experience to the Brand
Matching the Experience to the Brand
Matching the Experience to the Brand
Matching the Experience to the Brand
Matching the Experience to the Brand
Matching the Experience to the Brand
Matching the Experience to the Brand
Matching the Experience to the Brand
Matching the Experience to the Brand
Matching the Experience to the Brand
Matching the Experience to the Brand
Matching the Experience to the Brand
Matching the Experience to the Brand
Matching the Experience to the Brand
Matching the Experience to the Brand
Matching the Experience to the Brand
Matching the Experience to the Brand
Matching the Experience to the Brand
Matching the Experience to the Brand
Matching the Experience to the Brand
Matching the Experience to the Brand
Matching the Experience to the Brand
Matching the Experience to the Brand
Matching the Experience to the Brand
Matching the Experience to the Brand
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Matching the Experience to the Brand

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Jams McConnell, Matching the Experience to the Brand, Screen Interaction …

Jams McConnell, Matching the Experience to the Brand, Screen Interaction

M-Days 2013
Blog by Messe Frankfurt for the Digital Business:
http://connected.messefrankfurt.com/en/

Published in: Technology
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Transcript

  • 1. M-DAYSMATCHING THE EXPERIENCE TOTHE BRAND JAMES MCCONNELL 2013.02.06
  • 2. KEYWORDSENGAGINGAUTHENTICMEMORABLESCREEN INTERACTION 3
  • 3. EXPERIENCE CHANGES BRAND PERCEPTION.SCREEN INTERACTION
  • 4. ALIGN 01 02 COMMUNICATE BRAND VALUES INTERNALLY EXTERNALLYSCREEN INTERACTION
  • 5. AN INTERACTION WHICH MAKES CREATES UX US FEEL... WHICH CREATES MEMORIES, ASSOCIATIONS & STORIESSCREEN INTERACTION
  • 6. www.screeninteraction.com
  • 7. We can make people’s lives easierthrough the digital products they use.
  • 8. SCREEN INTERACTION 11
  • 9. SCREEN INTERACTION
  • 10. BENEFIT RECEIVERSCREEN INTERACTION
  • 11. BENEFIT RECEIVERCUSTOMERSCREEN INTERACTION
  • 12. OLD BRAND NEW EXPERIENCE ASSOCIATIONS REALITY Impersonal Personal Complicated Simple Confusing UsableSCREEN INTERACTION 15
  • 13. THE CUSTOMER EXPERIENCE ISTHE FULFILMENT OF THE BRANDPROMISE & VALUES.SCREEN INTERACTION
  • 14. THERE IS NO HIDING PLACE FOR ABRAND, THANKS TO MOBILE. FIND EVALUATE AUTHENTICATE SHARESCREEN INTERACTION
  • 15. CHOOSERS, NOT USERSSCREEN INTERACTION 18
  • 16. CASE MOVIESCREEN INTERACTION 19
  • 17. SCREEN INTERACTION 20
  • 18. CREATING DESIRABLEEXPERIENCESSCREEN INTERACTION
  • 19. 01STORYTELLINGSCREEN INTERACTION
  • 20. 02AUTHENTICSCREEN INTERACTION
  • 21. 03THE SMALL THINGSSCREEN INTERACTION
  • 22. SUMMARY(OR WHY HE WORE A KILT)1. EXPERIENCE CHANGES BRAND PERCEPTION2. GIVE THEM A STORY TO TELL3. BE AUTHENTIC AND HUMANSCREEN INTERACTION
  • 23. THANK YOUJames McConnell Reza AssarehUX & Interaction Designer Business Development+46 7 3333 7216 +46 706 850 192 www.screeninteraction.comSCREEN INTERACTION 26

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